Marketing Calendar 2025
Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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What the 2024 DMA Customer Engagement Report Means for You
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Blog
What the 2024 DMA Customer Engagement Report Means for You
Jack Clay
13-06-2025
Reporting from the DMA makes it clear that loyalty isn’t what it used to be: it’s evolved and more powerful than ever! How can you harness it effectively?
Nubikk
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Case study
Nubikk
By focusing on personalisation across different channels., Nubikk is able to retain customers and compete with more famous brands.
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
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Guide
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
With so many CRM platforms claiming to “boost productivity” or “streamline sales”, how to cut through the noise?
What do you need to know about Google’s AI mode?
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Blog
What do you need to know about Google’s AI mode?
Richard Wall, Charlie Marchant
10-06-2025
Google’s AI Mode has changed the search game once again. Exposure Ninja’s CEO Charlie Marchant shares the key things to know.
10 Marketing Automation campaign ideas for Higher Education
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Guide
10 Marketing Automation campaign ideas for Higher Education
Universities automate their student communications. How? Check our 10 ideas for automations that enable you to optimise the student lifecycle.
Make Every Visit Count: Convert More with Smart Content
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Webinar
Make Every Visit Count: Convert More with Smart Content
Find out how to use AI to deliver personalised experiences. AI-driven recommendations will boost engagement and conversions.
UK websites still want to have their cookie and eat it
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Blog
UK websites still want to have their cookie and eat it
Richard Wall
05-06-2025
The ICO has found that two-thirds of UK websites aren’t meeting the cookie requirements of PECR. Are you among them?
8 essential ways the Higher Education sector can gain value from Marketing Automation
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Guide
8 essential ways the Higher Education sector can gain value from Marketing Automation
Marketing automation done well can build relationships with prospective and current students, and keep connecting with alumni.
19 Questions on AI & SEO with Charlie Marchant
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Blog
19 Questions on AI & SEO with Charlie Marchant
Simon Moss, Charlie Marchant
04-06-2025
Charlie Marchant, CEO of Exposure Ninja, answers marketers’ questions on how AI is changing what success looks like in SEO.
Trek
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Case study
Trek
Bicycle manufacturer Trek has successfully used Spotler Social to turn their retail partners into content advocates.
Contentoo
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Case study
Contentoo
Employee advocacy helped Contentoo successfully to create a structured and wide-reaching social media presence.
Shimano
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Case study
Shimano
Shimano used Spotler Social to support retailers and boost sales with an advocacy programme and ready-to-share social content.