{"id":189496,"date":"2025-09-24T11:50:53","date_gmt":"2025-09-24T09:50:53","guid":{"rendered":"https:\/\/spotler.com\/glossary\/instagram-advertising"},"modified":"2025-09-24T17:06:37","modified_gmt":"2025-09-24T15:06:37","slug":"instagram-advertising","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/es-es\/glosario\/instagram-advertising","title":{"rendered":"Instagram Advertising"},"content":{"rendered":"<p><strong>La publicidad en Instagram se refiere a las campa\u00f1as pagadas que se muestran en la plataforma. Las empresas pueden anunciarse a trav\u00e9s de publicaciones patrocinadas, Stories, Reels y otros formatos, segmentando por datos demogr\u00e1ficos, intereses y comportamientos.<\/strong><\/p>\n<p>Es importante porque Instagram es una red muy visual y especialmente popular entre audiencias j\u00f3venes. Los anuncios se integran de manera natural en el feed y en las Stories, lo que permite a las marcas conectar mediante im\u00e1genes y videos creativos.<\/p>\n<p><strong>Por ejemplo<\/strong>, una marca de moda podr\u00eda lanzar anuncios en Stories para mostrar nuevos productos a usuarios interesados en contenido de moda y estilo de vida.<\/p>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1179\" height=\"2190\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv.webp\" alt=\"\" class=\"wp-image-189504\" style=\"width:300px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv.webp 1179w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-162x300.webp 162w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-551x1024.webp 551w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-768x1427.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-827x1536.webp 827w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-1103x2048.webp 1103w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-767x1425.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-102x190.webp 102w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-44x82.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-817x1518.webp 817w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1179\" height=\"2190\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv.webp\" alt=\"\" class=\"wp-image-189511\" style=\"width:300px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv.webp 1179w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-162x300.webp 162w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-551x1024.webp 551w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-768x1427.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-827x1536.webp 827w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-1103x2048.webp 1103w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-767x1425.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-102x190.webp 102w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-44x82.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-817x1518.webp 817w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con Instagram Advertising, ;as empresas pueden anunciarse a trav\u00e9s de publicaciones patrocinadas, Stories, Reels y otros formatos.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-189496","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":4,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189496\/revisions"}],"predecessor-version":[{"id":189639,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189496\/revisions\/189639"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/media?parent=189496"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/cat_topic?post=189496"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/cat_glossary?post=189496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}