{"id":251055,"date":"2026-06-09T12:30:39","date_gmt":"2026-06-09T10:30:39","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=251055"},"modified":"2026-06-09T16:47:02","modified_gmt":"2026-06-09T14:47:02","slug":"email-fundamentals-for-membership-sports-organisations-usa","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/email-fundamentals-for-membership-sports-organisations-usa","title":{"rendered":"Email Fundamentals for Membership &amp; Sports\u00a0Organizations USA"},"content":{"rendered":"<p><strong>A clarity-first session designed to strengthen the essential foundations that underpin every membership communication\u00a0programme.<\/strong><\/p>\n<p>Members rarely make a conscious decision to disengage. More often, communication becomes easier to ignore over time. Join Sport:80 &amp; Spotler on <strong>Tuesday 7th July at 10am EST <\/strong>to explore the foundations that help governing bodies maintain trust, relevance and engagement.<\/p>\n<p><strong>Core Themes<\/strong>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>How&nbsp;organisational&nbsp;reputation affects&nbsp;deliverability.&nbsp;<\/li>\n<li>Best practices in sender identity and message trust.&nbsp;<\/li>\n<li>Audience&nbsp;structuring: engaged, dormant and legacy contacts.&nbsp;<\/li>\n<li>Template clarity,&nbsp;accessibility&nbsp;and mobile-first principles.&nbsp;<\/li>\n<li>How to&nbsp;recognise&nbsp;signs of fatigue and manage frequency.&nbsp;<\/li>\n<\/ul>\n<p><strong>Key Takeaways<\/strong>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>A stronger understanding of email fundamentals.&nbsp;<\/li>\n<li>Clarity on how foundational choices affect engagement.&nbsp;<\/li>\n<li>Confidence in improving core email practices.&nbsp;<\/li>\n<\/ul>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/attendee.gotowebinar.com\/register\/7990758385385610079\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Save your place<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<h2 class=\"wp-block-heading\"><strong>Everyone who registers will receive:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>A recording of the session to rewatch and reference.<\/li>\n<li>Practical actions you can take immediately to adapt.<\/li>\n<li>A follow-up webinar series.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>This session is ideal for:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Membership organisations<\/strong> looking to strengthen the effectiveness of their email communications.<\/li>\n<li><strong>Sports organisations and clubs<\/strong> responsible for engaging members, participants, supporters, or fans through email. <\/li>\n<li><strong>Marketing managers and coordinators<\/strong> who oversee email campaigns and member communications. <\/li>\n<li><strong>Membership managers<\/strong> seeking to improve engagement, retention, and communication practices.<\/li>\n<li><strong>CRM and database managers<\/strong> responsible for audience segmentation, contact quality, and email performance. <\/li>\n<li><strong>Communications and engagement teams<\/strong> looking to build trust, improve deliverability, and increase message effectiveness. <\/li>\n<li><strong>Organisations with large or ageing databases<\/strong> that need guidance on managing dormant and legacy contacts. <\/li>\n<li><strong>Teams experiencing declining engagement<\/strong> and looking to identify and address signs of email fatigue. <\/li>\n<li><strong>Anyone responsible for email content and templates<\/strong> who wants to improve accessibility, mobile experience, and message clarity. <\/li>\n<li><strong>Email practitioners of all experience levels<\/strong> who want a stronger understanding of the foundational principles that drive successful email programmes.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Hosted By&#8230;<\/strong><\/h2>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/jonny-turner-56142b2a\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"447\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner.webp\" alt=\"\" class=\"wp-image-251020\" style=\"aspect-ratio:1.051455109310724;object-fit:cover;width:260px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner.webp 470w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-300x285.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-200x190.webp 200w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-44x42.webp 44w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><strong>Jonny Turner<br \/>Chief Operating Officer<br \/>Sport:80<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/jack-clay-8bbb9682\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"447\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay.webp\" alt=\"\" class=\"wp-image-251028\" style=\"aspect-ratio:1.051455109310724;width:260px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay.webp 470w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-300x285.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-200x190.webp 200w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-44x42.webp 44w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><strong>Jack Clay<br \/>Customer Experience Director<br \/>Spotler<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sportstechnologyalliance.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"242\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG.png\" alt=\"\" class=\"wp-image-250993\" style=\"aspect-ratio:3.255996815035337;width:568px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG.png 788w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-300x92.png 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-768x236.png 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-767x236.png 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-619x190.png 619w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-44x14.png 44w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A clarity-first session designed to strengthen the essential foundations that underpin every membership communication programme. <\/p>\n","protected":false},"featured_media":251042,"template":"","cat_event_type":[1427],"cat_industry":[],"cat_topic":[1002],"class_list":["post-251055","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_topic-email-marketing-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/251055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/251055\/revisions"}],"predecessor-version":[{"id":251181,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/251055\/revisions\/251181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/251042"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=251055"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=251055"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=251055"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=251055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}