{"id":12354,"date":"2023-02-20T15:52:20","date_gmt":"2023-02-20T14:52:20","guid":{"rendered":"https:\/\/spotler.com\/?page_id=12354"},"modified":"2026-02-05T19:02:54","modified_gmt":"2026-02-05T18:02:54","slug":"naviva-kraamzorg","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/nl-nl\/klantcases\/naviva-kraamzorg","title":{"rendered":"Hoe Naviva Kraamzorg van geboorte tot verjaardag ontzorgt via e\u2011mail"},"content":{"rendered":"<p><strong>Sinds 2022 werkt Naviva Kraamzorg met het CRM-systeem Atermes. Hiermee heeft Naviva alle benodigde data voorhanden om mooie marketingcampagnes in te richten. Daarnaast is het CRM-systeem van Naviva gekoppeld aan e-mail marketingsoftware Spotler Mail+. De sterke combinatie van beide systemen plus de begeleiding vanuit SOLVM maakt dat Naviva Kraamzorg nu via e-mail op een effectieve en zinvolle manier met cli\u00ebnten, ketenpartners en werknemers kan communiceren. <\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"solvm\">De rol van SOLVM en Spotler <\/h2>\n<p><a href=\"https:\/\/spotler.com\/nl-nl\/partners\/solvm\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/nl-nl\/partners\/solvm\">De rolverdeling tussen SOLVM en Spotler<\/a> is duidelijk. Spotler levert de software waarmee Naviva mooie e-mailcampagnes kan inrichten en biedt gebruikerssupport. Daarnaast levert Spotler &#8211; waar nodig &#8211; databaseondersteuning. SOLVM is het e-mailmarketingbureau dat ervoor zorgt dat Naviva haar online communicatiedoelen en -wensen kan realiseren. Denk daarbij aan het: <\/p>\n<ul class=\"wp-block-list\">\n<li>geven van e-mailmarketing en automation advies op basis van de customer life cycle van Naviva; <\/li>\n<li>opzetten van functionele en technische definities van koppelingen, processen en campagnes; <\/li>\n<li>ontwerpen en opmaken van campagne e-mails; <\/li>\n<li>ontwikkelen, testen, hosten en beheren van koppelingen. <\/li>\n<\/ul>\n<p>Daarnaast neem SOLVM de projectleiding op zich bij het inrichten van automations. Dit heeft al geleid tot een effectieve 9-maandencampagne en een vervolgcampagne \u2018baby\u2019s eerste jaar\u2019. Deze geweldige campagnes, die wij in deze klantcase toelichten, sluiten naadloos aan op de verwachtingen en uitgangspunten die Naviva Kraamzorg belangrijk vindt als het gaat om goede e-mailcommunicatie. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"364\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva.webp\" alt=\"\" class=\"wp-image-172472\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva.webp 941w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-300x116.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-768x297.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-767x297.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-491x190.webp 491w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-44x17.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/naviva-817x316.webp 817w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"uitgangspunten\">Aansluiten op de uitgangspunten van Naviva<\/h2>\n<p>Een belangrijk uitgangspunt in de e-mailcommunicatie van Naviva is de wens om aan te sluiten op de customer life cycle van de drie belangrijkste stakeholders: cli\u00ebnten, ketenpartners en werknemers. En dat het liefst zo persoonlijk en relevant mogelijk. Voor cli\u00ebnten betekent dat vooral het bieden van de juiste informatie op het juiste moment tijdens de zwangerschap. Voor ketenpartners kun je denken aan informatie over het indiceren van zorg, een mogelijke uitbreiding van het werkgebied of informatie over bijvoorbeeld een pilot e-consulten. Op deze manieren zet Naviva met de juiste informatiestromen nadrukkelijk in op retentie. <\/p>\n<h3 class=\"wp-block-heading\" id=\"kwaliteit\">Verbeteren datakwaliteit en -compleetheid <\/h3>\n<p>Om de wensen van Naviva mogelijk te maken, waren een verbetering van de datakwaliteit en de juiste aanwezigheid van data noodzakelijk. Naviva heeft samen met SOLVM verschillende afdelingen enthousiast gemaakt om gegevens beter te onderhouden en om de kwaliteit van de opgeslagen gegevens beter te beheren. Denk aan het verwerken van de respons op de verschillende mailuitingen, onder andere voor de collega\u2019s op klantenservice of het verbeteren van het permissiebeheer.<\/p>\n<h3 class=\"wp-block-heading\" id=\"optin\">Verkrijgen opt-in <\/h3>\n<p>Zwangere vrouwen kunnen online of telefonisch een aanvraag voor kraamzorg indienen. In dat proces geven zij een soft opt-in (toestemming) voor de ontvangst van de 9-maandencampagne. Uiteraard worden commerci\u00eble opt-ins separaat uitgevraagd en dat proces is expliciet. En geheel volgens de geldende e-mailregelskunnen cli\u00ebnten zich ook weer afmelden voor de ontvangst van mailings. Daarnaast wordt de vervolgcampagne \u2018baby\u2019s eerste jaar\u2019 pas opgestart als cli\u00ebnten via een formulier schriftelijk toestemming hebben geven voor de ontvangst van de gepersonaliseerde mailings. <\/p>\n<p>De opzet van beide campagnes ziet er als volgt uit: <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"1926\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne.webp\" alt=\"De 9-maandencampagne van Naviva Kraamzorg\" class=\"wp-image-172457\" style=\"width:658px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne.webp 1810w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-282x300.webp 282w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-962x1024.webp 962w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-768x817.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-1443x1536.webp 1443w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-767x816.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-179x190.webp 179w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-44x47.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/9-maandencampagne-817x869.webp 817w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/div>\n<p>Opzet 9-maandencampagne + vervolgcampagne \u2018baby\u2019s eerste jaar\u2019 Kraamzorgcli\u00ebnten Tweewekelijkse informatieve nieuwsbrieven Verleiden tot een registratie voor de vervolgcampagne + vullen database met juiste gegevens Maandelijkse informatieve nieuwsbrieven Van gefeliciteerd met je zwangerschap tot 4 weken na de bevalling Bedanktmail voor de aanmelding Gefeliciteerd: je kind is 1 jaar. Deze felicitatie is het einde van de campagne 5Klantcase &gt; Zinvolle e-mailcommunicatie met cli\u00ebnten, ketenpartners en werknemers <\/p>\n<h2 class=\"wp-block-heading\" id=\"9maanden\">De 9-maandencampagne <\/h2>\n<p>De 9-maandencampagne van Naviva Kraamzorg is een omvangrijke e-mailcampagne. Van een welkomstmail waarin de cli\u00ebnt wordt gefeliciteerd met haar zwangerschap tot plusminus vier weken na de geboorte wordt tweewekelijks een uitgebreide en informatieve mail verstuurd. In totaal gaat het om 19 verschillende e-mailuitingen. <\/p>\n<h3 class=\"wp-block-heading\" id=\"info\">De juiste informatie op het juiste moment <\/h3>\n<p>Een cli\u00ebnt die 12 weken zwanger is, wordt eraan herinnerd om een zwangerschapsverklaring aan te vragen. En bij 30-weken zwangerschap wordt het tijd om na te denken over bedverhogers. Alle mailings hebben altijd de juiste informatie op het juiste moment. Verder tref je in de mailings handige vaste rubrieken aan. <\/p>\n<p>Een leuke rubriek is de vergelijking van de grootte van de baby met verschillende soorten fruit en groente. Bij 12-weken zwangerschap is een baby ongeveer zo groot als een limoen, maar bij 30-weken moet je meer denken aan de grootte van een aubergine. De informatie is laagdrempelig en prettig geschreven. En altijd in een consistente en herkenbare huisstijl. <\/p>\n<p>Goed om te weten: ook als cli\u00ebnten later instappen in de campagne, dan ontvangen zij altijd de juiste mailing. Als cli\u00ebnten zich bij 24-weken zwangerschap aanmelden voor de ontvangst van de mailings, dan hoeven ze niet bang te zijn dat ze een mail krijgen met de boodschap \u2018je bent al 6 weken zwanger\u2019.<\/p>\n<h3 class=\"wp-block-heading\" id=\"meten\">Meetbare resultaten<\/h3>\n<p>Naviva Kraamzorg scoort met deze mooie campagne. De open- en klikratio van de verschillende mailings is volgens Naviva hoog. Maar belangrijker is de organisatorische winst die Naviva boekt met de 9-maandencampagne. Zo merkt de afdeling Klantenservice dat ze minder tijd kwijt is aan telefoontjes over bijvoorbeeld bedverhogers, omdat informatie hierover al via de mailings bij de cli\u00ebnten terecht is gekomen. En de medewerker die de intakes afneemt, merkt ook duidelijk dat cli\u00ebnten beter ge\u00efnformeerd zijn. Intakers hoeven minder uit te leggen. 6Klantcase &gt; Zinvolle e-mailcommunicatie met cli\u00ebnten, ketenpartners en werknemers <\/p>\n<p>Verder hoeven de communicatiemedewerkers en marketeers van Naviva geen handmatige acties meer uit te voeren, omdat de 9-maandencampagne volledig is geautomatiseerd. Foutgevoelige dataimports zijn verleden tijd. Een mooi resultaat dat rechtstreeks is toe te schrijven aan de CRM-datakoppeling met Spotler die onder de deskundige leiding van SOLVM tot stand is gekomen. <\/p>\n<p>Leuk om nog te noemen: Naviva heeft cli\u00ebnten ook rechtstreeks gevraagd wat zij van de mailings vinden. Uit dit onderzoek komt naar voren dat cli\u00ebnten heel tevreden zijn over de inhoud van de mailings en dat de inhoud van de mailings bijdraagt aan hun kennis en kunde ter voorbereiding op de kraamtijd. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-8e58b40b25470149008af254e41f8e3b\">&#8220;De samenwerking tussen SOLVM en Naviva is bijzonder prettig. Gezamenlijk weten we mooie en relevante campagnes op te zetten. Data is nu beter op orde, campagnes zijn geautomatiseerd en alle stakeholders van Naviva ontvangen de juiste e-mailcommunicatie.&#8221;<br \/><strong>Marieke Kolthof, Marketing Manager <\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div id=\"image-block_3ffd55cb82dcebd1e229d3a421a25ce3\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/welkom_naviva.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;9-maandencampagne - Welkomstcampagne&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"612\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/welkom_naviva_small-e1752662337138.webp\" class=\"image-th\" alt=\"Thumbnail\" \/>                    <\/div>\n<\/p><\/div>\n<div id=\"image-block_9447674ae1c35c1949bcb459aa11a835\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;9-maandencampagne - Nieuwsbrief: 30 weken zwanger&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"612\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small.webp 612w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/30weken_small-44x44.webp 44w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/>                    <\/div>\n<\/p><\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"verjaardag\">Vervolgcampagne tot 1e verjaardag baby <\/h2>\n<p>Na de geboorte stopt de 9-maandencampagne en begint de vervolgcampagne \u2018baby\u2019s eerste jaar\u2019. Om deze campagne in goede banen te leiden, vraagt Naviva toestemming om deze campagne op te starten. De gegevens van cli\u00ebnten zijn immers aanwezig, maar de kraamzorg is wel officieel be\u00ebindigd. Naviva gebruikt het volgende mooi opgemaakte toestemmingsformulier: <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"1024\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-988x1024.webp\" alt=\"\" class=\"wp-image-172512\" style=\"width:376px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-988x1024.webp 988w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-289x300.webp 289w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-768x796.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-1482x1536.webp 1482w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-767x795.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-183x190.webp 183w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-44x46.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva-817x847.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/aanmelden_naviva.webp 1560w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"relevantie\">Inzet specifieke gegevens voor meer relevantie <\/h3>\n<p>De mailings van Naviva geven veel informatie. Je zou gemakkelijk kunnen denken dat de nieuwsbrieven veel te lang zijn. Toch brengt Naviva met deze opzet de juiste informatie naar haar specifieke doelgroepen. Naviva bedient met deze mailings immers geen consumentendoelgroepen. De opzet van beide campagnes sluit goed aan bij de wensen van Naviva\u2019s nieuwsbrieflezers.<\/p>\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-90d19858\"><\/div>\n<div id=\"image-block_e8eb473f747abef105258541c369d3c1\" class=\"wp-block-image-lightbox aligncenter\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Vervolgcampagne - Felicitatie kind 1 jaar oud&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"802\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small.webp 800w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-768x770.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-767x769.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/1jaar_small-44x44.webp 44w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                    <\/div>\n<\/p><\/div>\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-90d19858\"><\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"ketenpartners\">Communicatie met ketenpartners en medewerkers <\/h2>\n<p>Naast alle e-mailuitingen voor cli\u00ebnten, mailt Naviva ook met ketenpartners en de eigen medewerkers. In dezelfde consistente en herkenbare huisstijl. Ook voor deze e-mailuitingen zet Naviva Spotler in. Het zijn overzichtelijke mails met veel bruikbare informatie voor beide doelgroepen. Zo kan Naviva een uitgestuurde evaluatie over de geleverde diensten aan ketenpartners perfect per mail opvolgen, maar ook zoiets feitelijks als informeren over de uitbreiding van het werkgebied gaat prima via e-mail.<\/p>\n<p>Ketenpartners ontvangen elk kwartaal een update. Naast reguliere informatie, evaluaties en gewoon \u2018leuke\u2019 bedrijfsnieuwtjes ontvangen ketenpartners ook prognoses ten aanzien van het aantal uren dat Naviva kan leveren. De ketenpartners zijn nu eenmaal de belangrijkste verwijzers voor Naviva Kraamzorg. Daarom is het belangrijk dat zij goed op te hoogte zijn van alle ins en outs binnen de organisatie. Zo managet Naviva hun verwachtingen en blijft Naviva op een laagdrempelige manier in contact met ze.<\/p>\n<h3 class=\"wp-block-heading\" id=\"medewerkers\">Nieuwsbrief voor de medewerkers<\/h3>\n<p>De nieuwsbrief voor de medewerkers wordt maandelijks verstuurd. Hierin worden medewerkers bijgepraat over de organisatie, opleidingen en de branche. Ook vraagt Naviva zaken uit om bijvoorbeeld te inventariseren hoeveel mensen er op een bepaald event komen of welke materialen zij nog in hun bezit hebben. <\/p>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div id=\"image-block_2b2b1fca09e0739d98295ca20e64ad61\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Communicatie medewerkers- Nieuwsbrief&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"649\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small.webp 649w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/medewerkers_small-44x44.webp 44w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/>                    <\/div>\n<\/p><\/div>\n<div id=\"image-block_623764af8fdaf9335afe3c5554da73c3\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/ketenpartners.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Communicatie ketenpartners - Nieuwsbrief&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"649\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/02\/ketenpartners_small-e1752663160595.webp\" class=\"image-th\" alt=\"Thumbnail\" \/>                    <\/div>\n<\/p><\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"toekomst\">Toekomstwensen<\/h2>\n<p>Naviva heeft meetbare conversiedoelstellingen bereikt met de inzet van Spotler en de ondersteuning vanuit SOLVM. De relevantie van de uitgestuurde mails is enorm toegenomen, processen zijn veel meer geautomatiseerd en er zijn veel minder handmatige data-imports. Met de realisatie van de koppeling met Atermes is er ook meer zicht op de zogenaamde vullingsgraad van bepaalde gegevens. Ook de datamapping is veel meer op orde. Er is veel beter in kaart gebracht welke gegevens in welke systemen aanwezig zijn en welke gegevens uit Atermes beschikbaar moeten komen om in Spotler de juiste personalisaties door te voeren en de juiste dynamische content in te voegen. <\/p>\n<p>Nu Naviva de data al voor een mooi deel op orde heeft, is er ruimte om te groeien in marketingambities. Voor de nabije toekomst zet Naviva in op meer gepersonaliseerde mails met content die nog beter aansluit op de specifieke situatie van de ontvanger. En dan maakt het niet uit of het gaat om een cli\u00ebnt, ketenpartner of medewerker. <\/p>\n<p>Verder is er een wens voor een mooie commerci\u00eble nieuwsbrievenflow en betere benutting van de survey-module in Spotler. Hierin worden straks alle zorgevaluaties gemonitord. Een andere stip op de horizon betreft de inrichting van een cli\u00ebntenportal, het leveren van producten en diensten via partners en het verder loyaliseren van cli\u00ebnten. Als Naviva voor al deze plannen de handen op elkaar krijgt, dan staan SOLVM en Spotler klaar om Naviva te helpen met de realisatie.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-808eff62a2bd9b371392084ed5263d11\">&#8220;Dankzij de e-mail marketingtools van Spotler en de deskundige hulp van SOLVM kunnen wij onze dienstverlening naar een hoger level brengen. Deze prettige samenwerking resulteert daardoor in tevreden cli\u00ebnten die een optimale voorbereiding krijgen op hun kraamtijd.&#8221; <br \/><strong>Amanda Weijenberg, Marketing &amp; Communication Specialist<\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-group has-pale-cyan-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-a7db4f14fe56b3b20b0ad9672ead7d6c\">Net als Naviva Kraamzorg m\u00e9\u00e9r uit je e-mailmarketing halen?<\/h3>\n<p>Ontdek de mogelijkheden van slimme e-mail marketing automation en de mogelijke integraties in je bestaande systemen. <strong>Meld je aan voor een gratis demo:<\/strong><\/p>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/case-studies\/12354' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type verzoek<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Email Marketing' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label' >Type product<\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_65'>Show &#039;core products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_67'>Show comment field<\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_69'>Show industry field<\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_71'>Show description field<\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >Ik ben op zoek naar een specifiek product<\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >Ik zou ook graag andere producten zien<\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='ChatPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='Connect'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integreer je bedrijfssoftware<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='CRM'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Beheer je B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.7' type='checkbox'  value='Engage'  id='choice_87_7_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_7' id='label_87_7_7' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Zicht op je reputatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.8' type='checkbox'  value='LGD'  id='choice_87_7_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_8' id='label_87_7_8' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Platform voor evenementen<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.9' type='checkbox'  value='MailPlus'  id='choice_87_7_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_9' id='label_87_7_9' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: E-mail marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.11' type='checkbox'  value='MailPro'  id='choice_87_7_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_11' id='label_87_7_11' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand e-mail marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.12' type='checkbox'  value='Message'  id='choice_87_7_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_12' id='label_87_7_12' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-op-1 communicatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.13' type='checkbox'  value='Momice'  id='choice_87_7_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_13' id='label_87_7_13' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.14' type='checkbox'  value='SendPro'  id='choice_87_7_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_14' id='label_87_7_14' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactionele e-mailaflevering<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.15' type='checkbox'  value='Predict'  id='choice_87_7_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_15' id='label_87_7_15' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'>Comment<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je 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