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Anchor link

An anchor link is a hyperlink that takes users to a specific section on the same web page. Instead of reloading the page, it scrolls directly to the content, saving time and improving the user experience.

Also called a jump link, an anchor link is made using HTML. It connects to a unique ID assigned to a section of the page. Think of a long FAQ page: the list of questions at the top can link users straight to detailed answers below. This makes it easier to find information quickly without endless scrolling.

Whether it’s a long-form landing page, a detailed blog post, or in-depth product documentation, these links help users navigate faster and stay focused. They’re commonly used in menus, call-to-action buttons, or introductory summaries that guide visitors deeper into the content.

For example, developers add an ID to a section (like <div id=”pricing”>), and the link targets it using a hashtag, like href=”#pricing”. Marketers and content creators use this to lead users to what matters, like pricing, feature breakdowns, or sign-up forms, which helps improve engagement and conversions.

Anchor links show up across a variety of marketing touchpoints, such as:

  • Landing pages that showcase features and link to pricing or sign-up forms
  • Email newsletters that direct readers to specific sections of a web page or article
  • Product documentation with links to sections like “setup guide” or “API usage”
  • Blog posts with a clickable Table of Contents
  • FAQs where each question at the top links to its answer below
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