A Spotler Podcast – Email & Beyond
Busting Email Marketing Myths: Unveiling the Truths for Success

In this episode of “Email and Beyond”

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they explore the world of email marketing myths.

In this episode of “Email and Beyond,” they dismantle common misconceptions about email marketing and illuminate the best strategies.

Tune in for a myth-busting journey that will reshape your perspective on email marketing.

• The misconception that “Email Marketing is Dead” and why it’s about using email in the right way.
• The evolution from batch and blast to personalised, relevant content.
• The value of email as a channel you own, contrasting it with the unpredictability of social media platforms.
• The myth of frequency is the leading cause of unsubscribes and the importance of content quality.
• Breaking down the myth that you can’t send emails without opt-ins, especially in B2B.
• Subject lines: Debunking the myth that they are the sole determinants of open rates and emphasizing the role of trust and relationship-building.

Listen in and gain valuable insights that will reshape your email marketing strategies for success!