In today’s highly competitive ecommerce environment, personalization is no longer a luxury — it’s a necessity. Spotler’s upcoming Masterclass coming up on June 4th in Cologne, empowers Shopware users to drive sustainable growth by applying data-driven personalization strategies that truly engage customers and boost conversions.
We are launching an exclusive Masterclass titled “Unlocking Growth – Top Personalization Strategies Every Shopware Store Needs.” Designed for Shopware merchants, ecommerce managers, and digital marketers, this session offers a clear, step-by-step roadmap to building and scaling effective personalization strategies.
Attendees will discover the five most impactful personalization tactics every Shopware store should implement to improve customer engagement and increase conversions — from dynamic content blocks to behavior-based automation.
Real-world case studies from ecommerce leaders will illustrate how top brands are succeeding with personalization today.
A key highlight of the session is how Predictive AI is reshaping marketing — enabling stores to anticipate customer behavior, deliver more relevant messaging, and drive stronger results through automated personalization.
“Personalization is the deciding factor in whether a store grows or gets left behind,” says Mark van den Berg, CMO at Spotler. “This Masterclass is about giving Shopware users a clear framework for creating impactful, measurable customer experiences.”
Tristan Albersen, Customer Success Manager for Key E-Commerce Accounts at Spotler, adds: “We’re not just explaining the ‘what’ and ‘why’ — we’re delivering a practical blueprint that can be applied immediately, backed by proven strategies and real success stories.”
This Masterclass is ideal for ecommerce leaders, digital marketers, and Shopware users and partners, who want to unlock greater ROI with advanced personalization techniques. Don’t miss our masterclass “Unlocking Growth” on June 4th in Cologne during the Shopware Community Days. Registration is still open, you can get your ticket here.
Shopware Community Day 2025
Secure your spot today and learn how to turn personalisation into a powerful growth engine for your Shopware store.
