In the UK & EU, it is mandatory for commercial parties to comply with the WCAG guidelines
The guidelines for digital accessibility have been tightened. The European Accessibility Act (EAA) applies to any business, regardless of location, that offers products or services to consumers in the EU.
Web Content Accessibility Guidelines (WCAG) 2.1 contains a wide range of recommendations to make web content more accessible. Your email templates should be optimised on the basis of these guidelines.
Do I need to worry if I only do business in the UK?
Although this update is an EU one, UK organisations must still ensure full compliance with both the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 and the Equality Act 2010. As outlined on the GOV.UK website, businesses must meet the WCAG 2.2 AA accessibility standard.
For every organisation this is recommended: the more accessible your email template, the better the ease of use. This is not only essential for an inclusive user experience, but also to avoid costly legal consequences.
So, wherever you are doing business, for just £500, let Spotler help you on your way with our email accessibility check.
What can you expect from our email accessibility check?
Check and advice on sufficient contrast between text and background
To improve readability, it is advisable to ensure sufficient contrast between text and background. In the template and/or the message we can do a check and give advice on whether they comply with the guidelines.
Check and advise on font size
Both on desktop and on mobile we recommend a clearly legible font size. Based on the guidelines, we check the template and/or the message and give advice on what you can adjust.
Accessibility for screen readers
A screen reader needs instructions to read the mail correctly. We put this in the right places in the HTML. We also add a title so that the screen reader does not accidentally read the HTML code.
We also check the following points in the template and/or messages on the basis of the WCAG:
- The Images and Alt Texts
- The link texts and CTA buttons
- Multimedia and Moving Elements
- Focus and Interaction
What you’ll get back
After performing the check, we will send an email with our findings and possibly an additional proposal for adjusting one or more templates. This proposal is entirely without obligation. You will also receive our infographic with more information about which parts you can adjust when creating a new message.
FAQs
What do we need from you?
The name of 1 message / 1 template we can check for you.
How much will it cost?
Ensure your email templates meet accessibility standards and provide a better experience for all users. For £500, we’ll conduct a comprehensive accessibility check on one email template. This price includes 3 hours of expert time to both assess and implement necessary improvements directly within your template.
What's included in the checks?
What’s included:
- Full accessibility audit of 1 email template
- 3 hours of hands-on work to make recommended changes
- A summary report outlining issues found, fixes made, and further recommendations
What are the terms and conditions?
The standard lead time applies to this product.
Book your accessibility check & be campaign-ready
Secure your spot before the rush. Have your templates reviewed in time for Black Friday and Christmas sends. Fill in the form now, so you’ll be ready for your busiest season.
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Thank you!
Thanks for your interest in Spotler and we’ll be in touch very soon to talk you through a demo of our software!
If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
While you are waiting for one of the Spotlers to contact you, make sure you check out our best practice seminars.
Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.