The Spotler Christmas Marketing Hub
The inbox is about to get busy. Make sure your campaigns sparkle brighter than tinsel on a tree. From subject line insights to creative inspiration, find everything you need for a season of measurable magic.
Strategy & Planning
Get ahead early. Build a festive marketing plan that’s structured, smart, and ready to outperform competitors.
Email & Automation
Automate success. Use personalisation, triggers, and segmentation to drive engagement all season long.
Conversion & Optimisation
Every click matters. Discover quick wins and creative ideas to boost conversions before year-end.
Retention & Behaviour
Keep them coming back. Turn festive shoppers into loyal customers with data-driven retention tactics.
Festive favourites
Our top picks for the season from what makes customers tick to making sure your emails sleigh the inbox.
The Psychology of Christmas Marketing
Christmas time tugs at the heartstrings more than any other holiday. Create emotional impact with these psychological principles.
Discover how joy sellsInbox Placement: Naughty or
Nice?
Has your deliverability taken a festive fall? Stop blaming “Merry Christmas”; the real culprit is something much less festive…
Rescue your festive inboxShould B2B brands bother with Christmas?
Christmas campaigns are a must-have for eCommerce brands. But if you’re in B2B, there are good arguments on both sides…
Unwrap B2B insightsStrategy & planning
These reads show how to get ahead of competitors, set clear goals, and create a plan that delivers.
12 tips for planning your Christmas marketing
A fast, practical guide packed with proven tactics to help you plan, prioritise, and nail your festive marketing.
The C Word: 5 things you should do now to prepare
Five essential moves to get your campaigns, data, and customer journeys ready before the Christmas chaos begins.
The marketing mix Christmas wish list
Get the most out of the biggest shopping season of the year with these top 10 tips to improve your marketing mix this Christmas!
Need a little Xmas spark?
Unwrap our Festive #InspoWall – bursting with merry email and social ideas to sleigh your Christmas campaigns.
Email & automation
These reads help you fine-tune your automations and send messages that convert right through the holidays.
Create great subject lines
How much thought do you put into your subject lines? We unpack different ways to make your subject lines eye-catching.
What triggered emails do smart brands send?
See which automated email journeys top retailers use to capture attention, drive sales, and stay relevant all season.
Have yourself a very personalised Christmas
Find out why personalisation transforms festive campaigns and how to deliver messages that stand out.
Inspiration
Spin up a festive subject line and test variations.
Elf your subject line
- The [X] your team will thank you for 🎁
- How to make [X] sparkle this season ✨
- Your [X] is on the nice list 🎅
- Let’s wrap up your [X] in style 🎄
- Give your [X] the gift of automation 🎁
- Before you log off for mince pies… check your [X] 📊
- Make your [X] sleigh this December 🚀
- Still chasing [X]? Here’s your Christmas miracle ✨
- The [X] that delivers when you’re offline 🧑🎄
- Ho-ho-hold that thought… your [X] is ready
- Deck your dashboard with [X] 🎄
- ‘Tis the season for smarter [X] 🎯
- Let data tell your Christmas story: [X] 📖
- Make 2026 your most measurable year yet with [X] 📈
- Don’t forget to thank your automation elves for [X] 🎅
- The [X] they’ll actually love 🎁
- Still looking for [X]? We’ve got you 🎄
- Add a little sparkle to your [X] ✨
- ‘Tis the season to treat yourself (you’ve earned it) 💝
- Your [X] is waiting under the tree 🎅
- Don’t miss your chance to shine this season ✨
- Make this Christmas unforgettable with [X] 🌟
- Your festive exclusive: [X] 🎁
- Wrap up your shopping early with [X] 🎄
- Because your inbox deserves a little joy: [X] 💌
- Your [X] is on its way 🎅
- One last click for Christmas magic: [X] ✨
- Because the best gifts aren’t always in-store: [X] 🛍️
- Your countdown to cosy starts here: [X] 🕯️
- A festive surprise for you, {FirstName}! [X] 🎁
- Netflix: Top 10 feel-good films to watch right now 🎬
- Spotify: Your year in music is ready
- Airbnb: Where will you wake up Christmas morning?
- John Lewis: Thoughtful gifts, beautifully wrapped 🎁
- ASOS: Still time to sparkle – next-day delivery inside
- easyJet: Book 2026 now, dream later ☀️
- Disney+: A bit of magic for your sofa 🎅
- Pret: Free mince pie for members today 🥧
- WWF: Give a gift that helps the planet 🌍
- WaterAid: Wrap up kindness this Christmas 💧
- Boots: Stocking fillers under £10? Sorted 🎄
- IKEA: Make home cosier for the holidays 🕯️
- Argos: Unwrap early – 3-for-2 gifts end tonight
- Virgin Atlantic: Trade mince pies for Mai Tais 🍹
- Deliveroo: Festive feasts delivered faster than Santa
- Adobe: Design your season of creativity 🎨
- Canva: Templates that sparkle brighter than tinsel ✨
- Hootsuite: Plan, post, and put your feet up 🎅
- Monday.com: Projects that finish before the Christmas party 🎄
- Notion: Wrap your year in organised joy 📘
- Shopify: Make your Christmas checkout sparkle 🛍️
- LinkedIn: Where festive networking meets opportunity 🎁
- Zapier: The elves automated it for you ⚙️
- Google Workspace: All together for the holidays 🎉
- Asana: End the year on task (and on time) ✅
- Meta: Your community, your Christmas magic ✨
- Zoom: Connect, celebrate, and call it a wrap 🎥
- Spotify for Work: Your year-in-review playlist is here 🎶
- Wix: Build something beautiful before the bells ring 🔔
- Stripe: Smooth checkouts, happy customers, silent nights 💳
- Boost your [X] this Christmas 🎄
- Automate your [X] today – the elves already did 🧑🎄
- See how others improved their [X] this season
- Ready to sleigh [X]? 🎯
- Your next [X] idea, gift-wrapped 🎁
- Because Santa checks [X] twice 📊
- The secret to festive [X] ✨
- Your 2026 [X] starts under the tree 🌲
- Final call before the sleigh takes off for [X] 🛷
- Why even Santa trusts [X] this year 🎅
Quick tips for better opens
Practical guidance you can try today:
- Try intentional truncation: cut a subject line mid-thought to spark curiosity in the inbox.
- Use single-word subject lines sparingly, they can stand out precisely because they break the pattern.
- Add numbers or data points to anchor credibility.
- Experiment with contrast words to test emotional triggers.
- Play with whitespace or punctuation rhythm to guide the reader’s eye naturally.
- Keep it under 9 words: shorter lines display cleanly on mobile and stay punchy in the inbox.
- Pair a playful hook with a clear benefit: balance creativity and clarity.
- Use preview text purposefully: make it a continuation or reveal.
Evergreen formats you can “elf” any time.
These are reusable templates! Simply slot in a Christmas keyword, emoji or contextual phrase and you will be right in the festive spirit.
B2B Evergreen Templates
Smart, clever, measurable
- The [automation tip / trick] your team will thank you for 🎁
- Make your [2026 strategy / metrics] sparkle ✨
- Your [tool / data / insights] made the “nice” list 👨💻
- Wrap up your [Q4 goals / client work] in style 🎄
- Give your [marketing / CRM] the gift of automation 🎁
- Log off for mince pies after checking your [dashboard] 📊
- Make your [campaigns / reports] sleigh it 🚀
- Still chasing [MQLs / clicks]? Here’s your miracle ✨
- The [strategy / campaign] that works even offline 🤖
- Ho-ho-hold that thought… your [update] is ready 🎅
B2C Evergreen Templates
Emotive, conversational, feel-good
- The [gift / product] they’ll actually love 🎁
- Still searching for [the perfect gift]? We’ve got you 🎄
- Add sparkle to your [home / wardrobe / weekend] ✨
- ‘Tis the season to treat yourself 💝
- Your [wish list favourites] await under the tree 🎅
- Make [this Christmas / holiday] unforgettable 🌟
- The [big deal / offer] you’ve been waiting for 🎁
- Wrap up early (future you will thank you) 🎄
- Your [delivery / festive box] is on its way 👼
Conversion & campaign optimisation
These pieces cover quick wins, creative ideas, and merchandising moves that drive conversion.
6 last-minute ecommerce campaigns to increase revenue
Quick, creative campaigns you can launch now to boost conversions, clear stock, and finish the year strong.
Master holiday merchandising to make a difference
Learn how smart product placement, bundles, and timing can maximise sales and customer experience this Christmas.
Nubikk’s conversion power-play
See how this retailer used multi-channel personalisation to raise conversion by 13% and build lasting customer loyalty.
Playlist and visual fun
Turn it up while the metrics climb.
Jingle Bells and Inbox Smells
Classic tunes to soundtrack your sends
Top 10 Christmas films to watch while your campaigns send themselves
A fresh pick every few seconds
Love Actually
27 storylines at once.
Customer retention & behaviour
These insights unpack buyer psychology and show how to keep momentum going into the new year.
Retain your Black Friday buyers this festive season
Turn deal-hunters into loyal customers with proven post-purchase campaign workflows.
Why Black Friday buyers behave differently
Understand what drives your Black Friday customers and how to adapt your marketing to keep them engaged for Christmas.
Make your January Sales count
Plan a January sale that boosts revenue, clears stock, and sets the tone for the year ahead. It’s not all about offering discounts.
Do you want to get more out of your campaigns?
At Spotler, we understand that every organisation has different goals and that no two campaigns are the same. That’s why our experts are happy to help you think about how to use your marketing more effectively.
We’ll work with you to discover how the right strategy and tools can help you maximise the impact of your campaigns. Think of ways to better reach your target audience, more effectively deploy email marketing or chatbots, or optimise your existing processes.
Schedule your brainstorming session with a Spotler specialist now.