{"id":69036,"date":"2021-07-08T09:28:00","date_gmt":"2021-07-08T07:28:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=case-studies&#038;p=69036"},"modified":"2025-09-12T10:40:47","modified_gmt":"2025-09-12T08:40:47","slug":"wonen-zuid","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/nl-nl\/klantcases\/wonen-zuid","title":{"rendered":"Rust, overzicht en proactieve service bij Wonen Zuid"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Toen woningcorporatie Wonen Zuid enkele jaren geleden besloot om te koersen naar een nieuw en proactief dienstverleningsconcept, stond direct vast dat digitale dienstverlening en social media hier prominent onderdeel van uit zouden maken.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Na een periode van het ontdekken en gebruiken van diverse socialmedia-managementtools, was de tijd rijp voor een beter passend platform met meegroeipotentie. \u201cMet Spotler Engage hebben we een Zwitsers zakmes gevonden.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"over\">Over Wonen Zuid<\/h2>\n<ul class=\"wp-block-list\">\n<li>Woningcorporatie in Midden- en Zuid-Limburg<\/li>\n<li>Voorraad van ongeveer 14.000 woningen<\/li>\n<li>Klantenserviceteam van 16 personen (14 FTE)<\/li>\n<li>Jaarlijks 100.000 telefonische contactmomenten<\/li>\n<li>Jaarlijks zo\u2019n 10.000 contacten via Facebook<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"wensen\">De wensen van het serviceteam<\/h2>\n<p class=\"wp-block-paragraph\">Rob Stofberg stond als Manager Serviceteam aan de wieg van het nieuwe dienstverleningsconcept en is ook bij alle implementaties betrokken.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOnze focus op social media heeft allereerst te maken met het feit dat we willen zijn waar onze klanten zijn. In plaats van dat wij alleen maar bereikbaar en aanwezig zijn op het moment dat een huurder ons nodig heeft, zijn we nu altijd zichtbaar. Of in elk geval aanwezig. Op deze manier hebben we inzicht in wat er speelt in de levens en omgevingen van onze huurders. Dat helpt ons ontzettend bij het effectief en klantgericht inrichten van onze communicatie en dienstverlening. We weten wat mensen bezighoudt. Daar kunnen we op inspelen. De online media monitor van Spotler Engage is daarbij een steeds belangrijker wordend instrument dat we momenteel nog volop aan het ontdekken zijn. We monitoren bijvoorbeeld in een wijk- of regiogebied welke sentimenten er zijn. Zo nemen we eventuele problemen waar, ruim voordat ze normaliter via de traditionele kanalen bij ons komen. Ook kunnen we proactief inspelen op vragen en thema\u2019s die leven. Via deze weg leggen we de basis voor betere leefbaarheid.\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"webcare\">Webcare optimalisatie<\/h3>\n<p class=\"wp-block-paragraph\">Het dashboard van de online media monitor heeft nog veel mogelijkheden en functionaliteiten die Wonen Zuid momenteel nog aan het ontwikkelen is. Zo leren ze steeds beter te begrijpen wat er leeft in wijken, rondom projecten en andere actualiteiten.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-7acc7f089ffca044db95e77ebc40e347 wp-block-paragraph\">\u201cOnze aandacht ging allereerst uit naar het optimaliseren van onze webcare. We waren het met elkaar eens dat het onverstandig is om vast te houden aan de traditionele communicatiemiddelen, zoals telefoon en balie, als een groeiende groep huurders juist aanwezig is op andere kanalen en vanuit daar liever de verbinding zoekt.\u201d<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\n<\/blockquote>\n<p class=\"wp-block-paragraph\">\u201cWij maken momenteel gebruik van LinkedIn, Instagram, X (voorheen Twitter) en Facebook. Dit laatste kanaal is veruit het grootste. Hier komen uiteenlopende vragen op binnen. Van algemene opmerkingen tot reparatieverzoeken of klachten. Toen we social media adopteerden als onderdeel van onze strategie, begonnen we met een kleinschaligere en meer standaard webcare- en planningstool. Al snel ontdekten we dat dit systeem de hoeveelheid kanalen en de toenemende interactie eigenlijk niet aankon. Bovendien, het was een online tool die we zonder professionele Nederlandstalige ondersteuning zelf hadden ingeregeld. Support krijgen was erg lastig. Maatwerk was niet mogelijk.\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"training\">Ori\u00ebnterende training<\/h3>\n<p class=\"wp-block-paragraph\">Toch besloten Rob en zijn collega\u2019s niet rigoureus over te stappen, maar werd gekozen voor een pas op de plaats. Een klein comit\u00e9 verdiepte zich in de verschillende mogelijkheden. \u201cVia een intensieve socialmedia-training gegeven door Frank Bruijninckx, kwamen we in contact met Spotler Engage. Snel was helder wat voor onze organisatie belangrijk was en op welke manier wij onze keuzes in een slimme tool konden operationaliseren. Vervolgens zijn we aan de slag gegaan met zowel webcare als monitoring. Voor Wonen Zuid is het echt een antenne geworden en het heeft de webcare-medewerkers veel rust en overzicht gebracht. Bovendien hebben we ook nog eens optimale planning faciliteiten voor onze social media. Echt op alle vlakken een aanwinst.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"ervaring\">Ervaringen van de afdeling webcare<\/h2>\n<p class=\"wp-block-paragraph\">Brigitte Roox werkt al 17 jaar bij Wonen Zuid en is de kartrekker van social media binnen het serviceteam. Ze werkt dagelijks met Spotler Engage en heeft ook regelmatig contact met de helpdesk.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe hebben er bewust voor gekozen om zowel webcare als socialmedia-management onder te brengen bij de klantenservice. Ons team heeft een brede kennis van onze organisatie en activiteiten. We kunnen dus snel inhoudelijk reageren op vragen en reacties van buitenaf. Verschillende afdelingen kloppen bij ons aan voor het inplannen van \u2018hun\u2019 berichten. Wij houden de balans in de gaten en monitoren de reacties. Het webcareteam bestaat uit vijf personen die elk een dag per week verantwoordelijk zijn voor het beheer van de kanalen. De andere dagen werken ze in het klantenserviceteam.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Dat deze gevarieerde werkwijze mogelijk is, is mede te danken aan de keuze voor Spotler Engage, aldus Brigitte.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOmdat alle kanalen in \u00e9\u00e9n dashboard samenkomen, heb je altijd een volledig overzicht. Plus, je ziet de geschiedenis van een interactie. Dus waar een collega gister is ge\u00ebindigd, pak ik het vandaag weer op. Overdracht is niet eens nodig, want het systeem houdt alles bij.\u201d<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\n<\/blockquote>\n<h3 class=\"wp-block-heading\" id=\"afleiding\">Niet meer afgeleid<\/h3>\n<p class=\"wp-block-paragraph\">Bovenop die duidelijkheid en volledigheid, ervaren Brigitte en haar collega\u2019s ook tijdwinst. \u201cDat heeft natuurlijk alles met dat overzicht te maken. We kunnen ons volledig concentreren op de inhoud en zijn niet afgeleid door gedoe. Dat komt ook de kwaliteit van de dienstverlening aan de klant ten goede.\u201d Ook over de samenwerking met Spotler Engage is Brigitte erg te spreken.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-469a68276085282b73e10b483e7dd3a2 wp-block-paragraph\">\u201cHet uitdraaien van rapportages kan soms een uitdaging voor mij zijn. Dan vraag ik de helpdesk om raad. Ik word altijd snel en goed geholpen. Ze gebruiken daar ongetwijfeld net als wij de beste tools.\u201d<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"kerkrade\">Monitoring wijkontwikkelingsproject Kerkrade<\/h2>\n<p class=\"wp-block-paragraph\">Een mooi voorbeeldproject van Wonen Zuid waarbij monitoring van sentimenten op (social) media een belangrijk aandeel hadden, is de aankoop van twee flatgebouwen in Kerkrade. In het kader van wijkontwikkeling wordt in samenwerking met de gemeente en Heem Wonen in de komende decennia een hele wijk opgeknapt. Dit project ligt gevoelig, omdat er ook gesloopt gaat worden. Zowel huurwoningen als koopwoningen krijgen ergens in de komende twintig jaar een nieuwe bestemming. Dat heeft ingrijpende gevolgen voor huidige bewoners en dus is het zaak om op de juiste momenten zorgvuldig de juiste boodschap te communiceren en ook continu op de hoogte te zijn van de sentimenten.<\/p>\n<p class=\"wp-block-paragraph\">Rob: \u201cNadat er over dit project werd gecommuniceerd, hadden we binnen een uur rapportages opgesteld waarmee we konden monitoren wat er lokaal werd geschreven over ons bedrijf, wijkontwikkeling en sloop. Ook hadden we inzage in allerlei verwante zoekwoorden en begrippen. Alle belanghebbende partijen werden periodiek automatisch voorzien van deze rapportages.\u201d<\/p>\n<div class=\"wp-block-group has-light-green-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-vivid-green-cyan-color has-text-color has-link-color wp-elements-9f7f644eca96a0ee101d378e84c9b2f4\">Ge\u00efnspireerd geraakt door het verhaal van Wonen Zuid?<\/h3>\n<p class=\"wp-block-paragraph\">Ontdek de vele mogelijkheden van de social media toolkit van Spotler. Van media monitoring tot het proactief afhandelen van klantvragen, zoals bij Wonen Zuid. Schrijf je in voor een demo!<\/p>\n<p><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/case-studies\/69036' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'><span class='gform-field-label__text'>Type verzoek<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'><span class='gform-field-label__text'>Prefilled product<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Social Media Management' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'><span class='gform-field-label__text'>Spotler Region (CRM split)<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' 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formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_65'><span class='gform-field-label__text'>Show &#039;core products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het 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gform-field-label' for='input_87_71'><span class='gform-field-label__text'>Show description field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'><span class='gform-field-label__text'>company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'><span class='gform-field-label__text'>email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'><span class='gform-field-label__text'>phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_87_75\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_75'><span class='gform-field-label__text'>website<\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_87_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_41'><span class='gform-field-label__text'>industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'><span class='gform-field-label__text'>industry_uk<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_55'><span class='gform-field-label__text'>Select a Cloud<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Core products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' ><span class='gform-field-label__text'>Ik ben op zoek naar een specifiek product<\/span><\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>More products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' ><span class='gform-field-label__text'>Ik zou ook graag andere producten zien<\/span><\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gf_list_2col gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-columns\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Other software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>CDP &amp; On-site personalisation<\/strong><br>with Activate<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='Brand ID'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>Digital Asset Management<\/strong><br>with Brand ID<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='FeedbackPro'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Feedback &amp; Surveys<\/strong><br>with FeedbackPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='MailPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Email marketing automation<\/strong><br>with Mail+<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='SendPro'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Transactional email API<\/strong><br>with SendPro<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_87_81\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_81'><div class='gchoice gchoice_87_81_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.1' type='checkbox'  value='Activate'  id='choice_87_81_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_1' id='label_87_81_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.2' type='checkbox'  value='ActivatePro'  id='choice_87_81_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_2' id='label_87_81_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.3' type='checkbox'  value='Activate Search'  id='choice_87_81_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_3' id='label_87_81_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.4' type='checkbox'  value='Brand ID'  id='choice_87_81_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_4' id='label_87_81_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.5' type='checkbox'  value='ChatPlus'  id='choice_87_81_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_5' id='label_87_81_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.6' type='checkbox'  value='Connect'  id='choice_87_81_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_6' id='label_87_81_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.7' type='checkbox'  value='CRM'  id='choice_87_81_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_7' id='label_87_81_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.8' type='checkbox'  value='Engage'  id='choice_87_81_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_8' id='label_87_81_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.9' type='checkbox'  value='FeedbackPro'  id='choice_87_81_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_9' id='label_87_81_9' class='gform-field-label gform-field-label--type-inline'><strong>FeedbackPro<\/strong>:  Experience management platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.11' type='checkbox'  value='Lets Get Digital'  id='choice_87_81_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_11' id='label_87_81_11' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.12' type='checkbox'  value='MailPlus'  id='choice_87_81_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_12' id='label_87_81_12' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.13' type='checkbox'  value='MailPro'  id='choice_87_81_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_13' id='label_87_81_13' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.14' type='checkbox'  value='Message'  id='choice_87_81_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_14' id='label_87_81_14' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.15' type='checkbox'  value='Momice'  id='choice_87_81_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_15' id='label_87_81_15' class='gform-field-label 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