{"id":150960,"date":"2025-01-07T15:44:39","date_gmt":"2025-01-07T14:44:39","guid":{"rendered":"https:\/\/spotler.com\/?post_type=podcasts&#038;p=150960"},"modified":"2025-01-23T16:07:25","modified_gmt":"2025-01-23T15:07:25","slug":"crafting-a-strategic-marketing-plan","status":"publish","type":"podcasts","link":"https:\/\/spotler.com\/en-gb\/podcast\/crafting-a-strategic-marketing-plan","title":{"rendered":"Fail to Plan, Prepare to Fail &#8211; Crafting a Strategic Marketing Plan"},"excerpt":{"rendered":"<p>Are you doing marketing activities to keep up with the Joneses, or do you have a plan? We discuss how to think smartly about channels, audiences and more as you craft a plan.<\/p>\n","protected":false},"featured_media":137171,"template":"","cat_industry":[1228,1462],"cat_topic":[1688],"class_list":["post-150960","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","cat_industry-b2b-en-gb","cat_industry-b2c-en-gb","cat_topic-strategy-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/podcasts\/150960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/podcasts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/137171"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=150960"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=150960"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=150960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}