Marketing Calendar 2025
Improve your Customer Lifetime Value with predictive AI
Increase retention, increase the lifetime value of your customers and get the most out of your customer data with the help of predictive AI.
Spotler Activate CDP empowered with AI predictions
With predictive AI for Spotler Activate, you create actionable customer segments based on preset rulings and historical data that can help you save money or make money. Think of identifying buyers who need a discount. Or find those customers that are about to make a second purchase. Exclude customers who are already likely to buy. Target the ones that are at risk of dropping off.
With our pre-built journeys for upselling and driving second purchases across multiple channels, you are instantly ready to set up eCommerce campaigns that improve retention and engage customers effectively.
Anticipate and act to make an impact
Predictive AI calculates your Customer Lifetime Value (CLV) based on the frequency of purchases and the monetary value of your sales. It then creates dynamic segments with high, medium and low value customers for you to target.
These dynamic segments provide you with the opportunity to anticipate and act on where your efforts will make the most impact.
Save money or make money
Predictive AI in Spotler Activate isn’t just smart—it’s designed for action. With pre-built segments and journeys, you can immediately put the results of our prediction into action. This helps you save campaign budget by excluding customers who are already likely to purchase. It also helps increase profitability by offering discounts only to those customers who are motivated by price incentives.
Encourage that crucial second purchase and build loyalty by engaging first time buyers with the right tailored campaigns, such as early access, premium offers, or personal recommendations.
Proven machine learning, ready for action
We leverage the proven machine learning capabilities of CrossEngage, combining their expertise and success into the practical approach of Spotler, delivering you pre-built segments and ready-to-use journeys. These use cases empower you to achieve measurable results with our AI predictions.
Building on your Spotler Activate setup, predictive AI delivers impactful outcomes without the need for complex configuration. We believe using AI should be easy.
Features
Dynamic CLV predictions
Predict and update Customer Lifetime Value daily, calculated on purchase frequency and value.
Automated segmentation
Group customers into actionable categories based on predicted value.
Pre-built journeys
Use ready-made workflows for upselling, loyalty, and retention.
Cost-effective targeting
Save campaign budget by excluding likely buyers and protect margins by giving discounts to those who need it most.
Want to learn more about predictive AI with Spotler Activate?
Schedule a demo nowFrequently Asked Questions
How is Customer Lifetime Value (CLV) calculated?
CLV is calculated using purchase frequency and average order value, predicting the likely long-term value of each customer.
How often is the data updated?
Predictions are updated daily to ensure accuracy, keeping insights current and actionable.
What are decile segments, and how are they used?
Decile segments group customers into ten ranked categories based on their predicted CLV. These segments make it easy to tailor campaigns for high, mid, and low-value customers.
How does predictive AI save costs?
It excludes customers likely to buy anyway from expensive ad campaigns, focusing resources on segments needing incentives while protecting profit margins.
Do you have any other questions? No problem, please contact us or feel free to book a demo.