How Hertfordshire Zoo generated £500,000+ in additional revenue
Hertfordshire Zoo wanted to move beyond one-size-fits-all communications and make better use of its visitor data.
With Spotler, the team introduced more personalised, automated journeys designed around key moments in the visitor relationship.
In the first year, automated emails generated more than £500,000 in additional revenue, while targeted upsell communications helped increase average order value.
Leisure and attractions marketing blog
Explore ideas for improving the customer journey, and keeping visitors engaged beyond the ticket purchase.
Expert video insights for leisure and attraction marketers
Quick, practical ideas on visitor engagement, automation, membership and getting more value from every booking.
Turn visitor data into journeys that drive return visits
Bring booking and visitor data together for a clearer view of every guest, member and customer.
Trigger timely email and SMS based on bookings, behaviour and purchase history.
See what visitors book, when they return and which campaigns drive revenue.
Send more relevant content based on visitor type, behaviour and previous purchase.
Promote upgrades, events and membership offers that encourage visitors to spend more and return.
Manage personalised communications across peak periods, school holidays and major events with less manual work.
From first booking to the next visit
A ticket purchase is only one moment in the relationship. Use booking and visitor data to trigger more relevant communications before the visit, after the visit and when someone is ready to return or become a member.
Before the visit: Build anticipation, share useful information and promote relevant upgrades or extras.
After the visit: Ask for feedback, recommend what to do next and give visitors a reason to come back.
Repeat visitors: Use previous bookings and behaviour to make future communications more relevant.
Members: Create journeys that keep members engaged and feeling valued.
ROLLER booking data integration
Connect ROLLER with Spotler to bring booking, customer and product data into your marketing. Use that data to segment audiences, trigger automated communications and make every message more relevant to the visit.
From pre-visit information and upsell opportunities to post-visit follow-up and repeat-visit campaigns, your booking data can do far more than confirm a transaction.
Talk to an expert
Discover all your visitor journey possibilities
In an interactive tour, our experts will guide you through the capabilities of our products.
- An online demonstration by a trained consultant
- Your questions will be answered immediately
- Get a quick overview of all the functionalities of the software
- Completely non-binding and according to your wishes