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Gmail AI Overviews: what are they and what do they mean for email marketing?
Blog
Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg 31-03-2026

Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.

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What is a WhatsApp chatbot? How it works, benefits and use cases
Guide
What is a WhatsApp chatbot? How it works, benefits and use cases

Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.

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Create emails for humans and AI: Why accessibility matters more than ever
Blog
Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley 24-03-2026

Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.

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6 triggered email campaigns to increase travel bookings
Blog
6 triggered email campaigns to increase travel bookings
Andy Gilhooley 12-03-2026

Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.

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How travel brands can rebuild trust with email marketing
Blog
How travel brands can rebuild trust with email marketing
Andy Gilhooley 11-03-2026

Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.

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How travel brands can cope with AI and social-first holiday research
Blog
How travel brands can cope with AI and social-first holiday research
Andy Gilhooley 10-03-2026

Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.

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Why travel brands need more than an ecommerce marketing platform
Blog
Why travel brands need more than an ecommerce marketing platform
Andy Gilhooley 09-03-2026

Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.

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How Read for Good reach 25,000 schools with Spotler
Case study
How Read for Good reach 25,000 schools with Spotler

Read for Good uses Spotler to deliver reliable, well-timed email campaigns that reach a large and diverse audience at scale.

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The complete checklist for a great sender reputation
Guide
The complete checklist for a great sender reputation

Learn what impacts sender reputation, how it affects inbox placement, and follow a practical checklist to protect your email deliverability long term.

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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick 23-01-2026

Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.

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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick 22-01-2026

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Blog
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick 21-01-2026

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.

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