{"id":200633,"date":"2025-09-25T12:12:54","date_gmt":"2025-09-25T10:12:54","guid":{"rendered":"https:\/\/spotler.com\/guides\/ai-analytics-improving-marketing"},"modified":"2026-01-20T11:34:03","modified_gmt":"2026-01-20T10:34:03","slug":"ai-analytics-improving-marketing","status":"publish","type":"guides","link":"https:\/\/spotler.com\/en-gb\/guides\/ai-analytics-improving-marketing","title":{"rendered":"How AI Analytics can improve your marketing in at least nine ways"},"content":{"rendered":"
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How AI Analytics can improve your marketing in at least nine ways<\/h1>\n<\/div>\n<\/div>\n

Which parts of my campaigns are performing well? Is a CTR of 17.5% good? What does an acceptance rate of 99.5% mean? What about CLV, AOV, bounces, clicks on landing pages, etc.?<\/strong><\/p>\n

Marketers love tables, bar charts, and line graphs. Almost all marketing software includes these types of overviews. And if you let AI analyse your data, you can gain a lot of insights from all that data and answer the questions above. AI Analytics <\/strong>helps you bridge the gap between data and insight. And that can yield a lot. <\/p>\n

What are AI-driven marketing reports?<\/h2>\n

As soon as you use AI to automatically collect, analyse, and interpret marketing data, you have AI-driven marketing reporting.<\/em> <\/p>\n

You can often set up such reports manually, but their power lies in their automatic generation. After all, you want AI to take the work off your hands so you don’t have to keep typing in all kinds of queries.<\/em> <\/p>\n

In this guide, we answer the following four questions: <\/p>\n