{"id":244425,"date":"2026-04-21T20:55:20","date_gmt":"2026-04-21T18:55:20","guid":{"rendered":"https:\/\/spotler.com\/?post_type=news&#038;p=244425"},"modified":"2026-04-21T21:31:45","modified_gmt":"2026-04-21T19:31:45","slug":"experience-guildford-business-awards-2026-returns","status":"publish","type":"news","link":"https:\/\/spotler.com\/en-gb\/about-us\/news\/experience-guildford-business-awards-2026-returns","title":{"rendered":"Experience Guildford Business Awards 2026 Returns: Celebrating Customer Experience Excellence"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.experienceguildford.com\/initiatives\/experience-guildford-business-awards-2026\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.experienceguildford.com\/initiatives\/experience-guildford-business-awards-2026\/\" rel=\"noreferrer noopener\">The Experience Guildford Business Awards<\/a> are set to return in 2026, once again shining a spotlight on the businesses and individuals driving exceptional customer experiences across the region.<\/strong><\/p>\n<p><strong>Organised by <a href=\"https:\/\/www.experienceguildford.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Guildford<\/a>, the awards recognise organisations that go beyond day-to-day service delivery to create meaningful, memorable interactions with their customers. With a growing emphasis on experience-led growth, initiatives like these highlight just how critical customer engagement has become for modern businesses.<\/strong><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Proudly sponsored by Spotler<\/h2>\n<p>Marketing shouldn\u2019t feel like juggling a collection of disconnected tools, spreadsheets and guesswork. It should feel <a href=\"https:\/\/spotler.com\/en-gb\/products\">intelligent, connected and effortless<\/a>. At Spotler, the mission is simple: to empower professionals with the marketing tools they deserve to make an impact. We are a European SaaS company that develops marketing technology, building a connected Marketing Cloud that centralises scattered customer data and delivers meaningful customer experiences. In today\u2019s digital world, customers expect organisations and brands to recognise them, understand them and communicate with relevance. Whether that\u2019s through email, WhatsApp messaging, Google and Meta ads, or even websites. Spotler gives organisations the power to make that happen.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p>That\u2019s why we are proud to sponsor these awards as they celebrate and recognise the outstanding achievements, innovation and community impact of local businesses, helping to showcase the very best of Guildford\u2019s vibrant business community.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"270\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/news-egba2026announcement-logo2.webp\" alt=\"\" class=\"wp-image-244467\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/news-egba2026announcement-logo2.webp 501w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/news-egba2026announcement-logo2-300x162.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/news-egba2026announcement-logo2-353x190.webp 353w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/news-egba2026announcement-logo2-44x24.webp 44w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"image-block_c67df06d40e6fa037d36f2053870fa99\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>\u201cWe\u2019re delighted to be sponsoring this year\u2019s awards and supporting an event that celebrates the incredible businesses within our local community. Getting more involved in the town and helping to recognise the achievements of local organisations is something we\u2019re really passionate about.<br \/>\n&nbsp;<br \/>\nIt\u2019s also a great opportunity to raise awareness of what we do and connect with other businesses in the area. We\u2019re particularly excited to be part of the judging panel for the Business of the Year category and look forward to seeing the fantastic talent and innovation on display. We can\u2019t wait to meet you all.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Tom Mercer<\/span><br \/>\n                                                                            <span class=\"function\"> &#8211; Head of Customer Support @ Spotler UK<\/span>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Why customer experience is taking centre stage<\/h2>\n<p>Business awards have long celebrated innovation, growth and performance. But increasingly, customer experience is becoming the defining factor for success.<\/p>\n<p>Events such as the Experience Guildford Business Awards demonstrate how organisations are being recognised not just for what they sell, but <strong>how they connect with their audiences<\/strong>. From personalised service to seamless omnichannel journeys, the bar for customer expectations continues to rise.<\/p>\n<p>Previous editions of the awards have brought together hundreds of attendees and showcased standout achievements across multiple categories, celebrating innovation, community impact and service excellence.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Recognition that goes beyond trophies<\/h2>\n<p>Winning \u2013 or even being shortlisted for \u2013 a business award offers more than just a moment in the spotlight. It\u2019s an opportunity to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Strengthen brand credibility<\/li>\n<li>Build trust with customers and partners<\/li>\n<li>Motivate teams and reinforce company culture<\/li>\n<li>Increase visibility in a competitive marketplace<\/li>\n<\/ul>\n<p>For marketers, awards can be used as powerful content, helping to shape campaigns, build trust with customers, and stand out in crowded sectors.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Turning recognition into results<\/h2>\n<p>While awards celebrate success, the real opportunity lies in what businesses do next.<\/p>\n<p>This is where marketing automation and customer data play a crucial role. By capturing and activating customer insights, businesses can:<\/p>\n<ul class=\"wp-block-list\">\n<li>Deliver more personalised experiences at scale<\/li>\n<li>Nurture leads more effectively<\/li>\n<li>Build long-term loyalty through relevant, timely communication<\/li>\n<li>Measure and optimise engagement across channels<\/li>\n<\/ul>\n<p>In other words, recognition for great customer experience should be the starting point and not the end goal.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">From local excellence to scalable growth<\/h2>\n<p>The Experience Guildford Business Awards highlight a broader trend: organisations that invest in customer experience consistently outperform those that don\u2019t.<\/p>\n<p>For growing businesses, the challenge is scaling that experience without losing the personal touch. With the right tools and strategy in place, it\u2019s possible to replicate award-winning experiences across every touchpoint turning local success into sustainable growth.<\/p>\n<p>We are excited to be a part of this year\u2019s business awards and the judging panel. We look forward to seeing the fantastic talent and innovation on display.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotler proudly sponsors the return of the Experience Guildford Business Awards 2026, celebrating customer experience excellence.<\/p>\n","protected":false},"author":25,"featured_media":244439,"template":"","cat_news":[2583],"class_list":["post-244425","news","type-news","status-publish","has-post-thumbnail","hentry","cat_news-partnerships-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/244425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":4,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/244425\/revisions"}],"predecessor-version":[{"id":244475,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/news\/244425\/revisions\/244475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/244439"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=244425"}],"wp:term":[{"taxonomy":"cat_news","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_news?post=244425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}