How Videoland boosted Customer Satisfaction with intelligent chatbots
Spotler’s chatbots helped Videoland increase efficiency by answering common questions instantly, while providing seamless handoffs for more complex issues.
Videoland is in the Netherlands the one-stop shop for the best home-grown entertainment, with live TV, concerts and sporting events. Watching can be done anywhere and anytime, with four screens simultaneously. With more than 1.2 million subscribers and a new load of content every week, customer service is hugely important. Service has to be fast, simple and accessible. Interactive chatbots on WhatsApp and smart AI are, therefore, an integral part of the service strategy. This is how Videoland offers its customers the best possible support.
Fast, simple, and effective. We spoke to Kimberly de Leeuw, Team Manager of Quality and Support. With around 20 customer service staff, her team handles messages from all kinds of channels: phone, email, and social media such as Facebook and X (formerly Twitter). For a year and a half, they have been using WhatsApp; a few months ago, they also implemented live chat.
Kimberly is excited about the addition of the channel:
“Especially during busy periods, it is very nice to have WhatsApp, as it is an easy-to-access channel for our customers. After only two months, we saw that WhatsApp became the most popular channel. And with the deployment of chatbots and AI, we can serve many more customers with the same effort.”
Innovation with chatbots on WhatsApp
At Videoland, around 60% of traffic comes in through online channels. During peak times, the team sometimes receives up to a thousand messages a day. So they were keen to get more support! The team already had experience with chatbots, which were able to recognise customer questions and answer them through a programmed dialogue.
To make the chatbot on WhatsApp even more efficient, interactive buttons were added to the channel. These interactive buttons allow the customer to select the topic of their question from a multiple-choice menu, making communication much easier. Customers no longer have to type long messages, and the buttons guide the customer through the process quickly and effectively. “We find that we are capturing a lot of questions with the buttons,” says Kimberly. “The customers report being really helped. We are very happy with that!”
Better prepared for complex questions
The chatbot proves useful not only for frequently asked questions, but also for preparing for more complex ones. It quickly gathers the necessary information and thus helps customers and employees resolve a variety of issues, from technical problems to billing questions.
“All questions are handled or even completely resolved by the bot. For more complex questions, the chatbot supports our employees. Because the chatbot requests information, we receive a complete case. This saves a lot of time for employees, which they can spend on investigating more complex problems.”
The power of an AI-driven chatbot
Implementing chatbots and interactive buttons on WhatsApp was only the first step. “We want to keep up with the times and be progressive,” Kimberly explains. An advanced development in the field of chatbots, which uses artificial intelligence to answer open questions. This intelligent chatbot independently generates answers based on a website’s content or knowledge base, helping customers effortlessly and quickly.
“When we saw how it works and what you can do with it, we were sold. We started using it immediately. We now see that the chatbot handles almost half of the queries itself.”
You don’t have to build the chatbot. Complicated chatbot flows are a thing of the past. You enter the URLs, and the chatbot generates answers independently. Of course, you can still adjust or enrich the bot afterwards to make the conversation with the customer logical.
“We have noticed that the chatbot does need some training and attention. We can easily process those adjustments ourselves. This way, the bot still learns every day.”
Future extensions
Videoland is implementing the chatbot on their help page via web chat as a first step. When the bot deals with common questions answered in the FAQ, it takes some pressure off the employees. If the bot cannot figure it out, there is always the option to effortlessly refer an employee. This is important for more complex questions or personal issues requiring some human reassurance, such as payment questions.
The chatbot provides quick and efficient support for both customers and employees. It reduces customer waiting time and significantly increases team productivity. The aim is to extend the bot to WhatsApp and other channels.
A progressive answer to customer service
Videoland continues to evolve and strive for high-quality customer service, following the online-first principle. New technology has transformed customer service and significantly helped both customers and employees. In a world of constant technological progress, Videoland is an excellent example of how companies can embrace new developments to optimise customer service and increase customer satisfaction.
Spotler and Videoland embrace innovation and remain forward-thinking to exceed customer expectations and provide the best possible experience.
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