{"id":263257,"date":"2024-05-08T19:11:00","date_gmt":"2024-05-08T17:11:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&#038;p=263257"},"modified":"2026-10-16T19:12:57","modified_gmt":"2026-10-16T17:12:57","slug":"interne-dienstverlening-verbeteren","status":"publish","type":"blog","link":"https:\/\/spotler.com\/nl-nl\/blog\/interne-dienstverlening-verbeteren","title":{"rendered":"Verbeter de kwaliteit van je interne dienstverlening in 5 stappen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Als we het hebben over klantbeleving, hebben we het meestal over externe klanten. Maar laten we vooral je interne klanten niet vergeten. Hoe medewerkers jouw interne dienstverlening beleven, is minstens net zo belangrijk. Want tevreden medewerkers zorgen uiteindelijk ook voor tevreden klanten. In dit artikel lees je hoe je de kwaliteit van je interne dienstverlening zo effectief mogelijk verbetert.<\/strong><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"wat-valt-er-eigenlijk-onder-interne-dienstverlening\" class=\"wp-block-heading\">Wat valt er eigenlijk onder interne dienstverlening?<\/h2>\n<p class=\"wp-block-paragraph\">Interne dienstverlening is alles wat jouw organisatie doet om het leven van medewerkers makkelijker en aangenamer te maken. Denk hierbij aan de IT-afdeling die zorgt dat de laptops altijd werken, de HR-afdeling die medewerkers helpt met persoonlijke ontwikkelingsplannen en de facilitaire dienst die ervoor zorgt dat het kantoor altijd schoon is.<\/p>\n<p class=\"wp-block-paragraph\">Elke afdeling die ondersteuning biedt aan andere afdelingen binnen hetzelfde bedrijf is een deel van de interne dienstverlening. Het mooie van goede interne dienstverlening is dat het vaak onzichtbaar is. Als alles soepel loopt, merk je er eigenlijk niets van. Maar als het misgaat, dan ervaar je direct hoe belangrijk die interne dienstverlening eigenlijk is.<\/p>\n<figure class=\"wp-block-image size-full is-resized borderradius20 border2px-blue\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/crm_vs_cdp_header.webp\" alt=\"\" class=\"wp-image-260643\" style=\"width:840px;height:auto\"\/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"zo-verbeter-je-jouw-interne-dienstverlening\" class=\"wp-block-heading\">Zo verbeter je jouw interne dienstverlening<\/h2>\n<p class=\"wp-block-paragraph\">Wil jij de kwaliteit van je interne dienstverlening verbeteren? Zo pak je dat aan:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"richt-een-slim-feedbackproces-in\" class=\"wp-block-heading\">Richt een slim feedbackproces in<\/h3>\n<p class=\"wp-block-paragraph\">Voor je begint met verbeteren, moet je eerst weten waar het beter kan. Vaak kijken organisaties daarvoor naar procesdata. Je mist dan alleen cruciale informatie. Stel, een medewerker heeft zijn auto op tijd gekregen, maar moest wel anderhalf uur met het ov reizen om hem op te halen. Dan zou het heel goed kunnen dat de medewerker geen positieve ervaring heeft gehad, ook al is alles volgens de procesdata goed gegaan.<\/p>\n<p class=\"wp-block-paragraph\">De enige manier om echt goed inzicht te krijgen in waar het beter kan, is door het je medewerkers zelf te vragen. Dat doe je door surveys uit te sturen. Het liefst direct na elk cruciaal contactmoment met een interne dienst. <a href=\"https:\/\/spotler.com\/nl-nl\/feedbackpro\">Spotler FeedbackPro<\/a> helpt je om dit feedbackproces eenvoudig in te richten.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"meet-belangrijke-kpis-voor-klanttevredenheid\" class=\"wp-block-heading\">Meet belangrijke KPI\u2019s voor klanttevredenheid<\/h3>\n<p class=\"wp-block-paragraph\">Er zijn een aantal KPI\u2019s die vaak ingezet worden om de klanttevredenheid van je externe klanten te meten. Die kun je ook inzetten voor je interne klanten:<\/p>\n<h4 class=\"wp-block-heading has-medium-font-size\">Customer Satisfaction Score (CSAT)<\/h4>\n<p class=\"wp-block-paragraph\">De CSAT is een directe en eenvoudige manier om de tevredenheid van klanten te peilen. Je vraagt simpelweg: \u2018Hoe tevreden ben je met onze service?\u2019 Dit geeft je snel inzicht in de huidige tevredenheid van klanten en hoe deze verandert over tijd.<\/p>\n<h4 class=\"wp-block-heading has-medium-font-size\">Customer Effort Score (CES)<\/h4>\n<p class=\"wp-block-paragraph\">De CES meet hoeveel tijd en moeite het een klant kost om iets te regelen. Je kunt vragen: \u2018Hoeveel moeite heb je persoonlijk moeten doen om jouw vraag beantwoord te krijgen?\u2019 (schaal van 1 tot 5) en \u2018Is jouw probleem makkelijk opgelost?\u2019 (schaal van 1 tot 7).<\/p>\n<h4 class=\"wp-block-heading has-medium-font-size\">First Contact Resolution (FCR)<\/h4>\n<p class=\"wp-block-paragraph\">De FCR-rate meet het vermogen van je team om klanten volledig te helpen bij het eerste contact, zonder verdere follow-ups. De vraag die je kunt stellen is: \u2018Ben je door dit telefoon-\/chatgesprek geholpen?\u2019<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"vraag-door-naar-de-drijfveren\" class=\"wp-block-heading\">Vraag door naar de drijfveren<\/h3>\n<p class=\"wp-block-paragraph\">Het is niet alleen van belang om te weten h\u00f3\u00e9 tevreden interne klanten zijn met je service, maar vooral ook waar\u00f3m ze die mening hebben. Als je de drijfveren achter de klanttevredenheid kent, kun je jouw interne diensten veel gerichter verbeteren. Vraag in surveys dus altijd door naar de belangrijkste reden voor de beoordeling.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"stel-prioriteiten-en-zet-verbeteracties-uit\" class=\"wp-block-heading\">Stel prioriteiten en zet verbeteracties uit<\/h3>\n<p class=\"wp-block-paragraph\">In de Prioriteitenmatrix van Spotler FeedbackPro zie je in \u00e9\u00e9n oogopslag welke factoren de klanttevredenheid het meest be\u00efnvloeden. Het zou bijvoorbeeld kunnen dat veel interne klanten ontevreden zijn over de IT-afdeling, omdat die heel traag reageert op mails. Zo weet je dat je de komende tijd je focus moet leggen op het verbeteren van die reactietijd.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-1024x644.webp\" alt=\"\" class=\"wp-image-263267\" style=\"aspect-ratio:1.5901091425360112;width:673px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-1024x644.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-300x189.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-768x483.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-1536x967.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-767x483.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-302x190.webp 302w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-44x28.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix-817x514.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/priomatrix.webp 1581w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"verminder-onnodig-contact-met-interne-diensten\" class=\"wp-block-heading\">Verminder onnodig contact met interne diensten<\/h3>\n<p class=\"wp-block-paragraph\">Veel interne diensten krijgen steeds dezelfde vragen en geven daar ook steeds dezelfde antwoorden op. Dat soort vragen kun je net zo goed beantwoorden door middel van self-servicemethoden. Denk aan een FAQ, een interne kennisbank of een medewerkersportaal. Gebruik Spotler FeedbackPro om dit onnodige contact op te sporen. Bijvoorbeeld door deze vraag te stellen na een contactmoment: \u2018Hadden we dit contact kunnen voorkomen?\u2019<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"integreer-spotler-feedbackpro-met-topdesk\" class=\"wp-block-heading\">Integreer Spotler FeedbackPro met TOPdesk<\/h2>\n<p class=\"wp-block-paragraph\">Gebruik jij TOPdesk om je interne diensten te ondersteunen? Dan wordt het opzetten van een feedbackproces nog makkelijker. De integratie tussen Spotler FeedbackPro en TOPdesk zorgt ervoor dat er automatisch een survey wordt verstuurd naar de klant, zodra een ticket is afgehandeld.<\/p>\n<div id=\"image-block_66fa5814682109e2ce1f67bf7581d34b\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>&#8220;Wij helpen onze klanten om hun dienstverlening te verbeteren en het verzamelen van feedback van de eindgebruikers is daar een onderdeel van. De keuze om dit met Spotler te doen was snel gemaakt. We delen dezelfde visie op klantbeleving.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Emile Timmers<\/span><br \/>\n                                                                            <span class=\"function\"> &#8211; Head of Business Strategy bij TOPdesk<\/span>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Ontdek hoe je de servicebeleving met FeedbackPro kunt optimaliseren<\/h3>\n<p class=\"wp-block-paragraph\">Meld je aan voor een vrijblijvende online demo van onze software.<\/p>\n<p><script>\nvar 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method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/blog\/263257' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_59'><span class='gform-field-label__text'>Type verzoek<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_23'><span class='gform-field-label__text'>Prefilled product<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='none' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_51'><span class='gform-field-label__text'>Spotler Region (CRM split)<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label' ><span class='gform-field-label__text'>Type product<\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_65'><span class='gform-field-label__text'>Show &#039;core products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_58'><span class='gform-field-label__text'>Show &#039;more products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_67'><span class='gform-field-label__text'>Show comment field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_69'><span class='gform-field-label__text'>Show industry field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_71'><span class='gform-field-label__text'>Show description field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'><span class='gform-field-label__text'>company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'><span class='gform-field-label__text'>email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'><span class='gform-field-label__text'>phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_87_75\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_75'><span class='gform-field-label__text'>website<\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_87_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_41'><span class='gform-field-label__text'>industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'><span class='gform-field-label__text'>industry_uk<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_55'><span class='gform-field-label__text'>Select a Cloud<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Core products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' ><span class='gform-field-label__text'>Ik ben op zoek naar een specifiek product<\/span><\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>More products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' ><span class='gform-field-label__text'>Ik zou ook graag andere producten zien<\/span><\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gf_list_2col gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-columns\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Other software<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>CDP & On-site personalisation<\/strong><br>met Activate<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='Brand ID'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>Digital Asset Management<\/strong><br>met Brand ID<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Feedback & Surveys<\/strong><br>met FeedbackPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='MailPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>E-mail marketing automation<\/strong><br>met Mail+ of MailPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='SendPro'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Transactionele e-mail-API<\/strong><br>met SendPro<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_87_81\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_81'><div class='gchoice gchoice_87_81_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.1' type='checkbox'  value='Activate'  id='choice_87_81_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_1' id='label_87_81_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.2' type='checkbox'  value='ActivatePro'  id='choice_87_81_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_2' id='label_87_81_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.3' type='checkbox'  value='Activate Search'  id='choice_87_81_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_3' id='label_87_81_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.4' type='checkbox'  value='Brand ID'  id='choice_87_81_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_4' id='label_87_81_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.5' type='checkbox'  value='ChatPlus'  id='choice_87_81_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_5' id='label_87_81_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.6' type='checkbox'  value='Connect'  id='choice_87_81_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_6' id='label_87_81_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.7' type='checkbox'  value='CRM'  id='choice_87_81_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_7' id='label_87_81_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.8' type='checkbox'  value='Engage'  id='choice_87_81_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_8' id='label_87_81_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.9' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_81_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_9' id='label_87_81_9' class='gform-field-label gform-field-label--type-inline'><strong>FeedbackPro<\/strong>:  Experience management platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.11' type='checkbox'  value='Lets Get Digital'  id='choice_87_81_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_11' id='label_87_81_11' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.12' type='checkbox'  value='MailPlus'  id='choice_87_81_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_12' id='label_87_81_12' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.13' type='checkbox'  value='MailPro'  id='choice_87_81_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_13' id='label_87_81_13' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.14' type='checkbox'  value='Message'  id='choice_87_81_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_14' id='label_87_81_14' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.15' type='checkbox'  value='Momice'  id='choice_87_81_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_15' id='label_87_81_15' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_16'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.16' type='checkbox'  value='SendPro'  id='choice_87_81_16'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_16' id='label_87_81_16' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactional Email Delivery<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_17'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.17' type='checkbox'  value='Predict'  id='choice_87_81_17'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_17' id='label_87_81_17' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'><span class='gform-field-label__text'>Comment<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je vooraf wilt vragen?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'><span class='gform-field-label__text'>Description<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='Wat is je vraag?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_79\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_79'><span class='gform-field-label__text'>COS<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_79' id='input_87_79' class='textarea large'    placeholder='To get the most out of the session please let us know what you\u2019re currently doing with personalisation on your website'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_47'><span class='gform-field-label__text'>{referer}<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' 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aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_72\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_72' id='input_87_72' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_80\" class=\"gfield gfield--type-turnstile gfield--input-type-turnstile gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_turnstile'><div class=\"cf-turnstile\" id=\"cf-turnstile_87\" data-js-turnstile data-response-field-name=\"cf-turnstile-response_87\" data-theme=\"light\" data-size=\"normal\" data-sitekey=\"0x4AAAAAADjY8PES2HxzU03n\"><\/div><\/div><\/div><div 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verminderen.<\/p>\n","protected":false},"author":119,"featured_media":263259,"template":"","cat_product":[3132],"cat_industry":[949,957],"cat_topic":[2569],"class_list":["post-263257","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_product-spotler-feedbackpro","cat_industry-b2b-nl-nl","cat_industry-software-nl-nl","cat_topic-feedback-reviews"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/263257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/users\/119"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/263257\/revisions"}],"predecessor-version":[{"id":263278,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/blog\/263257\/revisions\/263278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media\/263259"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media?parent=263257"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_product?post=263257"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_industry?post=263257"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_topic?post=263257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}