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Drag and Drop (GIF)
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Automate
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Insight
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Don't take our word for it
We have been a customer with Spotler for just over a year now. From initial sales through to onboarding has been great. The team spent several hours helping us get to grips with the platform (which can do so much). Any questions I had were always dealt with.
Spotler are ahead of the curve when it comes to engaging Business-to-Business leads and contacts across multiple touch-points and formats. Everything you need from deploying customer surveys to tracking and scoring content interaction on your website, as well as as measuring e-newsletter engagement.
He is always happy to help with any questions I have and gets back to us within a timely manner. The software is also great and I highly recommend Spotler for their service and product. – Victoria Hilditch
Fantastic service. Not that there have been many issues, any issues that have been raised, have been responded to within a matter of minutes. Excellent service and knowledge.
The Rules
A corporate email is defined as a limited company, public limited company, limited liability partnership or government departments and can be emailed without prior consent (eg. jane.doe@amazingsaas.com).
You must be provide the option to easily unsubscribe or opt-out from receiving email marketing.
The product or service being promoted can be purchased by the recipient in a professional capacity.
Brought Data, Email & GDPR
All email addresses are deemed personal data, whether that email address is a corporate one or a personal one (Hotmail, gmail, etc). GDPR applies to the processing of these email addresses and the difference between personal emails (including sole traders/partnerships) and corporates ones lies within PECR.
The general rule is that you must gain consent to send marketing emails. HOWEVER, in a B2B environment, where employees have corporate email address, you can send marketing emails to these individuals without their prior consent.
So, email addresses of corporate employees can be sent email campaigns and you can purchase this data. Legitimate interests would be used to process this personal data as long as you can cover the criteria listed.
- A corporate email is defined as a limited company, public limited company, limited liability partnership or government departments and can be emailed without prior consent (eg. jane.doe@amazingsaas.com).
- You must be provide the option to easily unsubscribe or opt-out from receiving email marketing.
- The product or service being promoted can be purchased by the recipient in a professional capacity.
- The sender must identify itself and provide contact details.
- We also recommend having personas so you can use this to form the basis of you legitmate interest. And make sure you have job titles agaisnt the records you are emailing as how can you claim legitmate interest if you cannot prove they are relevant purchasers. I.e. We would find it hard to claim legitmate interest if we emailed HR people as they dont generally purchased marekting automation software.