Talk to your data with AI Analytics

With AI Analytics marketers get immediate insights into campaign performance, email engagement and conversions, via real-time Liveboards or just by asking questions.

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AI driven reports

Great marketers are curious. They want to know what’s working, what isn’t, and why. But getting answers is often slow, unclear, or disconnected. Spotler AI Analytics makes it simple: ask your question in natural language and get an instant, clear answer. Insights that move you forward, not in circles.

The result? Faster adjustments, better-informed decisions, and a marketing team that acts on data, not gut feeling.

One tool for all your marketing insights

Spotler AI Analytics is your central source of truth within the Spotler universe. It brings together data from Activate CDP, Mail+, and MailPro into one clear overview.

AI Analytics is built on 4 important pillars:

  • Spotter: ask your question in plain language
  • SpotIQ: automatically spot trends and things that stand out
  • Liveboards: real-time dashboards with up-to-date, hands-free reporting
  • Answers: save insights and share them with your team

Liveboards: real-time dashboards

To eliminate the frustration of fragmented data and endless hours spent wading through outdated spreadsheets for PowerPoint reports, we’ve introduced real-time AI-powered Liveboards. They give you a complete, up-to-the-minute view of your marketing performance – all in one place. Everything updates automatically and is ready to explore. No more guesswork, no more manual reporting. Just a single source of truth where you can track KPIs, verify results, and act on insights with confidence.

Liveboards default widgets for the right insights

The default widgets on your Liveboard provide a complete picture of email performance over time. Examples of available widgets:

  • Daily Emails Sent
  • Daily Emails Opened
  • Daily Link Clicks
  • Daily Open Rate
  • Daily Click-to-Open Rate (CTOR)
  • Daily Click-Through Rate (CTR)
  • Daily Purchase Revenue
  • Daily Purchase Conversions

What marketers gain

  • Instant clarity. No delays. No need for a data specialist.
  • Smarter decisions. See what works and why.
  • Shared understanding. Everyone sees the same numbers.
  • Faster action. From insight to action in minutes.

How to use Spotler AI Analytics

Conversion drop? Click rate down? Just a hunch?
With Spotler AI Analytics, you discover what’s going on in seconds. Ask your question in everyday language and get straight answers, not filters or static charts. The AI gets what you mean and gives you exactly what you need.

Daily use cases:

  • Analyse open and click rates by subject line
  • Compare repeat purchases between campaigns
  • Detect anomalies in conversion trends automatically

No guesswork. No delay. Just better marketing decisions.

See how you can ask your data for insights

Book a demo now

Frequently asked questions about Spotler AI Analytics

Do I need technical skills to use Spotler Analytics?

No. Spotler Analytics is made for marketers, not analysts. You ask your question in natural language and get an immediate answer. No need for code.

Does it work with my existing Spotler products?

Yes. Spotler Analytics integrates seamlessly with Activate CDP, Mail+, and MailPro. There’s no setup required.

Can I share insights with my team?

Absolutely. You can save and share answers, visuals, and analysis so your team can build on them without extra work.

How is this different from a regular dashboard?

Spotler Analytics isn’t a reporting tool, it’s a real-time interactive workspace. Ask questions, explore patterns, zoom in, and take action.

Is my data safe?

Your data stays yours. Spotler follows the highest standards for data privacy and security, including GDPR.

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