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AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Call-to-action (CTA)
A call-to-action, or CTA, is a prompt that tells someone what to do next. In marketing, it’s usually a short phrase like “Download the guide”, “Book a demo”, or “Sign up now”. You’ll spot CTAs everywhere: on websites, in emails, across ads, and inside apps. They guide your audience to the next step, nudging them from curious reader to active participant.
At its core, a CTA bridges content and conversion. You’ve caught someone’s attention, now what? A strong CTA keeps that momentum going by making the next move clear and appealing. Without one, even the best content can leave people hanging.
Good call-to-actions are usually:
- Clear: The action is obvious
- Action-oriented: They use verbs like “get”, “try”, “start”, “learn”
- Relevant: They match the content and audience intent
- Brief: Just a few words, not a paragraph
There’s also a lot of variation depending on the audience and channel. What works in a B2B sales email (“Book your discovery call“) won’t necessarily suit a social media post. That’s why marketers often test different CTAs to see what resonates best.