{"id":200647,"date":"2025-12-05T10:26:42","date_gmt":"2025-12-05T09:26:42","guid":{"rendered":"https:\/\/spotler.com\/?post_type=news&#038;p=200647"},"modified":"2026-01-26T15:27:54","modified_gmt":"2026-01-26T14:27:54","slug":"spotler-acquires-webpower-adria","status":"publish","type":"news","link":"https:\/\/spotler.com\/en-gb\/about-us\/news\/spotler-acquires-webpower-adria","title":{"rendered":"Spotler expands in Eastern Europe with acquisition of email marketing specialist Webpower Adria"},"content":{"rendered":"<p><strong><strong><strong>After having acquired <strong>event app software<\/strong> <a href=\"https:\/\/spotler.com\/en-gb\/about-us\/news\/spotler-expands-event-tech-portfolio-with-upvisit\" target=\"_blank\" rel=\"noreferrer noopener\">UpVisit<\/a> and customer data platform <a href=\"https:\/\/spotler.com\/en-gb\/about-us\/news\/spotler-acquires-hive-marketing-cloud\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/en-gb\/about-us\/news\/spotler-acquires-hive-marketing-cloud\">Hive Marketing Cloud<\/a>, Spotler is pleased to announce its third acquisition within a month: <a href=\"https:\/\/webpower-adria.com\/\" data-type=\"link\" data-id=\"https:\/\/webpower-adria.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webpower Adria<\/a>. This move further strengthens Spotler\u2019s presence in Southeast Europe, particularly in Croatia, where Webpower Adria has built a solid customer base and strong local brand recognition.<\/strong><\/strong><\/strong><\/p>\n<p><a href=\"https:\/\/webpower-adria.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webpower Adria<\/a> has been a trusted reseller of Spotler products for many years, starting with Webpower (rebranded to <a href=\"https:\/\/spotler.com\/en-gb\/mailpro\" target=\"_blank\" rel=\"noreferrer noopener\">Spotler MailPro<\/a> now) and, more recently, expanding to include other solutions from the Spotler portfolio.<\/p>\n<p>They\u2019ve consistently demonstrated a deep understanding of the local market and have built a solid reputation for quality and results. Their strong sales team and broad customer base give Spotler a strategic foothold in the region and unlock new growth potential.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">What does this acquisition mean for Spotler and Webpower Adria?<\/h2>\n<p>With this acquisition, Spotler is not just expanding its footprint; Spotler is welcoming a team that&#8217;s already been an extension of Spotler for years.<\/p>\n<p>Webpower Adria customers will benefit from the same local support and trusted relationships, now with full access to the broader Spotler product suite and ecosystem.<\/p>\n<p>Spotler and Webpower Adria now together are able to build out their presence in the Adriatic region more intentionally, leveraging Webpower Adria\u2019s local insight and reputation with Spotler\u2019s scalable infrastructure.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"image-block_c8c276e32d9a1a31810a2796e306802f\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>\u201cThis is a natural next step in a long-standing partnership. The Webpower Adria team has always felt like part of the Spotler family, now it\u2019s official. This move supports our ambition to deliver best-of-breed marketing tools with both global scale and strong local relevance. I\u2019m excited to see what we\u2019ll achieve together.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Lee Chadwick<\/span><br \/>\n                                                                            <span class=\"function\"> &#8211; CEO at Spotler Group<\/span>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spotler acquires Croatian based email marketing agency Webpower Adria, enhancing its growth as a marketing automation specialist in the area.<\/p>\n","protected":false},"author":25,"featured_media":200641,"template":"","cat_news":[2573],"class_list":["post-200647","news","type-news","status-publish","has-post-thumbnail","hentry","cat_news-press-release-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200647\/revisions"}],"predecessor-version":[{"id":202937,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/200647\/revisions\/202937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/200641"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=200647"}],"wp:term":[{"taxonomy":"cat_news","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_news?post=200647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}