{"id":253837,"date":"2026-06-23T17:30:45","date_gmt":"2026-06-23T15:30:45","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=253837"},"modified":"2026-06-23T17:30:47","modified_gmt":"2026-06-23T15:30:47","slug":"modern-lifecycle-marketing-for-national-governing-bodies-uk","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/modern-lifecycle-marketing-for-national-governing-bodies-uk","title":{"rendered":"Modern Lifecycle Marketing for National Governing Bodies\u00a0UK"},"content":{"rendered":"<p><strong>A platform-agnostic, thought-leadership session introducing the universal member lifecycle and the strategic principles that drive participation,\u00a0engagement\u00a0and renewals.<\/strong><\/p>\n<p>Membership growth and retention don&#8217;t happen by chance. The most successful NGB&#8217;s understand that every member progresses through a predictable lifecycle and that delivering the right communication at the right time is essential to maintaining engagement and driving renewals. Join Sport:80 &amp; Spotler on <strong>Tuesday 24th July at 10am BST <\/strong>to explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences throughout the membership journey.<\/p>\n<p><strong>Core Themes<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>The universal lifecycle stages shared across most NGBs.\u00a0<\/li>\n<li>Common patterns where lifecycle momentum stalls.\u00a0<\/li>\n<li>The role of segmentation and relevance in member engagement.\u00a0<\/li>\n<li>How multi-channel communication supports different lifecycle points.\u00a0<\/li>\n<li>Key journeys that reliably drive measurable impact.\u00a0<\/li>\n<li>How to view lifecycle performance through\u00a0a leadership\u00a0lens.\u00a0<\/li>\n<\/ul>\n<p><strong>Key Takeaways<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>A clear view of the predictable membership lifecycle.\u00a0<\/li>\n<li>The universal lifecycle stages shared across most NGBs.\u00a0<\/li>\n<li>An understanding of the highest-impact journeys.\u00a0<\/li>\n<li>A leadership perspective on lifecycle health and measurement.\u00a0<\/li>\n<\/ul>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/attendee.gotowebinar.com\/register\/6843542246946566743\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Save your place<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<h2 class=\"wp-block-heading\"><strong>Everyone who registers will receive:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>A recording of the session to rewatch and reference.<\/li>\n<li>Practical actions you can take immediately to adapt.<\/li>\n<li>A follow-up webinar series.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>This session is ideal for:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Membership organisations<\/strong> looking to strengthen the effectiveness of their email communications.<\/li>\n<li><strong>Sports organisations and clubs<\/strong> responsible for engaging members, participants, supporters, or fans through email. <\/li>\n<li><strong>Marketing managers and coordinators<\/strong> who oversee email campaigns and member communications. <\/li>\n<li><strong>Membership managers<\/strong> seeking to improve engagement, retention, and communication practices.<\/li>\n<li><strong>CRM and database managers<\/strong> responsible for audience segmentation, contact quality, and email performance. <\/li>\n<li><strong>Communications and engagement teams<\/strong> looking to build trust, improve deliverability, and increase message effectiveness. <\/li>\n<li><strong>Organisations with large or ageing databases<\/strong> that need guidance on managing dormant and legacy contacts. <\/li>\n<li><strong>Teams experiencing declining engagement<\/strong> and looking to identify and address signs of email fatigue. <\/li>\n<li><strong>Anyone responsible for email content and templates<\/strong> who wants to improve accessibility, mobile experience, and message clarity. <\/li>\n<li><strong>Email practitioners of all experience levels<\/strong> who want a stronger understanding of the foundational principles that drive successful email programmes.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Hosted By&#8230;<\/strong><\/h2>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/jonny-turner-56142b2a\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"447\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner.webp\" alt=\"\" class=\"wp-image-251020\" style=\"aspect-ratio:1.051455109310724;object-fit:cover;width:260px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner.webp 470w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-300x285.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-200x190.webp 200w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jonny-turner-44x42.webp 44w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><strong>Jonny Turner<br \/>Chief Operating Officer<br \/>Sport:80<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/jack-clay-8bbb9682\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"447\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay.webp\" alt=\"\" class=\"wp-image-251028\" style=\"aspect-ratio:1.051455109310724;width:260px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay.webp 470w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-300x285.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-200x190.webp 200w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/sta-speaker-jack-clay-44x42.webp 44w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><strong>Jack Clay<br \/>Customer Experience Director<br \/>Spotler<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sportstechnologyalliance.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"242\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG.png\" alt=\"\" class=\"wp-image-250993\" style=\"aspect-ratio:3.255996815035337;width:568px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG.png 788w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-300x92.png 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-768x236.png 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-767x236.png 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-619x190.png 619w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/STA-LOGO-BG-44x14.png 44w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A platform-agnostic, thought-leadership session introducing the universal member lifecycle and the strategic principles that drive participation,\u00a0engagement\u00a0and renewals. Membership growth and retention don&#8217;t happen by chance. The most successful NGB&#8217;s understand that every member progresses through a predictable lifecycle and that delivering the right communication at the right time is essential to maintaining engagement and driving [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","cat_event_type":[],"cat_industry":[],"cat_topic":[],"class_list":["post-253837","events","type-events","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/253837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/253837\/revisions"}],"predecessor-version":[{"id":253841,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/253837\/revisions\/253841"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=253837"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=253837"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=253837"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=253837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}