{"id":241518,"date":"2026-03-31T16:57:47","date_gmt":"2026-03-31T14:57:47","guid":{"rendered":"https:\/\/spotler.com\/guides\/what-is-a-whatsapp-chatbot"},"modified":"2026-04-07T16:42:09","modified_gmt":"2026-04-07T14:42:09","slug":"wat-is-een-whatsapp-chatbot","status":"publish","type":"guides","link":"https:\/\/spotler.com\/nl-nl\/guides\/wat-is-een-whatsapp-chatbot","title":{"rendered":"Wat is een WhatsApp-chatbot? Hoe het werkt, de voordelen en use cases"},"content":{"rendered":"<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-241284 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header-768x399.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header-767x398.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header-366x190.webp 366w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-header-44x23.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-40 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-11c4e47a369ed5afa208373fa568a787\" id=\"wat-is-een-whats-app-chatbot-hoe-het-werkt-de-voordelen-en-use-cases\">Wat is een WhatsApp-chatbot? <span class=\"hide-mobile\"><br \/><\/span>Hoe het werkt, de voordelen en use cases<\/h1>\n<\/div>\n<\/div>\n<p><strong><strong>Een WhatsApp-chatbot is een geautomatiseerde conversatieoplossing waarmee bedrijven rechtstreeks met klanten kunnen communiceren via het WhatsApp-berichtenplatform. In plaats van uitsluitend op menselijke medewerkers te vertrouwen, kunnen chatbots direct op vragen reageren, gebruikers door het proces begeleiden en realtime ondersteuning bieden binnen een vertrouwde berichtenomgeving.<\/strong><\/strong><\/p>\n<p>Nu berichtenapps voor veel consumenten belangrijke communicatiekanalen zijn geworden, is WhatsApp uitgegroeid tot een van de belangrijkste platforms voor interactie met klanten. Bedrijven maken steeds vaker gebruik van WhatsApp-chatbots om repetitieve vragen en gesprekken te automatiseren, reactietijden te verbeteren en hun klantcommunicatie op te schalen.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-green-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"definitie-whats-app-chatbot\">Definitie: WhatsApp-chatbot<\/h2>\n<p>Een WhatsApp-chatbot is een geautomatiseerd systeem dat via het WhatsApp-berichtenplatform met gebruikers communiceert. Bedrijven gebruiken WhatsApp-chatbots om vragen te beantwoorden, de klantenservice te automatiseren, leads te verzamelen en gebruikers te begeleiden bij processen zoals het maken van afspraken of het volgen van bestellingen.<\/p>\n<p>De meeste WhatsApp-chatbots werken via <a href=\"https:\/\/business.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp for Business<\/a>, waarmee organisaties gesprekken kunnen automatiseren en berichten kunnen integreren met CRM-systemen, marketing automation tools en klantenserviceplatforms. Omdat WhatsApp wereldwijd een van de meest gebruikte berichtenapps is, stellen chatbots via dit platform bedrijven in staat om snelle en schaalbare klantcommunicatie te bieden.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"belangrijke-feiten-over-whats-app-chatbots\">Belangrijke feiten over WhatsApp-chatbots<\/h2>\n<ul class=\"wp-block-list\">\n<li>Een WhatsApp-chatbot is software die automatisch reageert op berichten op WhatsApp.<\/li>\n<li>Bedrijven gebruiken chatbots om klantenservice, het genereren van leads en meldingen\/notificaties te automatiseren.<\/li>\n<li>WhatsApp-chatbots werken via WhatsApp for Business, maar maken vaak gebruik van een applicatie die het eenvoudiger maakt om WhatsApp als kanaal te beheren (naast andere communicatiekanalen). Denk aan <a href=\"https:\/\/spotler.com\/nl-nl\/message\">Spotler Message<\/a>.<\/li>\n<li>Chatbots kunnen gebruikmaken van vooraf gedefinieerde gespreksstromen, AI of een hybride aanpak.<\/li>\n<li>Veel organisaties combineren chatbots met menselijke medewerkers voor complexe gesprekken.<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"image-block_224c008bce777b9ef3aed9ca4c819b98\" class=\"wp-block-image-lightbox no-mar-bottom borderradius20\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-big.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Voorbeeld van een gesprek die op WhatsApp door een bot beantwoord wordt&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"378\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small-300x147.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small-768x377.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small-767x377.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small-387x190.webp 387w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-chatexample-small-44x22.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>                    <\/div>\n<\/p><\/div>\n<p class=\"has-text-align-center\"><em>Voorbeeld van een gesprek die op WhatsApp door een bot beantwoord wordt<\/em><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"hoe-een-whats-app-chatbot-werkt\">Hoe een WhatsApp-chatbot werkt<\/h2>\n<p>Een WhatsApp-chatbot verwerkt inkomende berichten en reageert automatisch op basis van vooraf gedefinieerde regels of kunstmatige intelligentie (AI \u2013 artificial intelligence).<\/p>\n<p>De meeste implementaties zijn gebaseerd op drie belangrijke onderdelen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Geautomatiseerde conversation flows<\/h3>\n<p>Conversation flows leiden gebruikers door vooraf gedefinieerde opties. Een chatbot kan bijvoorbeeld keuzes voorleggen zoals:<\/p>\n<ul class=\"wp-block-list\">\n<li>Een bestelling volgen<\/li>\n<li>Contact opnemen met de klantenservice<\/li>\n<li>Productinformatie bekijken<\/li>\n<li>Een afspraak maken<\/li>\n<\/ul>\n<p>Dankzij deze gestructureerde workflows kunnen bedrijven veelvoorkomende verzoeken snel afhandelen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Begrip van de context<\/h3>\n<p>Geavanceerdere chatbots maken gebruik van kunstmatige intelligentie (AI) om berichten in op een natuurlijke manier de context van de taal te begrijpen. Hierdoor kunnen gebruikers vrijuit vragen typen in plaats van vooraf gedefinieerde menuopties te selecteren.<\/p>\n<p>Door AI aangestuurde chatbots kunnen de intentie van de gebruiker herkennen en reageren met relevante informatie, waarbij ze gebruikmaken van een gekoppelde kennisbank om nauwkeurige, actuele antwoorden op te halen die zijn afgestemd op de vraag van de gebruiker.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Handover naar een medewerker<\/h3>\n<p>Wanneer een verzoek te complex wordt voor een door AI gegenereerd antwoord, kan de chatbot het gesprek doorgeven aan een medewerker. Zo krijgen klanten altijd <a href=\"https:\/\/spotler.com\/nl-nl\/guides\/whatsapp-proactive-messaging#customerservice\">persoonlijke ondersteuning<\/a> wanneer dat nodig is.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker.webp\" alt=\"\" class=\"wp-image-241300\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"verschillende-types-whats-app-chatbots\">Verschillende types WhatsApp-chatbots<\/h2>\n<p>Bedrijven kunnen verschillende soorten chatbots gebruiken, afhankelijk van hun behoeften op het gebied van automatisering.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Rule-based chatbots<\/h3>\n<p>Rule-based chatbots (in het Nederlands ook wel op regels gebaseerde chatbots) volgen vooraf gedefinieerde conversation flows (gespreksstromen). Ze reageren op specifieke triggers of (knop)keuzes die worden aangeboden tijdens het gesprek. Ze leiden gebruikers als het ware door gestructureerde workflows.<\/p>\n<p>Deze chatbots worden vaak gebruikt voor veelgestelde vragen, het plannen van afspraken en eenvoudige klantsupport.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">AI-aangedreven chatbots<\/h3>\n<p>AI-chatbots maken gebruik van contextuele herkenning van natuurlijk taalgebruik en machine learning om berichten van gebruikers te interpreteren. Ze kunnen verschillende manieren van vragen stellen begrijpen en bieden flexibelere antwoorden.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Hybride chatbots<\/h3>\n<p>Veel bedrijven combineren automatisering met menselijke ondersteuning. In dit model behandelt de chatbot routinematige vragen, terwijl klantenservicemedewerkers de meer complexe interacties overnemen.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"veelvoorkomende-toepassingen-van-whats-app-chatbots\">Veelvoorkomende toepassingen van WhatsApp-chatbots<\/h2>\n<p>WhatsApp-chatbots worden in tal van sectoren en in tal van bedrijfsprocessen ingezet.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Klantenservice<\/h3>\n<p>Bedrijven gebruiken chatbots voor <a href=\"https:\/\/spotler.com\/nl-nl\/publieke-sector\/webcare\">webcare<\/a> om veelgestelde vragen te beantwoorden, updates over bestellingen te verstrekken en klanten te begeleiden bij het oplossen van problemen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Leadgeneratie<\/h3>\n<p>Chatbots kunnen contactgegevens verzamelen, potenti\u00eble klanten screenen en gebruikers helpen het juiste product of de juiste dienst te vinden. Vooral in de <a href=\"https:\/\/spotler.com\/nl-nl\/blog\/whatsapp-in-modern-ecommerce\">e-commerce<\/a> worden chatbots steeds vaker ingezet als verkoopassistenten.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Afspraken plannen<\/h3>\n<p>Dienstverleners gebruiken WhatsApp-chatbots vaak om afspraken te boeken, reserveringen te bevestigen en herinneringen te sturen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Ordertracking en meldingen<\/h3>\n<p>Klanten kunnen verzendupdates, leveringsbevestigingen en accountmeldingen ontvangen via geautomatiseerde WhatsApp-berichten.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Conversational marketing<\/h3>\n<p>Bedrijven kunnen gebruikers \u2018engagen\u2019 door middel van de inzet van <a href=\"https:\/\/spotler.com\/nl-nl\/commerce\/whatsapp-sms-socials\">conversational bots<\/a> gepersonaliseerde berichten, productaanbevelingen en interactieve campagnes te bieden binnen de WhatsApp-gesprekken die zij aangaan met (potenti\u00eble) klanten of leden.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2.webp\" alt=\"\" class=\"wp-image-241310\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"voordelen-van-het-gebruik-van-een-whats-app-chatbot\">Voordelen van het gebruik van een WhatsApp-chatbot<\/h2>\n<p>Bedrijven maken om verschillende praktische redenen gebruik van WhatsApp-chatbots.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">24\/7 klantenondersteuning<\/h3>\n<p>Een chatbot kan op elk moment van de dag direct reageren, waardoor bedrijven klanten ook buiten de normale kantooruren kunnen helpen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Snellere reactietijden<\/h3>\n<p>Dankzij automatisering krijgen klanten direct antwoord op veelgestelde vragen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Schaalbaarheid<\/h3>\n<p>E\u00e9n enkele chatbot kan duizenden gesprekken tegelijkertijd afhandelen.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Minder werkdruk voor klantenserviceteams<\/h3>\n<p>Door repetitieve taken te automatiseren, kunnen klantenserviceteams zich richten op complexe of hoogwaardige interacties.<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Hogere engagement<\/h3>\n<p>Berichtenplatforms behalen vaak een hogere engagement score dan traditionele communicatiekanalen zoals e-mail of webformulieren (service tickets), omdat ondanks de automatisering toch veel persoonlijker aanvoelen.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"whats-app-chatbots-statistieken\">WhatsApp-chatbots statistieken<\/h2>\n<p>Berichtenplatforms zijn uitgegroeid tot een van de belangrijkste communicatiekanalen voor bedrijven met hun klanten en andersom.<\/p>\n<p>Verschillende statistieken illustreren het toenemende belang van o.a. WhatsApp en het automatiseren van chatbots.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/techcrunch.com\/2025\/05\/01\/whatsapp-now-has-more-than-3-billion-users\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/techcrunch.com\/2025\/05\/01\/whatsapp-now-has-more-than-3-billion-users\/\" rel=\"noreferrer noopener\">WhatsApp heeft wereldwijd 3 miljard gebruikers<\/a> en is daarmee een van de grootste berichtenplatforms ter wereld.<\/li>\n<li>Berichtenapps behalen vaak <strong>hogere engagement scores dan traditionele kanalen zoals e-mail<\/strong>.<\/li>\n<li>Veel klanten geven er de voorkeur aan om via een \u2018appje\u2019 of chatgesprek contact op te nemen met bedrijven in plaats van via telefoongesprekken of contactformulieren.<\/li>\n<li>Met chatbots kunnen organisaties <strong>grote hoeveelheden gesprekken tegelijkertijd<\/strong> aangaan, beheren en afronden, waardoor de reactiesnelheid en schaalbaarheid worden verbeterd.<\/li>\n<\/ul>\n<p>Vanwege deze trends zijn WhatsApp-chatbots een essentieel onderdeel geworden van moderne strategie\u00ebn voor conversatiegerichte klantbetrokkenheid.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3.webp\" alt=\"\" class=\"wp-image-241486\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/guide-whatsappchatbot-breaker3-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"whats-app-chatbots-en-automatisering-van-conversaties\">WhatsApp-chatbots en automatisering van conversaties<\/h2>\n<p>Voor veel organisaties maken WhatsApp-chatbots deel uit van een bredere strategie voor conversatieautomatisering.<\/p>\n<p>In plaats van berichtenverkeer als een op zichzelf staand kanaal te beschouwen, integreren bedrijven WhatsApp met CRM-systemen, marketing automation en <a href=\"https:\/\/spotler.com\/nl-nl\/commerce\/customer-data-platform\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/nl-nl\/commerce\/customer-data-platform\">customer data platformen<\/a> en tools voor <a href=\"https:\/\/spotler.com\/nl-nl\/engage\">customer service<\/a>.<\/p>\n<p>Bijvoorbeeld:<\/p>\n<ul class=\"wp-block-list\">\n<li>Een chatbot verzamelt klantgegevens en kan gebruikers automatisch herkennen aan de hand van hun telefoonnummer, waardoor gepersonaliseerde interacties en vooraf ingevulde gegevens mogelijk zijn zonder dat er menselijke tussenkomst nodig is<\/li>\n<li>Het gesprek wordt aangevuld met CRM-gegevens<\/li>\n<li>Een supportmedewerker neemt vanuit CRM het gesprek over wanneer dat nodig is<\/li>\n<\/ul>\n<p>Met deze aanpak kunnen bedrijven automatisering combineren met gepersonaliseerde klantinteracties, zoals <a href=\"https:\/\/spotler.com\/nl-nl\/klantcases\/koninklijke-oosterberg\">Koninklijke Oosterberg<\/a> dat doet door de integratie van WhatsApp in Microsoft Dynamics 365.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"veelgestelde-vragen-over-whats-app-chatbots\">Veelgestelde vragen over WhatsApp-chatbots<\/h2>\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1774854467994\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Waar wordt een WhatsApp-chatbot voor gebruikt?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Een WhatsApp-chatbot wordt gebruikt om gesprekken met klanten via het WhatsApp-berichtenplatform te automatiseren. Bedrijven zetten chatbots vaak in om vragen te beantwoorden, ondersteuning te bieden, updates te versturen, leads te screenen en gebruikers te begeleiden bij processen zoals het maken van afspraken of het volgen van bestellingen.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1774854521280\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Hoe werkt een WhatsApp-chatbot?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Een WhatsApp-chatbot verwerkt inkomende berichten en reageert automatisch aan de hand van vooraf gedefinieerde conversation flows (gespreksstromen), AI (artificial intelligence \/ kunstmatige intelligentie) of een combinatie van beide. Indien nodig kan de chatbot het gesprek doorverbinden naar een \u2018echte\u2019 medewerker.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1774854526294\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Zijn WhatsApp-chatbots toegestaan?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Ja. Bedrijven kunnen chatbots op WhatsApp gebruiken via WhatsApp for Business (evt. ge\u00efntegreerd in een platform zoals <a href=\"https:\/\/spotler.com\/nl-nl\/message\">Spotler Message<\/a>), dat offici\u00eble toegang biedt tot automatisering van berichtenverkeer en integraties met bedrijfssystemen.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1774854534614\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Wat is het verschil tussen WhatsApp automation en een WhatsApp-chatbot?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Met WhatsApp automation wordt elk geautomatiseerd berichtenproces bedoeld, zoals het versturen van meldingen of geplande 1-op-n berichten (ook wel WhatsApp nieuwsbrieven). Een WhatsApp-chatbot is een specifieke vorm van automatisering waarmee interactieve gesprekken met gebruikers mogelijk zijn.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1774854542047\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Gebruiken WhatsApp-chatbots AI?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Sommige WhatsApp-chatbots maken gebruik van AI en contextuele verwerking van natuurlijk taalgebruik om berichten van klanten te begrijpen. Andere chatbots werken op basis van vooraf vastgestelde conversation flows (gespreksstromen).<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1774854579926\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Kunnen WhatsApp-chatbots leads genereren?<\/h3>\n<div class=\"rank-math-answer \">\n<p>Ja. Veel (Commerce) bedrijven gebruiken WhatsApp-chatbots om contactgegevens te verzamelen, potenti\u00eble klanten te screenen en hen naar producten of diensten te leiden die voor hen relevant zijn.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"whats-app-chatbots-met-spotler-message\">WhatsApp-chatbots met Spotler Message<\/h2>\n<p>Met Spotler Message kunnen organisaties WhatsApp-gesprekken beheren, reacties, vragen en campagnes automatiseren en chatbot-workflows opzetten binnen \u00e9\u00e9n en hetzelfde berichtenplatform.<\/p>\n<p>Met <a href=\"https:\/\/spotler.com\/nl-nl\/message\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/nl-nl\/message\">Spotler Message<\/a> en de <a href=\"https:\/\/spotler.com\/nl-nl\/marketing\/whatsapp\">WhatsApp-integratie<\/a> kunnen bedrijven:<\/p>\n<ul class=\"wp-block-list\">\n<li>1-op-1 WhatsApp-gesprekken beheren, inclusief automatische afhandeling van aan- en afmeldingen.<\/li>\n<li>WhatsApp-nieuwsbrieven versturen<\/li>\n<li>Klantenservice en klantinteracties automatiseren<\/li>\n<li>Chatbot-workflows bouwen<\/li>\n<li>Berichtenverkeer integreren met klantgegevens in een CRM<\/li>\n<\/ul>\n<p>Hierdoor kunnen teams automations combineren met persoonlijke gesprekken en tegelijkertijd hun bericht- en communicatiestrategie opschalen.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-green-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-8e8abeccf5d2f984608104750f6b72ca\">Overweeg je om zelf een WhatsApp-chatbot op te zetten?<\/h3>\n<p>Na het lezen van dit artikel kunnen we ons voorstellen dat je zelf wil nagaan of en hoe een WhatsApp-chatbot voor jouw organisatie kan werken. Zou het voor jou voordelen kunnen zijn? Hoeveel moeite kost het je om dit voor jou te laten werken? En hoe werkt het precies als je een WhatsApp for Business-account koppelt aan Spotler Message?<\/p>\n<p id=\"demo\"><strong>Vele vragen die je mogelijk nog hebt, dus een online demo lijkt ons een goed idee.<\/strong><br \/>Onze experts staan klaar om je te laten zien wat er mogelijk is. Vul het formulier in en we nemen contact met je op:<\/p>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/guides\/241518' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type verzoek<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='WhatsApp' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to 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products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div 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aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >Ik ben op zoek naar een specifiek product<\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >Ik zou ook graag andere producten zien<\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='ChatPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='Connect'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integreer je bedrijfssoftware<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='CRM'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Beheer je B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.7' type='checkbox'  value='Engage'  id='choice_87_7_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_7' id='label_87_7_7' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Zicht op je reputatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.8' type='checkbox'  value='LGD'  id='choice_87_7_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_8' id='label_87_7_8' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Platform voor evenementen<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.9' type='checkbox'  value='MailPlus'  id='choice_87_7_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_9' id='label_87_7_9' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: E-mail marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.11' type='checkbox'  value='MailPro'  id='choice_87_7_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_11' id='label_87_7_11' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand e-mail marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.12' type='checkbox'  value='Message'  id='choice_87_7_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_12' id='label_87_7_12' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-op-1 communicatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.13' type='checkbox'  value='Momice'  id='choice_87_7_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_13' id='label_87_7_13' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.14' type='checkbox'  value='SendPro'  id='choice_87_7_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_14' id='label_87_7_14' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactionele e-mailaflevering<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.15' type='checkbox'  value='Predict'  id='choice_87_7_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_15' id='label_87_7_15' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'>Comment<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je vooraf wilt vragen?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'>Description<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='Wat is je vraag?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_47'>{referer}<\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_87_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='organic' \/><\/div><\/div><div id=\"field_87_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_87_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_87_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_49\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_49' id='input_87_49' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_72\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_72' id='input_87_72' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_48\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_48'>CAPTCHA<\/label><div id='input_87_48' class='ginput_container ginput_recaptcha' data-sitekey='6Lf8iO8pAAAAAKaKL34rZUDdmxJKxIGnZAXQpK8l'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/div><div id=\"field_87_73\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield.below-submit gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div style=\"margin-top: 20px; background-color: #ffffff; padding: 10px 15px; border-width:2px; border-radius: 5px; border-color: #ccdde3;\">\nRead our <a href=\"https:\/\/spotler.com\/nl-nl\/privacy-statement\">privacy<\/a> and <a href=\"https:\/\/spotler.com\/nl-nl\/cookies\">cookie policy<\/a> to see how we will process the data you provide.<\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button id=\"gform_submit_button_87\" type=\"submit\" class=\"gform_button button btn blue-btn gform_button\" onclick=\"gform.submission.handleButtonClick(this);\"><span>Verzend je aanvraag<\/span><\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_87' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_87' id='gform_theme_87' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_87' id='gform_style_settings_87' value='[]' \/>\n            <input type='hidden' class='gform_hidden' 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