{"id":189647,"date":"2025-09-24T14:25:48","date_gmt":"2025-09-24T12:25:48","guid":{"rendered":"https:\/\/spotler.com\/glossary\/linkedin-advertising"},"modified":"2025-09-24T17:01:55","modified_gmt":"2025-09-24T15:01:55","slug":"linkedin-advertising","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/es-es\/glosario\/linkedin-advertising","title":{"rendered":"LinkedIn Advertising"},"content":{"rendered":"<p><strong>La publicidad en LinkedIn consiste en campa\u00f1as pagadas dentro de <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">esta red profesional<\/a>. Las empresas pueden mostrar anuncios en el feed, mediante InMail o en banners, segmentando por cargo, sector o competencias.<\/strong><\/p>\n<p>Es relevante porque LinkedIn es la red profesional m\u00e1s grande del mundo, lo que permite llegar a decisores y audiencias muy concretas del \u00e1mbito empresarial.<\/p>\n<p>Un ejemplo: una consultora de marketing puede dirigir anuncios a directores de ventas en empresas tecnol\u00f3gicas para promocionar sus servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Las empresas pueden mostrar anuncios en el feed, mediante InMail o en banners, segmentando por cargo, sector o competencias.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-189647","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":2,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189647\/revisions"}],"predecessor-version":[{"id":189712,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/concepts\/189647\/revisions\/189712"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/media?parent=189647"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/cat_topic?post=189647"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/es-es\/wp-json\/wp\/v2\/cat_glossary?post=189647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}