{"id":263016,"date":"2024-08-28T15:06:00","date_gmt":"2024-08-28T13:06:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=guides&#038;p=263016"},"modified":"2026-10-16T15:23:08","modified_gmt":"2026-10-16T13:23:08","slug":"xla-experience-management-strategie","status":"publish","type":"guides","link":"https:\/\/spotler.com\/nl-nl\/guides\/xla-experience-management-strategie","title":{"rendered":"XLA\u2019s aanbieden? Zorg voor een goede Experience Management-strategie"},"content":{"rendered":"<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-263020 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-766x398-1.webp 766w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-270x140.webp 270w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-192x100.webp 192w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-125x65.webp 125w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/xla_header-42x22.webp 42w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-60 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-1\" id=\"xlas-aanbieden-zorg-voor-een-goede-experience-management-strategie\">XLA\u2019s aanbieden? Zorg voor een goede Experience Management-strategie<\/h1>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Vrijwel geen dienst en product is tegenwoordig nog uniek. Waar je nog w\u00e9l het verschil mee kunt maken? Met het bieden van een uitmuntende klantbeleving. Geen wonder dus dat de XLA (eXperience Level Agreement) de afgelopen jaren flink aan populariteit heeft gewonnen. Meer en meer bedrijven durven het aan om beloftes over klantbeleving te doen aan hun klanten. Toch blijven XLA\u2019s nog te vaak woorden op papier. Tijd om actief aan de slag te gaan met het meten en verbeteren van de klantbeleving, zodat je hier echt het verschil in kunt maken. Daarvoor kun je niet zonder een goed ingerichte Experience Management-strategie. In deze guide vertellen we je daar alles over.<\/strong><\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"na-het-lezen-van-deze-whitepaper-weet-je\" class=\"wp-block-heading\">Na het lezen van deze guide weet je:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Hoe je een SLA en XLA moet combineren<\/li>\n<li>Wat de 3 uitgangspunten van een XLA zijn<\/li>\n<li>Hoe je een Experience Management-strategie integreert binnen je IT-organisatie<\/li>\n<li>De verschillende generaties op de werkvloer en hoe je hierop inspeelt<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\"><em>*XLA is een overeenkomst gericht op de IT-sector. Deze overeenkomst is bedacht en ontworpen door <a href=\"https:\/\/giarte.com\/about-giarte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giarte<\/a>. Giarte is een onderzoeks- en adviesbureau voor klantbeleving in IT.<\/em><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"first-things-first-wat-is-een-xla-eigenlijk\" class=\"wp-block-heading\">First things first: wat is een XLA eigenlijk?<\/h2>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><em><strong>SLA\u2019s<\/strong> (Service Level Agreements) meten het proces of het voltooien van een doelstelling.<\/em><\/p>\n<p class=\"wp-block-paragraph\"><em><strong>XLA\u2019s<\/strong> (eXperience Level Agreements) meten het resultaat en de waarde van de aangeboden service.<\/em><\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">Je bent waarschijnlijk al wel bekend met de SLA (Service Level Agreement). Een SLA is een contract tussen jou als leverancier en je klant, waarin je afspraken over je dienstverlening vastlegt. Ook de prestatie-eisen voor je dienstverlening zijn onderdeel van de SLA. Denk hierbij aan wanneer je beschikbaar moet zijn, hoe snel je moet reageren en hoe snel een probleem moet zijn opgelost.<\/p>\n<p class=\"wp-block-paragraph\">Een XLA (eXperience Level Agreement) gaat een stap verder. Het is een overeenkomst waarin je afspraken maakt met je klanten over hun klantbeleving. Waar het in de SLA gaat over de maximale reactietijd, gaat het in de XLA over hoe de klant die reactie ervaart.<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"de-voorbeelden-van-afspraken-in-een-sla\" class=\"wp-block-heading\">De voorbeelden van afspraken in een SLA:<\/h3>\n<ul class=\"wp-block-list\">\n<li>De applicatie heeft een uptime van 99,9% tijdens kantooruren.<\/li>\n<li>Een storing moet binnen 2 uur opgelost zijn.<\/li>\n<li>De telefoon wordt binnen 30 seconden opgenomen.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"de-voorbeelden-van-afspraken-in-een-xla\" class=\"wp-block-heading\">De voorbeelden van afspraken in een XLA:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Als er downtime is, dan moet de klant merken dat er hard gewerkt wordt om dit op te lossen.<\/li>\n<li>De melder van een storing moet zich gehoord voelen.<\/li>\n<li>Het contact met de serviceafdeling moet menselijk aanvoelen.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"een-xla-is-geen-vervanging-van-maar-een-aanvulling-op-de-sla\" class=\"wp-block-heading\">Een XLA is geen vervanging van, maar een aanvulling op de SLA<\/h2>\n<p class=\"wp-block-paragraph\">De SLA en de XLA kunnen heel goed naast elkaar bestaan. Sterker nog: de XLA versterkt de SLA.<\/p>\n<p class=\"wp-block-paragraph\">Het gevaar van de SLA is dat er soms een watermeloen-effect ontstaat. Als dat gebeurt, lijkt alles aan de oppervlakte (de schil) op groen te staan. Er wordt aan alle afspraken in de SLA voldaan en aan de KPI\u2019s valt niets negatiefs af te lezen. Maar aan de binnenkant is het ondertussen vuurrood: de klant is heel erg ontevreden.<\/p>\n<p class=\"wp-block-paragraph\">Doordat je bij een SLA puur naar cijfertjes kijkt, vergeet je soms waar het echt om gaat. Hoe voelt de klant zich? Hoe verloopt de samenwerking in de praktijk? Met een XLA breng je die menselijkheid weer terug.<\/p>\n<p class=\"wp-block-paragraph\">Ondertussen heeft de SLA ook zeker zijn waarde. Die is lekker praktisch en concreet en zorgt ervoor dat iedereen weet waar hij aan toe is.<\/p>\n<figure class=\"wp-block-image size-full is-resized borderradius20 border2px-blue\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/crm_vs_cdp_header.webp\" alt=\"\" class=\"wp-image-260643\" style=\"width:840px;height:auto\"\/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"je-kunt-geen-xlas-aanbieden-zonder-goede-experience-management-strategie\" class=\"wp-block-heading\">Je kunt geen XLA\u2019s aanbieden zonder goede Experience Management-strategie<\/h2>\n<p class=\"wp-block-paragraph\">Het aanbieden van een XLA is geen kleinigheid. Het betekent dat je beloftes doet aan je klanten en dat je die beloftes moet gaan waarmaken.<\/p>\n<p class=\"wp-block-paragraph\">Vanaf het moment dat je XLA\u2019s introduceert, kun je de beleving van je klanten niet meer aan het toeval overlaten. Je zult een Experience Management-strategie moeten inrichten en de klantbeleving actief moeten gaan managen. Vergis je niet: dat is geen makkelijke taak.<\/p>\n<p class=\"wp-block-paragraph\">De hele organisatie heeft uiteindelijk direct of indirect invloed op de beleving van je klanten. Van IT tot marketing en van klantenservice tot productontwikkeling. Onder klantbeleving vallen onder andere deze sub-belevingen:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Product experience:<\/strong> Hoe klanten het gebruik van je product of dienst ervaren. Lost het de problemen van de klant op zoals beloofd?<\/li>\n<li><strong>User experience:<\/strong> Hoe klanten de interacties met je digitale oplossingen (zoals websites en apps) ervaren. Werkt alles intu\u00eftief?<\/li>\n<li><strong>Brand experience:<\/strong> Hoe klanten je merk waarnemen en ervaren. Wat voor gevoel krijgen ze als ze aan je merk denken?<\/li>\n<li><strong>Service experience:<\/strong> Hoe klanten de service die ze van je ontvangen ervaren. Voelen ze zich gehoord, begrepen en geholpen?<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized borderradius20 border2px-blue\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker.webp\" alt=\"\" class=\"wp-image-259423\" style=\"width:840px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/09\/checking-watch-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">Dit betekent dat \u00e1lle medewerkers klantgericht moeten gaan denken. Achter elke beslissing en handeling moet deze vraag zitten: \u2018Hoe draag ik hiermee bij aan een betere ervaring voor de klant?\u2019 Het gaat niet langer om het afwerken van taken, maar om het leveren van waarde.<\/p>\n<p class=\"wp-block-paragraph\">Oftewel: succesvol Experience Management vraagt om een totale cultuurverandering.<\/p>\n<div id=\"image-block_403b7c4647a6891021b86525b1354479\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>&#8220;Ik ben ervan overtuigd dat als je het qua XLA goed doet bij je klanten, de SLA vanzelf minder belangrijk wordt.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Wilbert van Beek<\/span><br \/>\n                                                                            <span class=\"function\"> &#8211; Algemeen directeur bij Ictivity<\/span>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"niet-elke-organisatie-is-klaar-om-xlas-aan-te-bieden\" class=\"wp-block-heading\">Niet elke organisatie is klaar om XLA\u2019s aan te bieden<\/h3>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">1. Productgericht<\/h4>\n<p class=\"wp-block-paragraph\">Productgerichte organisaties zijn vooral gericht op de diensten en producten die ze leveren. Kunnen we onze klanten een kwalitatief product bieden, binnen de afgesproken tijd? De focus moet in deze fase vooral naar het straktrekken van de operatie. In deze fase bieden veel organisaties SLA\u2019s aan, maar het is nog te vroeg om bindende afspraken te maken over klantbeleving. Dat wil natuurlijk niet zeggen dat je niet alvast kunt beginnen met het meten en optimaliseren van de klantbeleving. Daarmee help je jouw organisatie naar de volgende fase van volwassenheid.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">2. Servicegericht<\/h4>\n<p class=\"wp-block-paragraph\">In de volgende fase verschuift de focus naar service. Hoe kunnen we onze klanten zo goed mogelijk ondersteunen? De meeste organisaties bieden in deze fase een SLA aan. Nu de operatie minder aandacht van je vraagt, heb je de resources om een bepaald niveau van service te garanderen. Veel organisaties zetten in deze fase ook de eerste stappen richting het optimaliseren van de klantbeleving. Bijvoorbeeld door een jaarlijks klanttevredenheidsonderzoek te introduceren. Voor het aanbieden van XLA\u2019s is dat echter nog niet voldoende.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">3. Experience-gericht<\/h4>\n<p class=\"wp-block-paragraph\">Uiteindelijk kom je als organisatie in de laatste fase terecht. De serviceprocessen staan en je kunt makkelijk aan de afspraken in je SLA\u2019s voldoen. Nu heb je ruimte om je te richten op de klantbeleving. Hoe ziet de reis van de klant eruit? En hoe kunnen we hun beleving tijdens elke interactie met ons zo positief mogelijk maken? De klantbeleving wordt doorlopend gemeten en de hele organisatie draagt haar steentje bij om deze te verbeteren. In deze fase kun je XLA\u2019s gaan aanbieden.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"zo-integreer-je-xlas-en-experience-management-in-je-organisatie\" class=\"wp-block-heading\">Zo integreer je XLA\u2019s en Experience Management in je organisatie<\/h2>\n<p class=\"wp-block-paragraph\">Is je organisatie volwassen genoeg en ben je klaar om met XLA\u2019s en Experience Management aan de slag te gaan? Zo integreer je het stap voor stap in je organisatie:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"1-bepaal-je-doelen\" class=\"wp-block-heading\">1. Bepaal je doelen<\/h3>\n<p class=\"wp-block-paragraph\">Wat willen jullie uiteindelijk bereiken met zijn allen? Wat moet deze focus op klantbeleving uiteindelijk opleveren? Betrek hier vooral ook je klanten bij. Wat vinden zij belangrijk?<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"2-bepaal-je-experience-ambities\" class=\"wp-block-heading\">2. Bepaal je experience-ambities<\/h3>\n<p class=\"wp-block-paragraph\">Waar moet de klantbeleving aan voldoen om die doelen te kunnen behalen? Hoe moeten de interacties van klanten met jullie bedrijf eruit zien en aanvoelen? Maak het zo concreet mogelijk.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"3-bepaal-kpis\" class=\"wp-block-heading\">3. Bepaal KPI\u2019s<\/h3>\n<p class=\"wp-block-paragraph\">Waaraan ga je straks afleiden of je op de goede weg zit of juist niet? Stel hiervoor KPI\u2019s (Key Performance Indicators) op.<\/p>\n<p class=\"wp-block-paragraph\">De meest gebruikte KPI\u2019s om de klantervaring mee te monitoren zijn de volgende vier:<\/p>\n<ul class=\"wp-block-list\">\n<li>Customer Satisfaction Score (Hoe tevreden ben je over [X]?)<\/li>\n<li>Net Promoter Score (Zou je ons aanbevelen?)<\/li>\n<li>Customer Effort Score (Hoe makkelijk vond je het om [X]?)<\/li>\n<li>First Contact Resolution (Is je probleem in \u00e9\u00e9n keer opgelost?)<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Op basis van je specifieke doelen en ambities kun je hier natuurlijk nog specifiekere KPI\u2019s aan toevoegen.<\/p>\n<figure class=\"wp-block-image size-full is-resized borderradius20 border2px-blue\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"414\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_cover.webp\" alt=\"\" class=\"wp-image-262968\" style=\"width:840px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_cover.webp 736w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_cover-300x169.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_cover-338x190.webp 338w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_cover-44x25.webp 44w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"4-richt-een-feedbackproces-in\" class=\"wp-block-heading\">4. Richt een feedbackproces in<\/h3>\n<p class=\"wp-block-paragraph\">Zorg ervoor dat je jouw KPI\u2019s ook daadwerkelijk kunt meten. Het inrichten van een goed feedbackproces vormt daarvoor de basis. Zorg ervoor dat je continu geautomatiseerd en gestructureerd feedback verzamelt. Een jaarlijkse NPS-meting is niet voldoende. Je moet op elk moment weten wat gebruikers ervaren om snel te kunnen bijsturen. Analyseer de klantreis en identificeer de meest waardevolle momenten om te meten. Begin met directe contactmomenten zoals telefoon- en chatgesprekken, omdat deze een grote invloed hebben op tevredenheid. Vervolgens kun je de interacties met je digitale kanalen gaan meten (bijvoorbeeld met je website, app of service-e-mails).<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"5-analyseer-de-data-en-doe-inzichten-op\" class=\"wp-block-heading\">5. Analyseer de data en doe inzichten op<\/h3>\n<p class=\"wp-block-paragraph\">Zodra je voldoende feedback hebt verzameld is het tijd om hier analyses op los te laten. Onderzoek op welke punten je nog niet voldoende scoort en doe vervolgens een deep dive. Was er een bepaalde periode waarin het slechter ging? Is een bepaalde klantgroep minder tevreden? Wat geven klanten als reden voor deze slechte score? Met deze inzichten kun je straks gericht aan de slag met verbeteracties.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"6-zet-je-inzichten-om-in-acties\" class=\"wp-block-heading\">6. Zet je inzichten om in acties<\/h3>\n<p class=\"wp-block-paragraph\">Feedback wordt pas waardevol als je er iets mee doet. Wat ga je doen om je scores te verbeteren? Maak hiervoor een roadmap, op basis van prioriteit. Pak eerst de quick wins op. Dit zijn acties die weinig moeite kosten, maar die wel een grote impact hebben op de klanttevredenheid. Ga daarna aan de slag met acties die een grote impact hebben, maar iets meer moeite kosten. Vergeet deze roadmap niet regelmatig te updaten, want doordat je continu feedback verzamelt, kom je ook continu tot nieuwe inzichten.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"7-betrek-je-medewerkers\" class=\"wp-block-heading\">7. Betrek je medewerkers!<\/h3>\n<p class=\"wp-block-paragraph\">Je hebt de hele organisatie nodig om klanten een uitmuntende beleving te kunnen bieden. Zorg er dus voor dat je jouw medewerkers betrekt. Deel de resultaten van klanttevredenheidsonderzoeken en geef medewerkers toegang tot de feedback die hen aangaat. Stuur iedereen bijvoorbeeld wekelijks een geautomatiseerde rapportage of maak gebruik van narrowcasting. Zo cre\u00eber je een self-learning cultuur en houd je medewerkers betrokken en gemotiveerd.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"8-update-je-doelen-ambities-en-kpis-regelmatig\" class=\"wp-block-heading\">8. Update je doelen, ambities en KPI\u2019s regelmatig<\/h3>\n<p class=\"wp-block-paragraph\">De XLA hoort niet statisch te zijn. Als de behoeften van je klanten veranderen, dan wil je daarin meebewegen. Review en update je doelen, ambities en KPI\u2019s dus regelmatig. Een goed feedbackproces is cruciaal om die veranderende behoeften op tijd op te merken.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"belangrijk-aandachtspunt-verschillende-generaties-hebben-verschillende-behoeften\" class=\"wp-block-heading\">Belangrijk aandachtspunt: verschillende generaties hebben verschillende behoeften<\/h2>\n<p class=\"wp-block-paragraph\">Bij jouw klanten werken waarschijnlijk mensen uit verschillende generaties. Dat maakt Experience Management een stuk ingewikkelder. Al deze generaties hebben namelijk hun eigen unieke voorkeuren, verwachtingen en behoeften.<\/p>\n<p class=\"wp-block-paragraph\">In je Experience Management-strategie is het belangrijk om rekening te houden met deze diversiteit. Wat werkt voor een oudere generatie kan totaal niet werken voor de jongere generaties. Babyboomers geven bijvoorbeeld vaak de voorkeur aan persoonlijke, telefonische communicatie. Millennials en Gen Z hechten juist meer waarde aan snelle, online hulp. Bijvoorbeeld via chat of WhatsApp.<\/p>\n<p class=\"wp-block-paragraph\">Het is belangrijk om je dienstverlening en communicatiekanalen af te stemmen op de specifieke behoeften van elke generatie. Ook hierbij speelt het verzamelen van feedback een belangrijke rol. Door feedback te koppelen aan (demografische) klantgegevens kun je de behoeften per generatie analyseren.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"leg-een-solide-basis-voor-je-experience-management-met-de-feedbacksoftware-van-spotler\" class=\"wp-block-heading\">Leg een solide basis voor je Experience Management met de feedbacksoftware van Spotler<\/h2>\n<p class=\"wp-block-paragraph\">Zo ondersteunt Spotler je om een organisatie te worden die \u00e9cht klantgericht is:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"automatiseer-je-feedbackproces\" class=\"wp-block-heading\">Automatiseer je feedbackproces<\/h3>\n<p class=\"wp-block-paragraph\">Cre\u00eber krachtige surveys met onze templates en flexibele survey builder. Elk vraagtype is mogelijk. Deel de surveys vervolgens automatisch met je klanten, op basis van triggers. Over meerdere kanalen meten? Geen probleem in Spotler FeedbackPro. Je hoeft ook niet bang te zijn dat je klanten te veel lastigvalt. Je stelt eenvoudig slimme regels in die dit voorkomen. Onze uitgebreide personalisatiemogelijkheden zorgen ervoor dat nog meer mensen je surveys invullen.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"onderneem-actie-op-het-moment-dat-het-ertoe-doet\" class=\"wp-block-heading\">Onderneem actie, op het moment dat het ertoe doet<\/h3>\n<p class=\"wp-block-paragraph\">Met de uitgebreide rapportagemogelijkheden van Spotler FeedbackPro ben je altijd op de hoogte van hoe klanten zich voelen. In de prioriteitenmatrix zie je in een oogopslag met welke verbeteracties je de meeste impact maakt op de klanttevredenheid. Negatieve feedback ontvangen? Spotler FeedbackPro geeft je direct een melding, zodat jij de klant alsnog tevreden kunt maken. Ook als het algemene sentiment van je klanten verandert, ben je daarvan meteen op de hoogte. Zo onderneem je actie, nog voordat er problemen ontstaan.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"deel-feedback-en-inzichten-simpel-met-de-hele-organisatie\" class=\"wp-block-heading\">Deel feedback en inzichten simpel met de hele organisatie<\/h3>\n<p class=\"wp-block-paragraph\">Met Spotler FeedbackPro cre\u00eber je in een handomdraai overzichtelijke rapportages. Pas ze aan per stakeholder, zodat iedereen alleen de informatie ontvangt die voor hem of haar relevant is. Handmatig rapportages sturen is niet meer nodig. Je kunt ze automatisch met een zelf te bepalen frequentie met je collega\u2019s delen.<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"ontdek-hoe-je-de-servicebeleving-met-feedback-pro-kunt-optimaliseren\" class=\"wp-block-heading\">Ontdek hoe je de servicebeleving met FeedbackPro kunt optimaliseren<\/h3>\n<p class=\"wp-block-paragraph\">Meld je aan voor een vrijblijvende online demo van onze software.<\/p>\n<p><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/guides\/263016' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_59'><span class='gform-field-label__text'>Type verzoek<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_23'><span class='gform-field-label__text'>Prefilled product<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='none' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_51'><span class='gform-field-label__text'>Spotler Region (CRM split)<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label' ><span class='gform-field-label__text'>Type product<\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_65'><span class='gform-field-label__text'>Show &#039;core products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_58'><span class='gform-field-label__text'>Show &#039;more products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_67'><span class='gform-field-label__text'>Show comment field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_69'><span class='gform-field-label__text'>Show industry field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_71'><span class='gform-field-label__text'>Show description field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'><span class='gform-field-label__text'>company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'><span class='gform-field-label__text'>email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'><span class='gform-field-label__text'>phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_87_75\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_75'><span class='gform-field-label__text'>website<\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_87_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_41'><span class='gform-field-label__text'>industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'><span class='gform-field-label__text'>industry_uk<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_55'><span class='gform-field-label__text'>Select a Cloud<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Core products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' ><span class='gform-field-label__text'>Ik ben op zoek naar een specifiek product<\/span><\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>More products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' ><span class='gform-field-label__text'>Ik zou ook graag andere producten zien<\/span><\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gf_list_2col gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-columns\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Other software<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>CDP & On-site personalisation<\/strong><br>met Activate<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='Brand ID'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>Digital Asset Management<\/strong><br>met Brand ID<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Feedback & Surveys<\/strong><br>met FeedbackPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='MailPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>E-mail marketing automation<\/strong><br>met Mail+ of MailPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='SendPro'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Transactionele e-mail-API<\/strong><br>met SendPro<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_87_81\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_81'><div class='gchoice gchoice_87_81_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.1' type='checkbox'  value='Activate'  id='choice_87_81_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_1' id='label_87_81_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.2' type='checkbox'  value='ActivatePro'  id='choice_87_81_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_2' id='label_87_81_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.3' type='checkbox'  value='Activate Search'  id='choice_87_81_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_3' id='label_87_81_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.4' type='checkbox'  value='Brand ID'  id='choice_87_81_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_4' id='label_87_81_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.5' type='checkbox'  value='ChatPlus'  id='choice_87_81_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_5' id='label_87_81_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.6' type='checkbox'  value='Connect'  id='choice_87_81_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_6' id='label_87_81_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.7' type='checkbox'  value='CRM'  id='choice_87_81_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_7' id='label_87_81_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.8' type='checkbox'  value='Engage'  id='choice_87_81_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_8' id='label_87_81_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.9' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_81_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_9' id='label_87_81_9' class='gform-field-label gform-field-label--type-inline'><strong>FeedbackPro<\/strong>:  Experience management platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.11' type='checkbox'  value='Lets Get Digital'  id='choice_87_81_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_11' id='label_87_81_11' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.12' type='checkbox'  value='MailPlus'  id='choice_87_81_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_12' id='label_87_81_12' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.13' type='checkbox'  value='MailPro'  id='choice_87_81_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_13' id='label_87_81_13' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.14' type='checkbox'  value='Message'  id='choice_87_81_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_14' id='label_87_81_14' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.15' type='checkbox'  value='Momice'  id='choice_87_81_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_15' id='label_87_81_15' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_16'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.16' type='checkbox'  value='SendPro'  id='choice_87_81_16'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_16' id='label_87_81_16' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactional Email Delivery<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_17'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.17' type='checkbox'  value='Predict'  id='choice_87_81_17'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_17' id='label_87_81_17' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'><span class='gform-field-label__text'>Comment<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je vooraf wilt vragen?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'><span class='gform-field-label__text'>Description<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='Wat is je vraag?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_79\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_79'><span class='gform-field-label__text'>COS<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_79' id='input_87_79' class='textarea large'    placeholder='To get the most out of the session please let us know what you\u2019re currently doing with personalisation on your website'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_47'><span class='gform-field-label__text'>{referer}<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_87_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='organic' \/><\/div><\/div><div id=\"field_87_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_87_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_87_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_49\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_49' id='input_87_49' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_76\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_76' id='input_87_76' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_77\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_77' id='input_87_77' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_78\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_78' id='input_87_78' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_72\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_72' id='input_87_72' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_80\" class=\"gfield gfield--type-turnstile gfield--input-type-turnstile gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_turnstile'><div class=\"cf-turnstile\" id=\"cf-turnstile_87\" data-js-turnstile data-response-field-name=\"cf-turnstile-response_87\" data-theme=\"light\" data-size=\"normal\" data-sitekey=\"0x4AAAAAADjY8PES2HxzU03n\"><\/div><\/div><\/div><div id=\"field_87_73\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield.below-submit gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div style=\"margin-top: 20px; background-color: #ffffff; padding: 10px 15px; border-width:2px; border-radius: 5px; border-color: #ccdde3;\">\nRead our <a href=\"https:\/\/spotler.com\/nl-nl\/privacy-statement\">privacy<\/a> and <a href=\"https:\/\/spotler.com\/nl-nl\/cookies\">cookie policy<\/a> to see how we will process the data you provide.<\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button id=\"gform_submit_button_87\" type=\"submit\" class=\"gform_button button btn blue-btn\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\"><span>Verzend je aanvraag<\/span><\/button> \n            <input type='hidden' 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