That’s the way the Cookie Crumbles – How to get the most out of your Cookies

The Cookie Law started as an EU Directive in 2011. It was designed to protect a user’s online privacy by requiring websites to provide them with the option to refuse the use of cookies.

A cookie is a great way to remember who your leads are between web pages. They allow things like remembering preferences, tracking visitors, and allowing ads to remember who you are and target stuff at you. Almost every website uses cookies and has done for years, but the Cookie Law requires websites to ask their visitors for permission to use cookies.

In this recording, Simon explains:

• Understanding the Cookie Law and its effects on your business and marketing.
• First Party Cookies vs Third Party Cookies.
• Using Cookies in your marketing and how to get the most out of using them.