{"id":263098,"date":"2023-01-27T16:17:00","date_gmt":"2023-01-27T15:17:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=guides&#038;p=263098"},"modified":"2026-10-16T16:19:24","modified_gmt":"2026-10-16T14:19:24","slug":"experience-management","status":"publish","type":"guides","link":"https:\/\/spotler.com\/nl-nl\/guides\/experience-management","title":{"rendered":"Ontdek de wereld van Experience Management"},"content":{"rendered":"<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-263129 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-766x398-1.webp 766w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-270x140.webp 270w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-192x100.webp 192w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-125x65.webp 125w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/5_experiences_header-42x22.webp 42w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-60 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-1\" id=\"ontdek-de-wereld-van-experience-management\">Ontdek de wereld van Experience Management<\/h1>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Experience Management is een term die je steeds vaker voorbij ziet komen. Bij dit principe meet een bedrijf de ervaringen van klanten en andere stakeholders om vervolgens aan de slag te gaan met de feedback die hieruit voortkomt.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">We zijn bijna allemaal wel bekend met Customer Experience. Maar we gaan graag een stapje verder dan enkel het meten van klantervaring. Experience Management voegt klantervaring samen met andere gebieden, zoals merkervaring, werknemerservaring en productervaring, die allemaal onderling met elkaar verbonden zijn. Experience Management verdient dan ook een prominente plek binnen bedrijfsstrategie\u00ebn.<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"na-het-lezen-van-deze-whitepaper-weet-je\" class=\"wp-block-heading\">Na het lezen van deze guide weet je&#8230;<\/h3>\n<ul class=\"wp-block-list\">\n<li>Welke experiences jij kan meten &amp; verbeteren.<\/li>\n<li>Welke impact experiences op jouw bedrijfsresultaten kunnen hebben.<\/li>\n<li>Hoe alle experiences met elkaar in verband staan en waarom de \u00e9\u00e9n niet zonder de ander kan.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"alle-experiences-op-een-rij\" class=\"wp-block-heading\">Alle experiences op een rij<\/h2>\n<p class=\"wp-block-paragraph\">Experience Management is de laatste paar jaren een groot onderdeel geworden van het IT-landschap. Dat komt door een verschuiving van de diensteneconomie naar de beleveniseconomie. Het totaalplaatje Experience Management bestaat uit 5 kernervaringen. De data van deze ervaringen vormt samen de data die jij kan gebruiken om jouw bedrijfsstrategie te optimaliseren.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Brand Experience (BX)<\/strong><\/li>\n<li><strong>Customer Experience (CX)<\/strong><\/li>\n<li><strong>Service Experience (SX)<\/strong><\/li>\n<li><strong>User Experience (UX)<\/strong><\/li>\n<li><strong>Employee Experience (EX)<\/strong><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Laten we eens wat dieper in elke X duiken.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"706\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx.webp\" alt=\"\" class=\"wp-image-263113\" style=\"aspect-ratio:0.9986625055728935;width:141px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx.webp 705w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx-300x300-1.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx-44x44.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx-400x400.webp 400w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/bx-600x600.webp 600w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/figure>\n<\/div>\n<h3 id=\"bx-merkervaring\" class=\"wp-block-heading\">BX &#8211; Merkervaring<\/h3>\n<p class=\"wp-block-paragraph\">Het hart van jouw bedrijf. Bij merkervaring draait het om alles waar een klant aan denkt bij een bepaald merk en bijbehorende producten of diensten. Het gaat om de emotionele en rationele ervaring die zij meemaken wanneer ze interactie hebben met een merk. Merkervaring is de kern van alle ervaringen, omdat je tijdens ieder contactmoment een uniforme merkervaring wilt bieden, zowel aan de klant als aan de medewerker, tijdens ieder mogelijk contactmoment. Een manier om te onderzoeken of een bedrijf een goede merkervaring biedt, is wanneer producten of diensten worden geassocieerd met idee\u00ebn, concepten en emoties die niet per se verband houden met het product of de dienst. Een mooi voorbeeld van een goed ge\u00efmplementeerde merkervaring is Coca-Cola. In de landen waar Coca-Cola actief is, wordt het merk vaak gelinkt aan familiebijeenkomsten, vriendelijkheid en Kerstmis.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"1242\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx.webp\" alt=\"\" class=\"wp-image-263141\" style=\"aspect-ratio:0.9986625055728935;width:219px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx.webp 1266w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-300x294.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-768x753.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-1024x1005.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-767x752.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-269x264.webp 269w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-101x99.webp 101w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-703x690.webp 703w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-66x65.webp 66w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-44x43.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cx_bx-816x801.webp 816w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/figure>\n<\/div>\n<h3 id=\"cx-de-klantervaring\" class=\"wp-block-heading\">CX &#8211; De klantervaring<\/h3>\n<p class=\"wp-block-paragraph\">Klantervaring is het gevoel dat een klant krijgt bij het gebruik van een product of dienst van jouw bedrijf. Deze ervaring begint bij de aankoop van jouw product of dienst door de klant. Het omvat daarmee dus meer dan alleen callcenters en een succesvolle oplossing van problemen. De klantervaring wordt gemeten over de gehele klantreis, dus ook contactmomenten met sales, marketing of support horen hierbij. Klanten vormen op elk van deze momenten een oordeel over het contact dat ze met een bedrijf hebben. Hierbij kijken ze of het bedrijf voldoet aan hun verwachtingen, maar ook of het gemakkelijk was om het product te vinden en uiteindelijk te kopen. Customer experience is in feite de som van al deze interacties. Een goede klantervaring leidt in veel gevallen tot een nieuwe of herhaalde aankoop binnen jouw bedrijf. Want, wanneer de ervaring positief is, bind je klanten aan jouw merk.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-1024x358.webp\" alt=\"\" class=\"wp-image-263149\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-1024x358.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-300x105.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-766x268-1.webp 766w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-1536x538.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-2048x717.webp 2048w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-1920x672.webp 1920w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-269x94.webp 269w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-43x15.webp 43w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cj_map-814x285.webp 814w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx.webp\" alt=\"\" class=\"wp-image-263160\" style=\"aspect-ratio:0.9986625055728935;width:287px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx.webp 1254w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-300x300-1.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-768x768.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-1024x1024.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-767x767.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-270x270.webp 270w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-100x100.webp 100w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-65x65.webp 65w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-690x690.webp 690w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-44x44.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-817x817.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-400x400.webp 400w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/cxbxsx-600x600.webp 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n<\/div>\n<h3 id=\"sx-serviceervaring\" class=\"wp-block-heading\">SX &#8211; Serviceervaring<\/h3>\n<p class=\"wp-block-paragraph\">Service experience gaat over de beleving op het moment dat een klant of medewerker zelf contact zoekt met de organisatie vanwege een vraag of mogelijke klacht. In het bijzonder gaat het over de contacten waar menselijke interactie aan te pas komt (denk bijvoorbeeld aan een telefoongesprek, e-mail, WhatsApp of chat).<\/p>\n<p class=\"wp-block-paragraph\">Met een goede serviceervaring behaal je als organisatie een hoop winst. Door de prestaties van je klantenservicemedewerkers te meten, kan jij nieuwe en bestaande agents gerichter opleiden. Want, door goed werk van serviceagents kunnen verloren klanten teruggewonnen worden. Ook wordt hier jouw merk vertegenwoordigd door het menselijk contact tussen serviceagents en klanten. Des te belangrijker dus om deze ervaring te waarderen.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"1332\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx.webp\" alt=\"\" class=\"wp-image-263176\" style=\"aspect-ratio:0.9986625055728935;width:339px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx.webp 1181w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-266x300.webp 266w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-768x866.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-767x865.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-908x1024.webp 908w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-265x299.webp 265w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-43x49.webp 43w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsx-817x921.webp 817w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\" \/><\/figure>\n<\/div>\n<h3 id=\"ux-gebruikerservaring\" class=\"wp-block-heading\">UX &#8211; Gebruikerservaring<\/h3>\n<p class=\"wp-block-paragraph\">Bij de gebruikerservaring draait het om meer dan alleen het gebruiksgemak en ervaren nut. Dit type experience meet juist of je een optimale gebruikerservaring hebt gecre\u00eberd. UX is gericht op het verhogen van de klanttevredenheid door het nastreven van een wow-effect.<\/p>\n<p class=\"wp-block-paragraph\">Een goede User Experience zorgt voor minder frustraties bij je bezoekers en een hogere klantwaardering met betrekking tot het product, de website of de dienst. Dit zorgt op zijn beurt voor een hoop minder drukte op de serviceafdeling omdat de bezoeker alles op de website kan vinden.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"1271\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex.webp\" alt=\"\" class=\"wp-image-263185\" style=\"aspect-ratio:0.9986625055728935;width:327px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex.webp 1238w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-292x300.webp 292w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-768x788.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-997x1024.webp 997w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-767x787.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-44x45.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/uxcxbxsxex-816x838.webp 816w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n<\/div>\n<h3 id=\"ex-werknemerservaring\" class=\"wp-block-heading\">EX &#8211; Werknemerservaring<\/h3>\n<p class=\"wp-block-paragraph\">Employee experience, oftewel de werknemerservaring, is het gevoel dat werknemers hebben bij een organisatie. De werknemerservaring wordt over het algemeen gemeten op verschillende touchpoints. Denk bijvoorbeeld aan de <a href=\"#\">candidate experience<\/a>. Deze begint bij het moment van sollicitatie en loopt door naar het aanbieden van secundaire arbeidsvoorwaarden en eindigt uiteindelijk bij het aanbieden van een arbeidsovereenkomst.<\/p>\n<p class=\"wp-block-paragraph\">Een ander onderdeel van de employee experience is bijvoorbeeld hoe de bedrijfscultuur wordt ervaren, maar ook het gevoel van een werknemer bij een eventueel einde van een dienstverband. Daarbij dragen diverse factoren als bedrijfscultuur, technologie en de werkplek ook bij aan de werknemerservaring.<\/p>\n<p class=\"wp-block-paragraph\">Een goede werknemerservaring draagt bij aan een betere aantrekking en behoud van talent. Daarbij zullen tevreden werknemers liever een goede klantenservice verlenen dan ontevreden werknemers. Van tevreden werknemers kan je ook verwachten dat zij de bedrijfscultuur zullen aanprijzen wanneer zij vertrekken, waardoor de reputatie van een bedrijf verbetert voor (latent) werkzoekenden.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-1024x719.webp\" alt=\"\" class=\"wp-image-263168\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-1024x719.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-300x211.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-767x539.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-766x538.webp 766w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-269x189.webp 269w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-142x100.webp 142w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-92x65.webp 92w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-43x30.webp 43w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle-816x573.webp 816w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/employee_lifecycle.webp 1496w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"de-een-kan-niet-zonder-de-ander\" class=\"wp-block-heading\">De \u00e9\u00e9n kan niet zonder de ander<\/h2>\n<p class=\"wp-block-paragraph\">Experience management is dus samengesteld uit de 5 belangrijkste ervaringen in het bedrijfsleven (BX, CX, SX, UX en EX), die allemaal als bewegende delen werken om de tevredenheid van de klant \u00e9n de tevredenheid van de werknemers te garanderen. Daarbij hebben ze ook allemaal een verband met elkaar; de een kan niet zonder de ander.<\/p>\n<p class=\"wp-block-paragraph\">Bedrijven gebruiken nu vaak losse oplossingen om tevredenheid te meten. Er is een platform om de service te meten, een platform om de User Experience te meten en weer een andere tool om de klanttevredenheid te meten. Zo komt data in verschillende silo\u2019s terecht, waardoor het verband tussen de ervaringen snel over het hoofd wordt gezien. Diverse afdelingen werken zo apart aan hun tevredenheidsdoelstellingen en misschien worden op deze manier zelfs te veel surveys verstuurd naar klanten.<\/p>\n<p class=\"wp-block-paragraph\">Door een overzichtelijk experience-platform in te zetten verzamel je alle data op \u00e9\u00e9n platform, kun je verbanden leggen, werken afdelingen meer samen aan het gezamenlijke doel (een uitstekende, uniforme klantbeleving), krijg je betere en meer resultaten en wordt het draagvlak in klantbeleving binnen de organisatie sterker. Experience Management (XM) combineert de stem van jouw klanten en werknemers met de vaardigheden om buitengewone ervaringen te leveren. Door al deze ervaringen te meten, zie je straks precies waar jij je als bedrijf op moet focussen om de doelen te halen die je hebt gesteld.<\/p>\n<figure class=\"wp-block-image size-full is-resized borderradius20 border2px-blue\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header.webp\" alt=\"\" class=\"wp-image-262960\" style=\"width:840px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-766x398-1.webp 766w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-270x140.webp 270w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-125x65.webp 125w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-192x100.webp 192w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/10\/kpi4_header-42x22.webp 42w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"de-impact-van-experiences-op-jouw-bedrijfsresultaten\" class=\"wp-block-heading\">De impact van experiences op jouw bedrijfsresultaten<\/h2>\n<p class=\"wp-block-paragraph\">Het klinkt misschien wat eenvoudig, maar de voornaamste reden waarom experience management essentieel is voor bedrijven, is dat zij klanten en collega\u2019s gelukkig willen maken. Wanneer werknemers tevreden zijn met hun ervaring op het werk, is de kans groot dat zij betere resultaten behalen in hun dagelijkse werkzaamheden en ervaar je als organisatie een lager personeelsverloop. Klanten en belanghebbenden investeren met meer vertrouwen in een product wanneer zij ervan uit kunnen gaan dat de ervaring soepel en effectief verloopt.<\/p>\n<p class=\"wp-block-paragraph\">Experience Management gaat dus pas echt impact op je bedrijfsresultaten hebben als je het beschouwt als essentieel element dat je constant monitort en verbetert. Vaak bevinden bedrijven zich in situaties waar ze er natuurlijk naar streven om het best mogelijke werk te leveren en SLA\u2019s te behalen, maar niet de middelen hebben om te meten of het ook daadwerkelijk goed is gegaan. Belangrijke data zoals de klantervaring of de tevredenheid van medewerkers gaat dan verloren.<\/p>\n<p class=\"wp-block-paragraph\">Kortom: anno nu is het niet langer voldoende om enkel een goede dienst te leveren, maar is het juist van belang om alle ervaringen te meten en deze resultaten te implementeren. Zo kom je tot je optimale bedrijfsstrategie.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 id=\"de-4-voordelen-van-het-meten-van-experience-management\" class=\"wp-block-heading\">De 4 voordelen van het meten van experience management<\/h3>\n<p class=\"wp-block-paragraph\">Een voordeel van een experience management-platform is dat het je flink wat kosten bespaart en het gebruik van meerdere tooling, waardoor je steeds de rode draad kwijt bent in de klantfeedback, voorkomt. Maar naast het verzamelen van belangrijke data en het besparen van kosten, hangen er ook veel zakelijke voordelen aan het meten van ervaringen.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"het-creeren-van-een-grondig-inzicht-in-klanten\" class=\"wp-block-heading has-medium-font-size\">Het cre\u00ebren van een grondig inzicht in klanten<\/h3>\n<p class=\"wp-block-paragraph\">Door verschillende experiences te meten, realiseer je een verbeterd beeld van het gedrag en de voorkeuren van klanten op alle contactpunten. Je ontdekt gedetailleerde segmenten die je de mogelijkheid bieden om relevante en persoonlijke ervaringen aan te bieden. Het resultaat? Verhoogde conversies!<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"tevreden-en-terugkerende-klanten\" class=\"wp-block-heading has-medium-font-size\">Tevreden en terugkerende klanten<\/h3>\n<p class=\"wp-block-paragraph\">Klanten die zich gehoord voelen, zullen eerder terugkomen en meer tijd aan een bedrijf besteden. Wanneer je actief op zoek gaat naar punten om de klantreis te verbeteren en deze feedback ook daadwerkelijk doorvoert, zorg je ervoor dat de klant zich gehoord en verbonden voelt. Sterk Experience Management is dus van groot belang, omdat het leidt tot actiepunten en uiteindelijk resulteert in enthousiaste klanten die jouw dienst of product aanprijzen bij familieleden, vrienden of buren.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"betere-werving-lager-verloop-van-werknemers-en-verhoogde-productiviteit\" class=\"wp-block-heading has-medium-font-size\">Betere werving, lager verloop van werknemers en verhoogde productiviteit<\/h3>\n<p class=\"wp-block-paragraph\">Wanneer kandidaten willen solliciteren op een nieuwe functie, kijken ze verder dan algemene bedrijfsinformatie en informatie over de functie. Voordat zij hun beslissing maken, kijken ze ook naar ervaringen van medewerkers, de reputatie van een bedrijf en of de tone of voice van socialmediakanalen past bij hun eigen normen en waarden.<\/p>\n<p class=\"wp-block-paragraph\">Bovendien vermindert een hogere werknemerstevredenheid het personeelsverloop. Dat betekent dat je huidige werknemers en nieuwe kandidaten een stuk loyaler zijn. Wellicht worden zij zelfs ambassadeurs van jouw merk wanneer het ervaringsmanagement van een bedrijf goed is. Daarbij zijn gelukkige medewerkers vaak productiever en gemotiveerder, wat een grote invloed heeft op de resultaten van een bedrijf. Dit zal uiteindelijk bijdragen aan tevreden klanten en een positieve reputatie van jouw merk.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"meer-inzicht-in-drijfveren\" class=\"wp-block-heading has-medium-font-size\">Meer inzicht in drijfveren<\/h3>\n<p class=\"wp-block-paragraph\">Je verzamelt en interpreteert grote hoeveelheden data, waardoor nauwkeuriger inzicht mogelijk is in het succes van de verschillende initiatieven die je hebt opgezet. Je ontdekt wat jouw klanten drijft om een bepaald product of een bepaalde service bij jou af te nemen. Misschien steekt jouw gebruikerservaring er met kop en schouders bovenuit ten opzichte van die van een concurrent. Deze waardevolle resultaten helpen je bij het nemen van beter onderbouwde, klantgerichte bedrijfsbeslissingen.<\/p>\n<p class=\"wp-block-paragraph\">Door de werknemerservaring te meten, kom je erachter wat jouw medewerkers drijft om bij jouw bedrijf te blijven. Data die jij vervolgens weer kan inzetten in wervingscampagnes.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 id=\"conclusie\" class=\"wp-block-heading\">Conclusie<\/h2>\n<p class=\"wp-block-paragraph\">Om de effectiviteit van jouw bedrijfsinitiatieven te meten, is het belangrijk om te focussen op vijf kerntypes: merk-, klant-, service-, gebruikers- en werknemerservaring. \u2018Customer Experience (CX)\u2019 wordt vaak gezien als containerbegrip van al deze ervaringen bij elkaar, maar feitelijk gaat het een stuk verder. Een Experience Management-platform is ervoor gemaakt om alle ervaringen binnen een organisatie te harmoniseren. Wanneer je een enkel platform voor Customer Experience gebruikt, zien we dat er datasilo\u2019s ontstaan waardoor je snel het overzicht kwijtraakt.<\/p>\n<p class=\"wp-block-paragraph\">Elke ervaring kan dus afzonderlijk worden gemeten, maar als ze aan elkaar worden gekoppeld, haal je het meeste uit de metingen. Zo kan jij jouw bedrijfsstrategie \u00e9cht optimaliseren, rekening houdend met alle factoren die je gemeten hebt.<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Ontdek hoe je de servicebeleving met FeedbackPro kunt optimaliseren<\/h3>\n<p class=\"wp-block-paragraph\">Meld je aan voor een vrijblijvende online demo van onze software.<\/p>\n<p><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/guides\/263098' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_59'><span class='gform-field-label__text'>Type verzoek<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_23'><span class='gform-field-label__text'>Prefilled product<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='none' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_51'><span class='gform-field-label__text'>Spotler Region (CRM split)<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label' ><span class='gform-field-label__text'>Type product<\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_65'><span class='gform-field-label__text'>Show &#039;core products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_58'><span class='gform-field-label__text'>Show &#039;more products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_67'><span class='gform-field-label__text'>Show comment field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_69'><span class='gform-field-label__text'>Show industry field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_71'><span class='gform-field-label__text'>Show description field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'><span class='gform-field-label__text'>company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'><span class='gform-field-label__text'>email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'><span class='gform-field-label__text'>phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_87_75\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_75'><span class='gform-field-label__text'>website<\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_87_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_41'><span class='gform-field-label__text'>industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'><span class='gform-field-label__text'>industry_uk<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_55'><span class='gform-field-label__text'>Select a Cloud<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Core products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' ><span class='gform-field-label__text'>Ik ben op zoek naar een specifiek product<\/span><\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>More products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' ><span class='gform-field-label__text'>Ik zou ook graag andere producten zien<\/span><\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gf_list_2col gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-columns\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Other software<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>CDP & On-site personalisation<\/strong><br>met Activate<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='Brand ID'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>Digital Asset Management<\/strong><br>met Brand ID<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Feedback & Surveys<\/strong><br>met FeedbackPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='MailPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>E-mail marketing automation<\/strong><br>met Mail+ of MailPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='SendPro'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Transactionele e-mail-API<\/strong><br>met SendPro<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_87_81\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_81'><div class='gchoice gchoice_87_81_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.1' type='checkbox'  value='Activate'  id='choice_87_81_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_1' id='label_87_81_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.2' type='checkbox'  value='ActivatePro'  id='choice_87_81_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_2' id='label_87_81_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.3' type='checkbox'  value='Activate Search'  id='choice_87_81_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_3' id='label_87_81_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.4' type='checkbox'  value='Brand ID'  id='choice_87_81_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_4' id='label_87_81_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.5' type='checkbox'  value='ChatPlus'  id='choice_87_81_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_5' id='label_87_81_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.6' type='checkbox'  value='Connect'  id='choice_87_81_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_6' id='label_87_81_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.7' type='checkbox'  value='CRM'  id='choice_87_81_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_7' id='label_87_81_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.8' type='checkbox'  value='Engage'  id='choice_87_81_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_8' id='label_87_81_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.9' type='checkbox'  value='FeedbackPro' checked='checked' id='choice_87_81_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_9' id='label_87_81_9' class='gform-field-label gform-field-label--type-inline'><strong>FeedbackPro<\/strong>:  Experience management platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.11' type='checkbox'  value='Lets Get Digital'  id='choice_87_81_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_11' id='label_87_81_11' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.12' type='checkbox'  value='MailPlus'  id='choice_87_81_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_12' id='label_87_81_12' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.13' type='checkbox'  value='MailPro'  id='choice_87_81_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_13' id='label_87_81_13' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.14' type='checkbox'  value='Message'  id='choice_87_81_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_14' id='label_87_81_14' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.15' type='checkbox'  value='Momice'  id='choice_87_81_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_15' id='label_87_81_15' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_16'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.16' type='checkbox'  value='SendPro'  id='choice_87_81_16'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_16' id='label_87_81_16' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactional Email Delivery<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_81_17'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.17' type='checkbox'  value='Predict'  id='choice_87_81_17'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_81_17' id='label_87_81_17' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'><span class='gform-field-label__text'>Comment<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je vooraf wilt vragen?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'><span class='gform-field-label__text'>Description<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='Wat is je vraag?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_79\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_79'><span class='gform-field-label__text'>COS<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_79' id='input_87_79' class='textarea large'    placeholder='To get the most out of the session please let us know what you\u2019re currently doing with personalisation on your website'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_87_47'><span class='gform-field-label__text'>{referer}<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_87_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='organic' \/><\/div><\/div><div id=\"field_87_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_87_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_87_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_49\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_49' id='input_87_49' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_76\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_76' id='input_87_76' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_77\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_77' id='input_87_77' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_78\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_78' id='input_87_78' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_72\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_72' id='input_87_72' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_80\" class=\"gfield gfield--type-turnstile gfield--input-type-turnstile gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_turnstile'><div class=\"cf-turnstile\" id=\"cf-turnstile_87\" data-js-turnstile data-response-field-name=\"cf-turnstile-response_87\" data-theme=\"light\" data-size=\"normal\" data-sitekey=\"0x4AAAAAADjY8PES2HxzU03n\"><\/div><\/div><\/div><div id=\"field_87_73\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield.below-submit gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div style=\"margin-top: 20px; background-color: #ffffff; padding: 10px 15px; border-width:2px; border-radius: 5px; border-color: #ccdde3;\">\nRead our <a href=\"https:\/\/spotler.com\/nl-nl\/privacy-statement\">privacy<\/a> and <a href=\"https:\/\/spotler.com\/nl-nl\/cookies\">cookie policy<\/a> to see how we will process the data you provide.<\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button id=\"gform_submit_button_87\" type=\"submit\" class=\"gform_button button btn blue-btn\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\"><span>Verzend je aanvraag<\/span><\/button> \n            <input type='hidden' 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