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AI in Spotler Products
We added generative AI, conversational AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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5 April Fools emails that really work
Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!
WhatsApp Marketing: the Do’s and Don’ts
In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.
What are B2B events actually for?
As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why.
What’s stopping you from running events?
Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing.
From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack.
The importance of a good AI prompt and how to write it
Writing an AI prompt is important to get better results. We’re diving into the practice of prompt engineering and testing your eye for AI.
A fair comparison of Mail+ and MailPro
Tom Meijer (XXL Nutrition) provides a fair comparison between Spotler’s email marketing software packages Mail+ and MailPro for application in e-commerce.
Webwinkel Vakdagen 2025
On 2 and 3 April, we’re exhibiting at the Webwinkel Vakdagen in the Jaarbeurs in Utrecht, The Netherlands.
What’s stopping you from using a CDP (Customer Data Platform)?
Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why?
Lead scoring card for B2B
This Lead Scoring Card will help you set up your own lead scoring model, so download it quickly and get started today. Available in Excel & Google Sheet.
What is lead scoring in B2B Marketing?
Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers.
How do you apply tagging and scoring?
With tagging and scoring, you segment contacts and determine lead priority based on interactions. Discover how to apply this cleverly.