Marketing Calendar 2025
Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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Outlook’s new DMARC requirements
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Blog
Outlook’s new DMARC requirements
Richard Wall
24-04-2025
Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC.
Celebrity vs Influencer Marketing: Lessons from Dutch Barn Vodka
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Webinar
Celebrity vs Influencer Marketing: Lessons from Dutch Barn Vodka
Dutch Barn Vodka share their insights into what brands should and shouldn’t do when working with influencers and celebrities.
WhatsApp-ening in B2B? Turning Chats into Conversions
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Webinar
WhatsApp-ening in B2B? Turning Chats into Conversions
WhatsApp for B2B? Yes, really! We explain how B2B businesses are using WhatsApp to generate leads, build engagement and support their customers.
4 eggs-amples of egg-cellent Easter emails
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Blog
4 eggs-amples of egg-cellent Easter emails
Richard Wall
15-04-2025
There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job.
Discover the Power of Conversion Rate Optimisation Tools in eCommerce
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Webinar
Discover the Power of Conversion Rate Optimisation Tools in eCommerce
Whether you’re just getting started or looking to enhance your skills, we will cover everything from the basics to advanced optimisation techniques.
Beyond Email: Expand Your Reach with SMS, WhatsApp & Push
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Event
24
Jul
Beyond Email: Expand Your Reach with SMS, WhatsApp & Push
Learn how to diversify your messaging strategy by incorporating SMS, WhatsApp, and push notifications to drive engagement.
Forms That Convert: Building High-Performing Mail+ Forms
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Event
23
Jun
Forms That Convert: Building High-Performing Mail+ Forms
Learn how to design and implement Mail+ forms that capture leads and convert visitors into customers, including subcribe, profile and preference centre forms.
Breaking Silos: Mail+ Integrations Made Easy
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Event
21
Jul
Breaking Silos: Mail+ Integrations Made Easy
We’ll show you how to break down silos and unlock the full potential of your data the through powerful integrations within Mail+.
Your Search Bar Is Killing Sales – Show Their Best Option Instead
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Event
28
Aug
Your Search Bar Is Killing Sales – Show Their Best Option Instead
How to use Activate to enhance search and merch experiences. Deliver personalised results that convert browsers into buyers.
Web Personalisation Masterclass: Turn Visitors into Customers
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Event
26
Jun
Web Personalisation Masterclass: Turn Visitors into Customers
Craft tailored web experiences that really sing with your audience. Explore practical strategies for optimising your site with personalised content.
Work Less, Earn More: Boost Conversions with Mail+ Automations
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Event
25
Aug
Work Less, Earn More: Boost Conversions with Mail+ Automations
In this webinar, we’ll cover why it’s important to have automations and how to set up automated workflows that increase conversions.
Mail+ Lists: Dynamic vs. Static and How to Use Them
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Event
28
Apr
Mail+ Lists: Dynamic vs. Static and How to Use Them
Discover the difference between dynamic and static lists in Mail+ and learn how to use them for dynamic content or filters in automation.