From ad-hoc posts to a structured presence on LinkedIn
How employee advocacy is driving Contentoo’s success
Contentoo is a fast-growing content marketing company with its marketing team under construction. When they started with Spotler Social, the challenge around social media was clear: how can you achieve a lot of social media output and be visible with a small team? There were occasional ad hoc posts on the company pages, but no fundamental strategy or planning behind them.
The main goal for Contentoo’s Brand Marketing Manager, Ludo Thörig, was to expand their LinkedIn channel to take significant short-term steps and grow their online visibility by having a structural presence on LinkedIn.
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