Email Fundamentals for Membership & Sports Organisations

A clarity-first session designed to strengthen the essential foundations that underpin every membership communication programme.

Members rarely make a conscious decision to disengage. More often, communication becomes easier to ignore over time. Join Sport:80 & Spotler  to explore the foundations that help governing bodies maintain trust, relevance and engagement.

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Core themes

  • How organisational reputation affects deliverability.
  • Best practices in sender identity and message trust.
  • Audience structuring: engaged, dormant and legacy contacts.
  • Template clarity, accessibility and mobile-first principles.
  • How to recognise signs of fatigue and manage frequency.

Key takeaways

  • A stronger understanding of email fundamentals.
  • Clarity on how foundational choices affect engagement.
  • Confidence in improving core email practices.

This session is ideal for:

  • Membership organisations looking to strengthen the effectiveness of their email communications.
  • Sports organisations and clubs responsible for engaging members, participants, supporters, or fans through email.
  • Marketing managers and coordinators who oversee email campaigns and member communications.
  • Membership managers seeking to improve engagement, retention, and communication practices.
  • CRM and database managers responsible for audience segmentation, contact quality, and email performance.
  • Communications and engagement teams looking to build trust, improve deliverability, and increase message effectiveness.
  • Organisations with large or ageing databases that need guidance on managing dormant and legacy contacts.
  • Teams experiencing declining engagement and looking to identify and address signs of email fatigue.
  • Anyone responsible for email content and templates who wants to improve accessibility, mobile experience, and message clarity.
  • Email practitioners of all experience levels who want a stronger understanding of the foundational principles that drive successful email programmes.

 

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Hosted by:

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Jonny Turner

Chief Operating Officer Sport:80

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Jack Clay

Customer Experience Director Spotler