{"id":200587,"date":"2025-11-25T15:09:37","date_gmt":"2025-11-25T14:09:37","guid":{"rendered":"https:\/\/spotler.com\/?post_type=news&#038;p=200587"},"modified":"2026-01-26T15:26:21","modified_gmt":"2026-01-26T14:26:21","slug":"spotler-acquires-hive-marketing-cloud","status":"publish","type":"news","link":"https:\/\/spotler.com\/en-gb\/about-us\/news\/spotler-acquires-hive-marketing-cloud","title":{"rendered":"Spotler expands UK footprint with acquisition of Hive Marketing Cloud"},"content":{"rendered":"<p><strong>Spotler is pleased to announce the acquisition of <a href=\"https:\/\/hivemarketingcloud.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hive Marketing Cloud<\/a>, a UK based provider of Customer Data Platform technology. This acquisition marks another significant step in Spotler\u2019s continued European growth.<\/strong><\/p>\n<p>Hive Marketing Cloud has established a strong reputation in the travel and tourism, subscriptions and retail sectors. Their focus on helping organisations streamline customer journeys and orchestrate multichannel engagement aligns seamlessly with Spotler\u2019s mission to deliver intelligent, user centred marketing solutions.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">A strategic boost to Spotler\u2019s UK operations<\/h2>\n<p>With this acquisition, Spotler strengthens the size and scope of its UK presence. By bringing together Spotler\u2019s marketing automation and engagement expertise with Hive\u2019s CDP capabilities, both employees and customers will benefit from new opportunities, deeper insights and a broader ecosystem of tools.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Supporting Spotler\u2019s long term ambition<\/h2>\n<p>The addition of Hive Marketing Cloud reinforces Spotler\u2019s ambition to deliver best of breed marketing tools that combine global scale with strong regional relevance. Hive\u2019s established footprint in key UK industries gives Spotler a stronger foundation for growth, while customers gain access to a wider suite of technology designed to enhance personalisation, data intelligence and customer experience.<\/p>\n<p>Spotler remains committed to investing in technology that empowers marketers across Europe. The acquisition of Hive Marketing Cloud strengthens the company\u2019s ability to support <a href=\"https:\/\/spotler.com\/en-gb\/commerce\/customer-data-platform\" target=\"_blank\" rel=\"noreferrer noopener\">data driven customer journeys<\/a> and creates a richer offering for organisations seeking scalable and unified marketing solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotler acquires Hive Marketing Cloud, expanding its UK footprint and adding CDP expertise across travel, subscriptions and retail.<\/p>\n","protected":false},"author":25,"featured_media":200578,"template":"","cat_news":[2573],"class_list":["post-200587","news","type-news","status-publish","has-post-thumbnail","hentry","cat_news-press-release-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":3,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200587\/revisions"}],"predecessor-version":[{"id":210094,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200587\/revisions\/210094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/200578"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=200587"}],"wp:term":[{"taxonomy":"cat_news","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_news?post=200587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}