Email Fundamentals for Membership & Sports Organizations USA

A clarity-first session designed to strengthen the essential foundations that underpin every membership communication programme.

Members rarely make a conscious decision to disengage. More often, communication becomes easier to ignore over time. Join Sport:80 & Spotler on Tuesday 7th July at 10am EST to explore the foundations that help governing bodies maintain trust, relevance and engagement.

Core Themes 

• How organisational reputation affects deliverability. 
• Best practices in sender identity and message trust. 
• Audience structuring: engaged, dormant and legacy contacts. 
• Template clarity, accessibility and mobile-first principles. 
• How to recognise signs of fatigue and manage frequency. 

Key Takeaways 

• A stronger understanding of email fundamentals. 
• Clarity on how foundational choices affect engagement. 
• Confidence in improving core email practices. 

Everyone who registers will receive:

• A recording of the session to rewatch and reference.
• Practical actions you can take immediately to adapt.
• A follow-up webinar series.

This session is ideal for:

• Membership organisations looking to strengthen the effectiveness of their email communications.
• Sports organisations and clubs responsible for engaging members, participants, supporters, or fans through email.
• Marketing managers and coordinators who oversee email campaigns and member communications.
• Membership managers seeking to improve engagement, retention, and communication practices.
• CRM and database managers responsible for audience segmentation, contact quality, and email performance.
• Communications and engagement teams looking to build trust, improve deliverability, and increase message effectiveness.
• Organisations with large or ageing databases that need guidance on managing dormant and legacy contacts.
• Teams experiencing declining engagement and looking to identify and address signs of email fatigue.
• Anyone responsible for email content and templates who wants to improve accessibility, mobile experience, and message clarity.
• Email practitioners of all experience levels who want a stronger understanding of the foundational principles that drive successful email programmes.

Hosted By…

Jonny Turner
Chief Operating Officer
Sport:80

Jack Clay
Customer Experience Director
Spotler