{"id":200921,"date":"2025-10-01T10:35:07","date_gmt":"2025-10-01T08:35:07","guid":{"rendered":"https:\/\/spotler.com\/blog\/planning-christmas-marketing"},"modified":"2025-12-01T12:48:59","modified_gmt":"2025-12-01T11:48:59","slug":"planning-kerstcampagnes","status":"publish","type":"blog","link":"https:\/\/spotler.com\/nl-nl\/blog\/planning-kerstcampagnes","title":{"rendered":"12 tips voor het plannen van je kerstcampagnes\u202f\u00a0"},"content":{"rendered":"<p><strong>Misschien ben je nog niet in een eindjaarsstemming, maar voor veel marketeers is de kerstplanning\u202fal in volle gang. En dat is terecht. Tijdens de decembermaand weet de Nederlandse detailhandel zo\u2019n 10 procent van zijn omzet te genereren. Dit blijkt onder andere uit een onderzoek van de <a href=\"https:\/\/www.abnamro.nl\/nl\/zakelijk\/insights\/sectoren-en-trends\/retail\/kerstman-loopt-uit-op-de-sint-maar-de-beurs-wordt-krapper.html\" target=\"_blank\" rel=\"noreferrer noopener\">ABN AMRO<\/a> van vorig jaar. Verder geven Nederlanders elkaar tijdens Kerstmis steeds vaker cadeaus. De Sint krijgt het jaar op jaar lastiger.&nbsp;<\/strong><\/p>\n<p><strong>Een goede voorbereiding helpt je om het maximale uit deze cruciale periode te halen. Hier zijn onze twaalf tips voor een succesvolle kerstcampagne.\u202f<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">1. Evalueer je campagne van vorig jaar\u202f<\/h2>\n<p>Als je vorig jaar een speciale kerstcampagne hebt gedraaid, dan is het volgende uiteraard belangrijk: bekijk de resultaten van je kerstcampagne in 2024. Wanneer piekten de conversies? Welke e-mails leverden de meeste verkopen op? Deze inzichten helpen je om dit jaar beter te plannen. Hoe eerder je begint met de analyse, hoe beter.&nbsp;<\/p>\n<p>Een analyse van je voorgaande kerstcampagnes kun je het beste vroeg in het jaar doen, wanneer de campagnes nog vers in je geheugen zitten. Maar als je de prestaties nog niet hebt geanalyseerd, is het nog niet te laat. Neem de tijd en duik vandaag nog in je rapporten om te bepalen wat goed werkte en waarom. Hoe eerder hoe beter, zodat je verder kunt met de volgende cruciale elementen in de planning van je kerstmarketing.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">2. Maak een tijdlijn<\/h2>\n<p>De feestperiode draait niet alleen om Kerstmis. Plan ook rond Black Friday, Cyber Monday, en Nieuwjaar. Een overzichtelijke tijdlijn helpt je om deliverables in kaart te brengen en zorgt dat je boodschappen en aanbiedingen tijdig klaarstaan.&nbsp;<\/p>\n<p>Idealiter zou je rond de maand juni moeten beginnen. Heb je die boot gemist, dan zijn hier enkele belangrijke data om je op weg te helpen:<\/p>\n<ul class=\"wp-block-list\">\n<li>Black Friday \u2014 vrijdag 28 november 2025<\/li>\n<li>Cyber \u200b\u200bMonday \u2014 maandag 1 december 2025<\/li>\n<li>Winterzonnewende \u2014 zondag 21 december 2025<\/li>\n<li>Kerstavond \u2014 woensdag 24 december 2025<\/li>\n<li>Eerste Kerstdag \u2014 donderdag 25 december 2025<\/li>\n<li>Tweede Kerstdag \u2014 vrijdag 26 december 2025<\/li>\n<li>Oudejaarsavond \u2014 woensdag 31 december 2025<\/li>\n<li>Nieuwjaarsdag \u2014 donderdag 1 januari 2026<\/li>\n<\/ul>\n<p>En hoewel dit evenementen zijn om je campagnes aan op te hangen, raad ik aan om <a href=\"https:\/\/www.imkopleidingen.nl\/nieuws\/gantt-chart\/\" target=\"_blank\" rel=\"noreferrer noopener\">een \u200b\u200bGantt-diagram<\/a> te maken om al je campagneresultaten in kaart te brengen. Dit helpt je om op koers te blijven en geeft je de mogelijkheid om je berichten en aanbiedingen ruim van tevoren te organiseren. Vergeet niet om belangrijke data, zoals je laatste verzenddatum, mee te nemen!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">3. Herzie je doelgroep<\/h2>\n<p>Analyseer je klantdata om te zien of er gedragsveranderingen zijn opgetreden. Werk je persona\u2019s bij, zodat je boodschap relevant blijft.&nbsp;Als verschillende marketeers verantwoordelijk zijn voor verschillende kanalen, is het essentieel dat er voldoende tijd wordt vrijgemaakt om de koppen bij elkaar te steken en je denkproces op \u00e9\u00e9n lijn te brengen. Dit voorkomt onsamenhangende, versnipperde denkprocessen wanneer het erop aankomt bij je campagnes.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker.webp\" alt=\"\" class=\"wp-image-198531\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">4. Kies je kanalen\u202f<\/h2>\n<p>Bepaal via welke kanalen je de campagne verspreidt. Zorg voor consistentie in je boodschap over alle kanalen heen en stem met verschillende teams af om silo\u2019s te voorkomen.&nbsp;<\/p>\n<p>Om je boodschap vorm te geven, moet je rekening houden met:<\/p>\n<ul class=\"wp-block-list\">\n<li>de behoeften van je doelgroep;<\/li>\n<li>je missie;<\/li>\n<li>je merkwaarden;<\/li>\n<li>hoe je je onderscheidt van concurrenten;<\/li>\n<li>hoe je waarde levert aan klanten;<\/li>\n<li>wat je klanten wilt laten denken, voelen en doen.<\/li>\n<\/ul>\n<p>Je taak is om een \u200b\u200boverkoepelend verhaal te vinden dat deze elementen communiceert op een manier die klanten tot conversie aanzet.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">5. Ontwikkel je kerstboodschap\u202f<\/h2>\n<p>Formuleer een kernboodschap die aansluit op je merkwaarden, missie en doelgroep. Bedenk wat je wilt dat klanten denken, voelen en doen.&nbsp;<\/p>\n<div class=\"wp-block-columns no-bot-margin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"image-block_05f40475dc4d8862f329dcf7acfc39fb\" class=\"wp-block-image-lightbox no-bot-margin aligncenter\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Kerst op Texel&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"500\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl-thumb.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl-thumb.webp 250w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl-thumb-150x300.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl-thumb-95x190.webp 95w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example1-nl-thumb-44x88.webp 44w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"image-block_9a5483788a3325aed96ee7f65d7201db\" class=\"wp-block-image-lightbox no-bot-margin aligncenter\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Weekendactie: 30% korting op alle verlichting&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"500\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl-thumb.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl-thumb.webp 250w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl-thumb-150x300.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl-thumb-95x190.webp 95w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/10\/blog-planningchristmasmarketing-example2-nl-thumb-44x88.webp 44w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Kerstmailings van VVV Texel en Praxis<\/em><\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Vooral rondom kerst is het \u2018gevoel\u2019 dat je communiceert belangrijk. VVV Texel kiest bewust voor de bekende kerstwarmte met open haard, kerstmarkt en sneeuwlandschap, terwijl de Praxis iets zakelijker is met het uitgewerkte thema rondom \u2018verlichting\u2019. En het uitwerken van \u00e9\u00e9n zo\u2019n thema is belangrijk.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">6. Kies een thema<\/h2>\n<p>Je thema is het creatieve voertuig van je boodschap. Houd het eenvoudig en herkenbaar. Te ingewikkelde thema\u2019s kunnen je boodschap vertroebelen.&nbsp;Praxis houdt in zijn kerstmailing immers het hele thema \u2018verlichting\u2019 in elk contentblok vol. Maar dat geldt ook voor het voorbeeld van VVV Texel.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">7. Bepaal je aanbiedingen\u202f<\/h2>\n<p>Bedenk welke aanbiedingen klanten zullen aanspreken. Zorg dat deze passen bij je boodschap \u2014 een korting past niet altijd bij een premiumcampagne, maar een gratis cadeau boven een bepaald bedrag kan dat wel doen.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">8. Voeg personalisatie toe\u202f<\/h2>\n<p>Gebruik personalisatie waar mogelijk: gepersonaliseerde banners, productaanbevelingen of e-mails op basis van aankoopgeschiedenis. Dit verhoogt de betrokkenheid en conversie.&nbsp;<\/p>\n<p>Personalisatie is een effectieve manier om de betrokkenheid te vergroten. Uit ons eigen personalisatieonderzoek bleek dat 45 procent van de ontvangers reageert op een aanbieding die voor hen persoonlijk interessant en relevant is.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">9. Maak je campagnemateriaal<\/h2>\n<p>Plan al je content per kanaal en begin op tijd met de creatie. Streef ernaar om zo rond 20 november klaar te zijn met je assets.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2.webp\" alt=\"\" class=\"wp-image-198539\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/blog-planningchristmasmarketing-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">10. Optimaliseer ondersteunende content\u202f<\/h2>\n<p>Controleer of bijbehorende webpagina\u2019s actueel zijn en passen bij je campagne. Inconsistentie kan conversies blokkeren.&nbsp;<\/p>\n<p>Denk na over de pagina&#8217;s waar je klanten naartoe verwijst voor meer informatie. Zorg ervoor dat hun ervaring gedurende het hele traject consistent is.<\/p>\n<p>Het niet updaten van ondersteunende content kan leiden tot een onsamenhangende ervaring die de conversie blokkeert.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">11. Pas je automations aan<\/h2>\n<p>Bekijk of je automatische e-mails een seizoensupdate kunnen gebruiken. Denk aan winkelwagenmails of bestelbevestigingen met een feestelijke twist.&nbsp;Stel jezelf de volgende vragen:<\/p>\n<p>Kunnen je e-mails over verlaten winkelwagens worden aangepast aan je feestelijke thema? Of kan je e-mail met &#8216;bedankt voor je bestelling&#8217; misschien een seizoensupdate gebruiken?<\/p>\n<p>Kleine details zoals deze verbeteren de algehele klantervaring van je campagne en zorgen ervoor dat je inspanningen optimaal zijn voor de beste resultaten.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">12. Lanceren en leren<\/h2>\n<p>Wees klaar om begin december live te gaan. Monitor de prestaties, test en optimaliseer voortdurend. Een \u2018launch &amp; learn\u2019-aanpak helpt je om het maximale uit je campagnes te halen.\u202f&nbsp;&nbsp;<\/p>\n<p>Onthoud: plan v\u00f3\u00f3r de lanceringsdatum hoe je op eventuele tegenslagen gaat reageren. Cre\u00eber een duidelijk proces om de resultaten te meten en breng indien nodig wijzigingen aan.<\/p>\n<p>Wees reactief en bereid om belangrijke elementen gedurende de campagne te verfijnen. Een test-en-leeraanpak helpt je om je succes te maximaliseren.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Tot slot<\/h2>\n<p>De aanloop naar de feestdagen kan stressvol zijn, maar met een gestructureerde aanpak houd je het overzicht. Blijf consistent, hou het simpel en gebruik personalisatie om je campagnes krachtiger te maken. Met Spotler\u2019s technologie wordt jouw feestcampagne slimmer, sneller en succesvoller.\u202f<\/p>\n<p>Als je te laat bent met plannen, is ons advies om het simpel te houden. Focus op het consistent overbrengen van duidelijke boodschappen via een eenvoudig thema en via je belangrijkste kanalen.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-green-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-fe4c2eda0ae0ad5b2fd1e65f0bc30fc5\">Benieuwd hoe Spotler jouw marketing kan versterken?<\/h3>\n<p>De 12 tips in dit blog zijn eenvoudig te implementeren met het juiste personalisatieplatform. Spotler helpt je hier graag mee, <a href=\"https:\/\/spotler.com\/nl-nl\/producten\" target=\"_blank\" rel=\"noreferrer noopener\">bekijk onze oplossingen<\/a>&nbsp;of plan een persoonlijke demo in.<\/p>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/blog\/200921' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type verzoek<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Marketing Software' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label' >Type product<\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_65'>Show &#039;core products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_67'>Show comment field<\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_69'>Show industry field<\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_71'>Show description field<\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >Ik ben op zoek naar een specifiek product<\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >Ik zou ook graag andere producten zien<\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='ChatPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='Connect'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integreer je bedrijfssoftware<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='CRM'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Beheer je B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.7' type='checkbox'  value='Engage'  id='choice_87_7_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_7' id='label_87_7_7' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Zicht op je reputatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.8' type='checkbox'  value='LGD'  id='choice_87_7_8'   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style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-pale-pink-color has-text-color has-link-color wp-elements-8e56080b076533e9aa8ec20bb7336797\" id=\"h-titel\">Christmas Marketing Hub<\/h3>\n<p class=\"has-pale-pink-color has-text-color has-link-color wp-elements-32e0369bc50b6ff7a5eed443491fa058\">De vrolijkste tijd van het jaar is aangebroken. Tijd voor je kerstcampagne. Onze hub bevat alles wat je nodig hebt voor een feestelijke campagne, allemaal op  \u00e9\u00e9n plek.<\/p>\n<div class=\"button-block\">\n                                    <a class=\"btn red-btn\" href=\"https:\/\/spotler.com\/nl-nl\/christmas-marketing-hub\"><span>Ga naar Christmas Marketing Hub<\/span><\/a>\n                                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full no-bot-margin borderradius20\"><a href=\"https:\/\/spotler.com\/nl-nl\/christmas-marketing-hub\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo.webp\" alt=\"\" class=\"wp-image-200010\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo.webp 600w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/11\/xmas-hub-blog-promo-44x44.webp 44w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goede kerstcampagnes verschijnen niet zomaar onder de boom. Bereid je voor op een succesvolle kerst met onze 12 tips. Lees ze allemaal!<\/p>\n","protected":false},"author":25,"featured_media":198508,"template":"","cat_industry":[950],"cat_topic":[1686],"class_list":["post-200921","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-nl-nl","cat_topic-strategy-nl-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/200921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/200921\/revisions"}],"predecessor-version":[{"id":201969,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/200921\/revisions\/201969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media\/198508"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media?parent=200921"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_industry?post=200921"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_topic?post=200921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}