DMARCbis is an updated version of the DMARC (Domain-based Message Authentication, Reporting and Conformance) standard. It describes how email domains can protect against unauthorised use by providing updated technical guidance for validating legitimate emails and reporting fraud attempts.
DMARCbis is a revised specification of the original DMARC standard, created by the Internet Engineering Task Force (IETF). It builds on the initial DMARC framework, which helps domain owners prevent email spoofing. DMARCbis outlines best practices for implementing authentication methods like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) and defines how recipients should process unauthenticated messages.
Typical features of DMARCbis include stricter enforcement rules, clearer guidance for policy expressions (like p=none, p=quarantine, p=reject), and improvements to feedback and reporting formats. It’s mainly used by IT professionals, compliance teams, and marketers who rely on email campaigns to reach customers and prospects. For marketers, DMARCbis means higher confidence that their campaigns will be delivered securely and seen by the intended recipients.
Get the most out of the biggest shopping season of the year with these top 10 tips to improve your marketing mix this Christmas!
2026 starts now! We show you how smart, data-driven email marketing can turn your January sale into a strategic advantage for 2026.
Why festive campaigns work best when they spark memory, meaning and genuine moments. We tell your about our the psychology behind it!
Need a little extra boost to hit your Q4 targets? Here are 6 quick-launch eCommerce campaigns you can use to increase revenue.
How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series.
Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season.
Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season.
Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth.
Discover how Spotler makes marketing truly impactful with sector-focused clouds, best-of-breed tools and a human, collaborative approach.
Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.