{"id":234196,"date":"2026-02-20T08:11:33","date_gmt":"2026-02-20T07:11:33","guid":{"rendered":"https:\/\/spotler.com\/guides\/guide-to-spotler-activate"},"modified":"2026-05-04T17:30:52","modified_gmt":"2026-05-04T15:30:52","slug":"spotler-activate","status":"publish","type":"guides_pdf","link":"https:\/\/spotler.com\/nl-nl\/productguides\/spotler-activate","title":{"rendered":"Guide\u00a0voor Spotler Activate"},"content":{"rendered":"<style type=\"text\/css\">\n.border1px {border: 1px solid #23afe6;}\n.wp-block-separator {border-top: 1px solid !important;}\n.ul-pad-top-15 {padding-top: 15px !important;}\n.li-pad-bot-20 {padding-bottom: 20px;}\n.ul-pad-left-0 {padding-left: 0px !important;}<\/p>\n<p>ul.wp-block-list.facheck-list,\nul.facheck-list {list-style: none !important; list-style-type: none !important; padding-left: 0 !important; padding-top: 10px !important;}<\/p>\n<p>ul.wp-block-list.facheck-list li,\nul.facheck-list li {\n  list-style: none !important;\n  list-style-type: none !important;\n  padding-left: 1.5em !important;\n  background-image: url(\"data:image\/svg+xml;utf8,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 640 640'><path fill='%23002a4d' d='M530.8 134.1C545.1 144.5 548.3 164.5 537.9 178.8L281.9 530.8C276.4 538.4 267.9 543.1 258.5 543.9C249.1 544.7 240 541.2 233.4 534.6L105.4 406.6C92.9 394.1 92.9 373.8 105.4 361.3C117.9 348.8 138.2 348.8 150.7 361.3L252.2 462.8L486.2 141.1C496.6 126.8 516.6 123.6 530.9 134z'\/><\/svg>\") !important;\n  background-repeat: no-repeat !important;\n  background-position: 0 0.3em !important;\n  background-size: 1.1em 1.1em !important;\n  padding-bottom: 10px !important;\n}<\/p>\n<p>ul.wp-block-list.facheck-list li::before, ul.facheck-list li::before {content: none !important; display: none !important;}\nul.wp-block-list.facheck-list li::marker, ul.facheck-list li::marker {content: \"\" !important;}\n<\/style>\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-245723 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-768x399.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-767x398.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-366x190.webp 366w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-44x23.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-40 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-62507a5c6ef66bc1837805dc015cc820\" id=\"guide-voor-spotler-activate\">Guide&nbsp;voor Spotler Activate<\/h1>\n<\/div>\n<\/div>\n<p><strong>Spotler Activate is een CDP dat klantdata en gedrag gebruikt om real-time personalisatie en conversie te verbeteren.<\/strong><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Wat je leert in deze guide<\/h3>\n<ul class=\"wp-block-list ul-pad-left-0 no-mar-bottom\">\n<li>Welke marketinguitdagingen Spotler Activate oplost voor (e-)commerce organisaties<\/li>\n<li>Hoe Spotler Activate klantdata verzamelt en centraliseert in \u00e9\u00e9n klantprofiel<\/li>\n<li>Hoe je deze data inzet voor personalisatie, segmentatie en customer journeys<\/li>\n<li>Hoe real-time gedragsdata en events worden gebruikt voor triggers en interacties<\/li>\n<li>Welke use cases en personalisaties mogelijk zijn met Spotler Activate<\/li>\n<li>Welke impact het platform heeft op engagement, conversie en retentie<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"wat-is-spotler-activate\">1. Wat is Spotler Activate?<\/h2>\n<p><a href=\"https:\/\/spotler.com\/nl-nl\/activate\" data-type=\"page\" data-id=\"29841\">Spotler Activate<\/a> is een <a href=\"https:\/\/spotler.com\/nl-nl\/commerce\/customer-data-platform\" data-type=\"page\" data-id=\"180872\">Customer Data Platform (CDP)<\/a> dat klik- en surfgedrag van bezoekers vastlegt en klantdata uit verschillende bronnen samenbrengt in \u00e9\u00e9n centraal klantprofiel. Door data uit websites, webshops en marketingkanalen te combineren, ontstaat een compleet beeld van klanten en bezoekers.<\/p>\n<p>Op basis van deze klantprofielen kunnen organisaties hun klantdata actief inzetten in marketing. Spotler Activate maakt het mogelijk om audiences en segmenten op te bouwen, customer journeys te automatiseren en real-time interacties met bezoekers te sturen.<\/p>\n<p>Het platform reageert op gedragsinteracties en events zoals bekeken pagina\u2019s, klikgedrag, winkelwageninteracties en engagementsignalen. Hierdoor kunnen organisaties relevante acties triggeren, zoals dynamische personalisatie op websites en webshops, gepersonaliseerde aanbevelingen of follow-up campagnes via andere marketingkanalen.<\/p>\n<p>Spotler Activate is ontwikkeld voor marketeers die klantdata willen verzamelen, verrijken en activeren om customer journeys te optimaliseren. Het platform helpt organisaties om relevanter te communiceren met bezoekers en klanten, wat leidt tot meer engagement, hogere conversies en sterkere klantrelaties.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"welk-probleem-lost-spotler-activate-op\">2. Welk probleem lost Spotler Activate op?<\/h2>\n<p>Spotler Activate helpt organisaties twee belangrijke uitdagingen op te lossen die vaak voorkomen in digitale marketing en e-commerce.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Versnipperde klantdata<\/h3>\n<p>In veel organisaties is klantdata verspreid over verschillende systemen zoals webshops, CRM-systemen, marketingtools en analyticsplatformen. <\/p>\n<p>Hierdoor ontbreekt een compleet beeld van klanten en bezoekers. Het wordt daardoor moeilijk om gedrag goed te begrijpen en marketingactiviteiten hierop af te stemmen.<\/p>\n<\/div>\n<div class=\"wp-block-column hide-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"515\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/data-collection-from-various-sources-2.webp\" alt=\"\" class=\"wp-image-75764\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/data-collection-from-various-sources-2.webp 515w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/data-collection-from-various-sources-2-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/data-collection-from-various-sources-2-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/data-collection-from-various-sources-2-190x190.webp 190w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<p>Spotler Activate brengt deze data samen in \u00e9\u00e9n centraal klantprofiel. Als <a href=\"https:\/\/spotler.com\/nl-nl\/commerce\/customer-data-platform\" data-type=\"page\" data-id=\"180872\">Customer Data Platform<\/a> verzamelt het platform data uit verschillende bronnen en combineert deze tot een gestructureerd profiel per klant of bezoeker.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Generieke digitale ervaringen<\/h3>\n<p>Veel websites en webshops tonen nog steeds dezelfde content aan iedere bezoeker, ongeacht gedrag, voorkeuren of intentie. Hierdoor sluiten digitale ervaringen niet altijd aan bij de behoeften van bezoekers.<\/p>\n<p>Spotler Activate gebruikt gedragsdata en events \u2013 zoals bekeken pagina\u2019s, klikgedrag of winkelwageninteracties \u2013 om audiences op te bouwen en real-time interacties te sturen. Op basis van deze inzichten kunnen organisaties personalisaties, aanbevelingen, campagnes en customer journeys automatisch aanpassen aan het gedrag en de intentie van bezoekers.<\/p>\n<p>Met Spotler Activate kunnen organisaties relevantere ervaringen bieden, marketingcampagnes beter afstemmen op de klant en bezoekers effectiever begeleiden richting conversie.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3.webp\" alt=\"\" class=\"wp-image-245886\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"voor-wie-is-spotler-activate-geschikt\">3. Voor wie is Spotler Activate geschikt?<\/h2>\n<p>Spotler Activate is ontwikkeld voor commerce-organisaties die hun marketing data-gedreven willen maken en meer waarde willen halen uit klantdata. Het platform is vooral relevant voor organisaties die omzet genereren via online transacties en die hun marketingactiviteiten willen automatiseren en optimaliseren op basis van gedrag van bezoekers en klanten.<\/p>\n<p>In de praktijk gaat het vaak om organisaties met relatief kleine marketingteams die meerdere marketingkanalen beheren en effici\u00ebnter willen werken met data, personalisatie en marketingautomatisering. Spotler Activate helpt deze teams om klantdata uit verschillende systemen samen te brengen, klantprofielen op te bouwen en deze data actief te gebruiken om marketinginteracties en customer journeys aan te sturen.<\/p>\n<p>In de praktijk zien we dat de volgende sectoren succesvol werken met Spotler Activate:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Retail &amp; e-commerce<\/h3>\n<p>Retailers en e-commercebedrijven brengen data uit hun webshop, CRM-systemen, PIM-systemen en marketingtools samen in Spotler Activate. Door expliciete klantdata (zoals klantgegevens en orderhistorie) te combineren met impliciete gedragsdata (zoals browsegedrag en interacties), ontstaat een compleet klantbeeld.<\/p>\n<p>Op basis van deze data kunnen organisaties audiences opbouwen, gepersonaliseerde ervaringen cre\u00ebren en customer journeys automatiseren. Hierdoor kunnen marketingteams campagnes beter afstemmen op de intentie van bezoekers en sturen op hogere conversies en herhaalaankopen.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Reizen &amp; toerisme<\/h3>\n<p>Organisaties in de reisbranche combineren data uit CRM-systemen, boekingssystemen en marketingkanalen in Spotler Activate. Hierdoor ontstaat een centraal klantprofiel dat inzicht geeft in interesses, gedrag en eerdere interacties.<\/p>\n<p>Met deze inzichten kunnen marketingteams relevante customer journeys en campagnes inrichten die bezoekers begeleiden door de volledige klantreis, van eerste ori\u00ebntatie tot boeking en vervolginteracties.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Cultuur, recreatie &amp; entertainment<\/h3>\n<p>Organisaties in de culturele sector, recreatiebranche en entertainmentindustrie brengen data uit ticketingsystemen, CRM-systemen en marketingkanalen samen in Spotler Activate.<\/p>\n<p>Door deze data te combineren kunnen organisaties audiences opbouwen en marketingcampagnes activeren op basis van gedrag en interesses van bezoekers. Hierdoor kunnen zij gepersonaliseerde ervaringen aanbieden, bezoekers opnieuw activeren en loyaliteit opbouwen bij terugkerende bezoekers.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"belangrijkste-use-cases\">4. Belangrijkste use cases<\/h2>\n<p>Ontdek de verschillende use cases en personalisaties die mogelijk zijn met Spotler Activate:<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Dataverzameling en verrijking via de website<\/h4>\n<p>Anonieme bezoekers blijven vaak onbekend.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Veel websitebezoekers blijven anoniem, waardoor organisaties hun gedrag niet goed kunnen analyseren of opvolgen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate verzamelt gedragsdata via events zoals bekeken pagina\u2019s, klikgedrag, interacties en formulieren. Zodra bezoekers zich identificeren, wordt dit gedrag gekoppeld aan een centraal klantprofiel binnen het CDP. Op basis van deze profielen kunnen organisaties audiences opbouwen en marketinginteracties personaliseren.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p class=\"no-mar-bottom\">Meer inzicht in klantgedrag, betere segmentatie en een sterk fundament voor personalisatie en marketingautomatisering. <\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Gedragssegmentatie en audience building<\/h4>\n<p>Inzicht in bezoekersgedrag ontbreekt vaak.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Organisaties hebben vaak onvoldoende inzicht in wat bezoekers doen op hun website en waar hun interesses liggen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate registreert gedrag zoals bekeken pagina\u2019s, interacties en engagement en groepeert bezoekers in audiences.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p>Beter inzicht in welke content relevant is voor verschillende bezoekerssegmenten.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Personalisatie van on-site content<\/h4>\n<p>Generieke content sluit niet altijd aan bij bezoekers.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Veel websites tonen dezelfde content aan alle bezoekers, ongeacht gedrag of intentie.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate personaliseert banners, contentblokken en aanbiedingen op basis van real-time gedrag en interesses.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p class=\"no-mar-bottom\">Meer relevante content, meer engagement en hogere conversies.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Personalisatie van call-to-actions<\/h4>\n<p>Standaard CTA\u2019s zorgen niet altijd voor optimale conversie.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Generieke CTA\u2019s sluiten niet altijd aan bij de fase of intentie van bezoekers.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate past CTA\u2019s en formulieren aan op basis van gedrag, eerdere interacties en engagement.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p>Meer afgeronde formulieren en meer leads, opt-ins of boekingen.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Real-time triggers tijdens het bezoek<\/h4>\n<p>Bezoekers verlaten pagina\u2019s vaak voordat ze converteren.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Bezoekers haken regelmatig af voordat zij een aankoop doen of een formulier invullen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate gebruikt triggers zoals exit-intent of scrollgedrag om op het juiste moment relevante berichten te tonen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p class=\"no-mar-bottom\">Minder afhakers en hogere conversie.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Gepersonaliseerde aanbevelingen<\/h4>\n<p>Bezoekers zien niet altijd de meest relevante content.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Bezoekers krijgen vaak dezelfde producten of content te zien, ongeacht hun interesses.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate toont gepersonaliseerde aanbevelingen op basis van browsegedrag en eerdere interacties.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p>Meer engagement, meer conversies en een hogere conversiewaarde.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Follow-up acties via gekoppelde marketingkanalen<\/h4>\n<p>Koopintentie verdwijnt wanneer bezoekers de website verlaten.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Wanneer bezoekers een website verlaten zonder te converteren, wordt hun intentie vaak niet opgevolgd.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate gebruikt gedragsdata zoals bekeken producten, zoekgedrag of winkelwageninteracties om automatisch follow-up campagnes te triggeren via e-mail, WhatsApp of andere marketingkanalen. Dit kan bijvoorbeeld via customer journeys zoals verlaten winkelwagen campagnes, abandoned browse campagnes of win-back campagnes.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p class=\"no-mar-bottom\">Betere opvolging van koopintentie en hogere conversie onder terugkerende bezoekers.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">A\/B- en multivariate testing<\/h4>\n<p>Organisaties weten niet altijd welke content het beste werkt.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Zonder testing worden optimalisaties vaak gebaseerd op aannames.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate maakt het mogelijk om verschillende varianten van content, aanbiedingen en boodschappen te testen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p>Sneller inzicht in wat werkt en betere optimalisatie van campagnes.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Paid media audience activation<\/h4>\n<p>Bezoekersgedrag wordt niet altijd gebruikt voor advertising.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Zonder first-party data en gedragsinzichten is retargeting minder effectief.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Spotler Activate kan audiences activeren naar advertentieplatformen zoals Google Ads en Meta.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p class=\"no-mar-bottom\">Relevantere retargeting en effici\u00ebntere advertentiecampagnes.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Voorspel en verbeter de conversies en retentie van klanten<\/h4>\n<p>Het voorspellen van klantgedrag wordt steeds complexer.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Probleem<\/h4>\n<p>Door grote hoeveelheden beschikbare data wordt het moeilijk om gedrag en churnrisico\u2019s te voorspellen.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Oplossing<\/h4>\n<p>Met Predictive AI kan Spotler Activate op basis van historische data en machine learning dynamische klantsegmenten opbouwen. Denk aan segmenten met klanten met een hoge voorspelde klantwaarde (high predicted CLV) of doelgroepen die lijken op bestaande waardevolle klanten. Ook kunnen minder waardevolle of afhakende segmenten uit campagnes worden uitgesloten om marketingbudget effici\u00ebnter in te zetten.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Resultaat<\/h4>\n<p>Slimmere targeting, effici\u00ebnter marketingbudget en beter geoptimaliseerde personalisatie en campagnes.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"wat-kun-je-doen-met-spotler-activate\">5. Wat kun je doen met Spotler Activate?<\/h2>\n<p><a href=\"https:\/\/spotler.com\/nl-nl\/activate\" data-type=\"page\" data-id=\"29841\">Spotler Activate<\/a> helpt organisaties om:<\/p>\n<ul class=\"wp-block-list ul-pad-top-15\">\n<li class=\"li-pad-bot-20\">klantdata van bezoekers en klanten te verzamelen en te centraliseren, zoals aankopen, contactgegevens en online gedrag<\/li>\n<li class=\"li-pad-bot-20\"><a href=\"https:\/\/spotler.com\/nl-nl\/activate\/360-graden-klantprofiel\" data-type=\"page\" data-id=\"75789\">360\u00b0 klantprofielen<\/a>, audiences en segmenten op te bouwen op basis van gedragsdata en orderhistorie<\/li>\n<li class=\"li-pad-bot-20\"><a href=\"https:\/\/spotler.com\/nl-nl\/activate\/website-personalisatie\" data-type=\"page\" data-id=\"76302\">real-time personalisatie<\/a> toe te passen op websites en webshops<\/li>\n<li class=\"li-pad-bot-20\">real-time triggers en personalisaties te activeren op basis van gedrag en events<\/li>\n<li class=\"li-pad-bot-20\"><a href=\"https:\/\/spotler.com\/nl-nl\/activate\/journey-builder\" data-type=\"page\" data-id=\"76291\">customer journeys<\/a> en marketingcampagnes automatisch te starten op basis van interacties en intentiesignalen<\/li>\n<li class=\"li-pad-bot-20\">gedragsdata te activeren voor <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/kanaal-synchronisatie\" data-type=\"page\" data-id=\"76241\">verschillende marketingkanalen<\/a> zoals e-mail, advertising en messaging<\/li>\n<li class=\"li-pad-bot-20\"><a href=\"https:\/\/spotler.com\/nl-nl\/activate\/ab-autopilot-testing\" data-type=\"page\" data-id=\"75808\">A\/B- en multivariate tests<\/a> uit te voeren om personalisaties en campagnes te optimaliseren<\/li>\n<li class=\"li-pad-bot-20\">prestaties per <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/audience-segmentatie\" data-type=\"page\" data-id=\"76219\">audience<\/a>, segment en campagne te meten en optimaliseren<\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/ai\/predictive-ai\" data-type=\"page\" data-id=\"149282\">Predictive AI<\/a> te gebruiken voor inzichten zoals next best offer voorspellingen en churninschattingen<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2.webp\" alt=\"\" class=\"wp-image-245878\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"welke-functionaliteiten-biedt-spotler-activate\">6. Welke functionaliteiten biedt Spotler Activate?<\/h2>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Dataverzameling en audience segmentatie<\/h3>\n<p>Spotler Activate verzamelt gedragsdata van bezoekers en klanten en bouwt op basis daarvan dynamische <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/360-graden-klantprofiel\" data-type=\"page\" data-id=\"75789\">klantprofielen<\/a> en <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/audience-segmentatie\" data-type=\"page\" data-id=\"76219\">audiences<\/a>.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li>Registratie van gedrag, interacties en websitebezoeken<\/li>\n<li>Opbouw van dynamische klantprofielen<\/li>\n<li>Segmentatie van bezoekers op basis van gedrag, interesses en kenmerken<\/li>\n<li>Opbouw van audiences voor personalisatie en marketingcampagnes<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Websitepersonalisatie<\/h3>\n<p>Spotler Activate maakt het mogelijk om <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/website-personalisatie\" data-type=\"page\" data-id=\"76302\">websitecontent dynamisch aan te passen<\/a> op basis van gedrag en interesses van bezoekers.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li class=\"icon-list\">Personalisatie van banners, CTA\u2019s en contentblokken<\/li>\n<li>Verschillende content voor nieuwe en terugkerende bezoekers<\/li>\n<li>Dynamische aanpassing van aanbiedingen en messaging<\/li>\n<li>Gebruik van een visuele editor om personalisaties te beheren<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Gepersonaliseerde content- en productaanbevelingen<\/h3>\n<p>Het platform kan <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/product-recommendations\" data-type=\"page\" data-id=\"76296\">gepersonaliseerde aanbevelingen<\/a> tonen op basis van gedrag, interesses en eerdere interacties van bezoekers.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li>Aanbevelingen van producten of content op basis van browsegedrag<\/li>\n<li>Relevante suggesties op belangrijke pagina\u2019s of momenten in de journey<\/li>\n<li class=\"icon-list\">Ondersteuning van cross-sell en upsell<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Customer journeys en marketingautomatisering<\/h3>\n<p>Spotler Activate maakt het mogelijk om <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/journey-builder\" data-type=\"page\" data-id=\"76291\">customer journeys<\/a> automatisch te starten op basis van gedrag en events.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li>Triggeren van customer journeys op basis van interacties en intentiesignalen<\/li>\n<li class=\"icon-list\">Automatiseren van lifecycle-campagnes zoals verlaten winkelwagen en abandoned browse<\/li>\n<li>Inrichten van marketingflows op basis van gedrag en klantsegmenten<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Cross-channel activatie<\/h3>\n<p>Spotler Activate kan gedragsdata en audiences activeren via <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/kanaal-synchronisatie\" data-type=\"page\" data-id=\"76241\">verschillende marketingkanalen<\/a>.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li>Triggeren van e-mailcampagnes op basis van gedrag<\/li>\n<li>Activeren van WhatsApp messaging<\/li>\n<li class=\"icon-list\">Synchroniseren van audiences voor advertising en andere marketingkanalen<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">A\/B- en multivariate testing<\/h3>\n<p>Spotler Activate ondersteunt <a href=\"https:\/\/spotler.com\/nl-nl\/activate\/ab-autopilot-testing\" data-type=\"page\" data-id=\"75808\">experimenten<\/a> waarmee marketingteams kunnen bepalen welke content, aanbiedingen en campagnes het beste werken.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li class=\"icon-list\">Testen van verschillende varianten van content en campagnes<\/li>\n<li>Vergelijken van prestaties per audience of segment<\/li>\n<li>Optimalisatie op basis van testresultaten<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Analytics, rapportage en predictive inzichten<\/h3>\n<p>Het platform biedt inzicht in prestaties van personalisaties, campagnes en tests.<\/p>\n<ul class=\"wp-block-list facheck-list\">\n<li>Meten van engagement en conversie-impact<\/li>\n<li class=\"icon-list\">Inzicht in prestaties per audience of segment<\/li>\n<li>Optimaliseren van campagnes en personalisaties op basis van data<\/li>\n<li>Gebruik van Predictive AI voor next best offers en churnrisico<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"met-welke-systemen-integreert-spotler-activate\">7. Met welke systemen integreert Spotler Activate?<\/h2>\n<p>Spotler Activate koppelt eenvoudig met verschillende systemen binnen het marketing- en e-commercelandschap. Deze integraties zorgen ervoor dat data uit verschillende bronnen kan worden gecombineerd en gebruikt om klantgedrag beter te begrijpen en marketinginteracties te personaliseren.<\/p>\n<p>Door data uit bijvoorbeeld webshops, marketingtools en analyticsplatformen samen te brengen, kunnen organisaties rijkere klantprofielen opbouwen en marketingcampagnes beter afstemmen op gedrag en intentie.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">E-commerceplatformen<\/h3>\n<p>Spotler Activate integreert <a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/ecommerce\" data-type=\"links\" data-id=\"182735\">met verschillende e-commerceplatformen<\/a> zodat klant- en aankoopdata beschikbaar wordt binnen het platform. Hierdoor kunnen organisaties transacties combineren met online gedrag, zoals bekeken pagina\u2019s en productinteracties.<\/p>\n<p>Met deze inzichten kunnen marketingteams klantprofielen verrijken, audiences opbouwen en personalisaties of campagnes activeren op basis van koopgedrag en interesses.<\/p>\n<p>Spotler Activate integreert onder andere met:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/aspos\" data-type=\"links\" data-id=\"85113\">ASPOS<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/cloudsuite\" data-type=\"links\" data-id=\"87330\">CloudSuite<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/lightspeed\" data-type=\"links\" data-id=\"9225\">Lightspeed<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/magento\" data-type=\"links\" data-id=\"76009\">Magento (Adobe Commerce)<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/prestashop\" data-type=\"links\" data-id=\"30066\">PrestaShop<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/shopify\" data-type=\"links\" data-id=\"84478\">Shopify<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/shopware\" data-type=\"links\" data-id=\"84136\">Shopware<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/vtex\" data-type=\"links\" data-id=\"86783\">VTEX<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/integraties\/woocommerce\" data-type=\"links\" data-id=\"9386\">WooCommerce<\/a><\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Analytics en advertising<\/h3>\n<p>Spotler Activate kan worden gekoppeld aan analytics- en advertentieplatformen om websitegedrag te analyseren en marketingcampagnes beter aan te sturen.<\/p>\n<p>Gedragsdata en audiences die in Activate worden opgebouwd kunnen bijvoorbeeld worden gebruikt voor retargeting of gerichte advertentiecampagnes. Hierdoor kunnen organisaties relevantere advertenties tonen en marketingbudget effici\u00ebnter inzetten.<\/p>\n<p>Integraties zijn onder andere beschikbaar voor:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Analytics \/ GA4<\/li>\n<li>Google Ads<\/li>\n<li>Meta (Facebook en Instagram)<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">E-mailmarketingplatformen<\/h3>\n<p>Via integraties met e-mailmarketingplatformen kan Spotler Activate gedragsdata gebruiken om follow-up campagnes en customer journeys te triggeren.<\/p>\n<p>Marketingteams kunnen bijvoorbeeld campagnes automatiseren op basis van gedrag, zoals verlaten winkelwagen campagnes, abandoned browse campagnes of andere lifecycle-interacties. Engagementdata uit e-mailcampagnes, zoals opens en kliks, kan vervolgens weer worden gebruikt om klantprofielen verder te verrijken.<\/p>\n<p>Spotler Activate kan onder andere koppelen met:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/mailplus\" data-type=\"page\" data-id=\"74596\">Spotler Mail+<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/mailpro\" data-type=\"page\" data-id=\"29830\">Spotler MailPro<\/a><\/li>\n<li>Copertica<\/li>\n<li>Deployteq<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Spotler producten<\/h3>\n<p>Spotler Activate werkt ook samen met andere oplossingen binnen het <a href=\"https:\/\/spotler.com\/nl-nl\/producten\" data-type=\"page\" data-id=\"80946\">Spotler-ecosysteem<\/a>. Door deze integraties kunnen organisaties marketingactiviteiten, personalisatie en klantdata combineren binnen \u00e9\u00e9n ge\u00efntegreerd marketingplatform.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/productguides\/spotler-activate-search\" data-type=\"guides_pdf\" data-id=\"234206\">Spotler Activate Search<\/a>: personaliseer on-site search en merchandising<\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/productguides\/spotler-mailplus\" data-type=\"guides_pdf\" data-id=\"234140\">Spotler Mail+<\/a>: trigger e-mailcampagnes op basis van gedrag en events<\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/productguides\/spotler-mailpro\" data-type=\"guides_pdf\" data-id=\"234178\">Spotler MailPro<\/a>: activeer e-mailcampagnes en lifecycle-campagnes<\/li>\n<li><a href=\"https:\/\/spotler.com\/nl-nl\/productguides\/spotler-message\" data-type=\"guides_pdf\" data-id=\"234151\">Spotler Message<\/a>: activeer WhatsApp messaging op basis van interacties<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1.webp\" alt=\"\" class=\"wp-image-245870\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"wat-levert-spotler-activate-op\">8. Wat levert Spotler Activate op?<\/h2>\n<p>Wanneer organisaties Spotler Activate inzetten om klantdata te verzamelen en te activeren, heeft dit vaak direct impact op engagement, conversie en retentie. Door gedrag van bezoekers te combineren met klantdata kunnen marketingteams relevantere interacties en campagnes realiseren.<\/p>\n<p>Organisaties die Spotler Activate gebruiken zien vaak:<\/p>\n<ul class=\"wp-block-list ul-pad-top-15\">\n<li class=\"li-pad-bot-20\">hogere conversieratio\u2019s doordat personalisaties en campagnes beter aansluiten bij de intentie van bezoekers<\/li>\n<li class=\"li-pad-bot-20\">meer engagement met content en producten doordat bezoekers relevantere informatie en aanbevelingen te zien krijgen<\/li>\n<li class=\"li-pad-bot-20\">een hogere conversiewaarde per bezoeker doordat gepersonaliseerde aanbevelingen cross-sell en upsell stimuleren<\/li>\n<li class=\"li-pad-bot-20\">betere segmentatie en targeting doordat audiences worden opgebouwd op basis van gedrag en klantdata<\/li>\n<li>meer herhaalaankopen doordat customer journeys en follow-up campagnes automatisch worden geactiveerd<\/li>\n<\/ul>\n<p>Door klantdata, personalisatie, marketingcampagnes en analytics binnen \u00e9\u00e9n platform samen te brengen, kunnen organisaties hun digitale marketing continu optimaliseren en beter inspelen op het gedrag en de behoeften van bezoekers en klanten.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"voorbeeldscenarios\">9. Voorbeeldscenario&#8217;s<\/h2>\n<h3 class=\"wp-block-heading\">Terugkerende bezoeker<\/h3>\n<p>Een bezoeker keert terug naar een productpagina die eerder is bekeken. Spotler Activate registreert eerdere interacties, zoals bekeken producten, pagina\u2019s en klikgedrag, en koppelt deze informatie aan het profiel van de bezoeker.<\/p>\n<p>Op basis van dit gedrag kan de website automatisch worden aangepast. Bijvoorbeeld door een gepersonaliseerde banner te tonen, een relevante aanbieding uit te lichten of aanvullende producten aan te bevelen die passen bij de eerder bekeken items.<\/p>\n<p>Door deze personalisatie krijgt de bezoeker sneller relevante producten te zien, wat de kans vergroot dat hij alsnog tot aankoop overgaat.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Verkennende bezoeker<\/h3>\n<p>Een bezoeker bekijkt meerdere categorie\u00ebn binnen een webshop en lijkt zich te ori\u00ebnteren op een aankoop. Spotler Activate registreert dit gedrag, zoals bekeken categorie\u00ebn, productpagina\u2019s en interacties met content.<\/p>\n<p>Op basis van deze gedragsdata kan het platform een profiel en audience opbouwen en de website dynamisch aanpassen. Banners, aanbevelingen en aanbiedingen kunnen bijvoorbeeld worden afgestemd op de categorie\u00ebn waarin de bezoeker interesse toont.<\/p>\n<p>Hierdoor krijgt de bezoeker sneller relevante producten of content te zien, wat de kans op engagement en conversie vergroot.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Follow-up na websitebezoek<\/h3>\n<p>Een bezoeker bekijkt meerdere producten en voegt een item toe aan de winkelwagen, maar verlaat vervolgens de website zonder aankoop. Spotler Activate registreert deze interacties en koppelt ze aan het klantprofiel.<\/p>\n<p>Op basis van dit gedrag kan automatisch een customer journey worden gestart. De bezoeker kan bijvoorbeeld een follow-up e-mail ontvangen met het achtergelaten product, aanvullende aanbevelingen of een tijdelijke aanbieding.<\/p>\n<p>Door dit soort follow-up interacties kunnen organisaties bezoekers opnieuw activeren en de kans op conversie vergroten.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div id=\"demo\" class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Vraag nu een demo aan<\/h2>\n<p>Ontdek hoe Spotler Activate helpt om klantdata om te zetten in real-time personalisatie en betere conversies. Verken het platform of vraag een demo aan om te zien hoe het werkt in jouw situatie.<\/p>\n<\/div>\n<\/div>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/nl-nl\/wp-json\/wp\/v2\/guides_pdf\/234196' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type verzoek<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Activate' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><legend class='gfield_label gform-field-label' >Type product<\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label 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products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div 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value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_71'>Show description field<\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='Voornaam'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Bedrijfsnaam' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='E-mailadres' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Telefoonnummer' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Selecteer je branche<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='E-commerce' >E-commerce<\/option><option value='Government' >Government<\/option><option value='Anders' >Anders<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud voor B2B' >Marketing Cloud voor B2B<\/option><option value='Marketing Cloud voor Commerce' >Marketing Cloud voor Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >Ik ben op zoek naar een specifiek product<\/label><input type='hidden' name='input_57.2' value='Ik ben op zoek naar een specifiek product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >Ik zou ook graag andere producten zien<\/label><input type='hidden' name='input_66.2' value='Ik zou ook graag andere producten zien' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='ChatPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='Connect'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integreer je bedrijfssoftware<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='CRM'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Beheer je B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.7' type='checkbox'  value='Engage'  id='choice_87_7_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_7' id='label_87_7_7' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Zicht op je reputatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.8' type='checkbox'  value='LGD'  id='choice_87_7_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_8' id='label_87_7_8' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Platform voor evenementen<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.9' type='checkbox'  value='MailPlus'  id='choice_87_7_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_9' id='label_87_7_9' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: E-mail marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.11' type='checkbox'  value='MailPro'  id='choice_87_7_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_11' id='label_87_7_11' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand e-mail marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.12' type='checkbox'  value='Message'  id='choice_87_7_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_12' id='label_87_7_12' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-op-1 communicatie<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.13' type='checkbox'  value='Momice'  id='choice_87_7_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_13' id='label_87_7_13' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.14' type='checkbox'  value='SendPro'  id='choice_87_7_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_14' id='label_87_7_14' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactionele e-mailaflevering<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.15' type='checkbox'  value='Predict'  id='choice_87_7_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_15' id='label_87_7_15' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'>Comment<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is er iets dat je vooraf wilt vragen?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'>Description<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='Wat is je vraag?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Dit veld is verborgen bij het bekijken van het formulier\"><\/i><span>Dit veld is verborgen bij het bekijken van het formulier<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_47'>{referer}<\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_87_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='organic' \/><\/div><\/div><div id=\"field_87_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_87_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_87_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='none' \/><\/div><\/div><div id=\"field_87_49\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_49' id='input_87_49' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_72\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_72' id='input_87_72' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='empty' \/><\/div><\/div><div id=\"field_87_48\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_48'>CAPTCHA<\/label><div id='input_87_48' class='ginput_container ginput_recaptcha' data-sitekey='6Lf8iO8pAAAAAKaKL34rZUDdmxJKxIGnZAXQpK8l'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/div><div id=\"field_87_73\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield.below-submit gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div style=\"margin-top: 20px; background-color: #ffffff; padding: 10px 15px; border-width:2px; border-radius: 5px; border-color: #ccdde3;\">\nRead our <a 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