{"id":235441,"date":"2026-03-02T10:43:40","date_gmt":"2026-03-02T09:43:40","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=235441"},"modified":"2026-03-14T14:20:33","modified_gmt":"2026-03-14T13:20:33","slug":"van-data-naar-deals-met-spotler-en-leadinfo","status":"publish","type":"events","link":"https:\/\/spotler.com\/nl-nl\/agenda\/van-data-naar-deals-met-spotler-en-leadinfo","title":{"rendered":"Van data naar deals: de kracht van Spotler x Leadinfo"},"content":{"rendered":"<p><strong>Data op zichzelf levert geen omzet op. Commercieel succes ontstaat wanneer marketing en sales naar dezelfde inzichten kijken, met gedeelde definities en gezamenlijke verantwoordelijkheid. Wie inzet op relevatie, timing en gedeelde eigenaarschap, bouwt een commercieel systeem dat moeilijk te kopieren is.<\/strong><\/p>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/spotlerxleadinfo.spotler-events.com\/page\/2154048\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Meld je aan voor het webinar<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>En toch,<strong> <\/strong>in de praktijk loopt het anders. <strong>Marketing wordt afgerekend op leads, sales op deals<\/strong> en daartussenin ontstaat een grijs gebied waarin kansen blijven liggen. <\/p>\n<p>Herkenbaar? Dan is dit webinar voor jou!<\/p>\n<p>Mark (Spotler) en Kim (Leadinfo) duiken samen met jou in de vraag hoe je marketing en sales w\u00e9l op een lijn krijgt, met de integratie tussen Leadinfo en Spotler als fundament.<\/p>\n<h3 class=\"wp-block-heading\">Wat je leert<\/h3>\n<ul class=\"wp-block-list\">\n<li>Hoe je anonieme websitebezoekers omzet naar concrete saleskansen<\/li>\n<li>Hoe je marketing en sales laat werken vanuit gedeelde data en definities<\/li>\n<li>Hoe je bepaalt wanneer een lead klaar is voor opvolging en door wie<\/li>\n<li>Hoe je meer haalt uit het websiteverkeer en de campagnes die je al hebt<\/li>\n<\/ul>\n<p><strong>Het resultaat:<\/strong> marketing en sales die vanuit dezelfde data werken, met heldere rollen en gedeelde verantwoordelijkheid voor omzet.<\/p>\n<p><strong>Schrijf je in en ontdek hoe de integratie tussen Leadinfo en Spotler jouw commerci\u00eble groei versnelt.<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><\/h3>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/spotlerxleadinfo.spotler-events.com\/page\/2154048\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Meld je aan voor het webinar<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group no-pad-left no-pad-right has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center no-mar-bottom\">Sprekers<\/h2>\n<div class=\"wp-block-columns no-pad-top no-pad-bottom no-mar-bottom has-light-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hide-mobile no-pad-left no-pad-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full no-bot-margin\"><img decoding=\"async\" width=\"370\" height=\"370\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark.webp\" alt=\"\" class=\"wp-image-235486\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark.webp 370w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-mark-44x44.webp 44w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-column no-pad-left no-pad-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading no-mar-bottom\"><strong>Mark van den Berg<\/strong><\/h3>\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-2613d8d8e7df399220d00615cdc3eb01\"><strong><em>CMO @ Spotler<\/em><\/strong><\/h4>\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Mark laat je zien hoe je CRM en marketing automation intent data vertaalt naar concrete commerci\u00eble acties.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-columns no-pad-top no-pad-bottom no-mar-bottom has-light-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hide-mobile no-pad-left no-pad-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full no-bot-margin\"><img decoding=\"async\" width=\"370\" height=\"370\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim.webp\" alt=\"\" class=\"wp-image-235416\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim.webp 370w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/event-webinar-leadinfo-nl-spreker-kim-44x44.webp 44w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-column no-pad-left no-pad-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading no-mar-bottom\">Kim Hulsink<\/h3>\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-a4c5ade9eedb94e6497ce996d2e1b4d3\"><strong><em>Lead Partner Management  @ Leadinfo<\/em><\/strong><\/h4>\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Kim deelt hoe bedrijven websitebezoekers identificeren en hoe je die inzichten strategisch kunt inzetten voor salesgroei.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leer hoe je intent data, ICP-definitie en funnel-alignment inzet om marketing en sales structureel beter te laten samenwerken.<\/p>\n","protected":false},"featured_media":235425,"template":"","cat_event_type":[1425],"cat_industry":[949],"cat_topic":[1166,1656],"class_list":["post-235441","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-nl-nl","cat_industry-b2b-nl-nl","cat_topic-crm-nl-nl","cat_topic-lead-generation-nl-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/events\/235441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media\/235425"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/media?parent=235441"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_event_type?post=235441"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_industry?post=235441"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/nl-nl\/wp-json\/wp\/v2\/cat_topic?post=235441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}