In email terms, “CC” stands for Carbon Copy. It’s a nod to the old days of physical correspondence, when letters were duplicated using carbon paper. Today, CC lets you send a copy of your email to someone without making them the primary recipient. They can read what you’ve sent, but they’re not necessarily expected to reply or take action.
There’s also a cousin of CC: BCC, or Blind Carbon Copy. You won’t always see it used, but it allows you to send a copy of the message invisibly. People in the “To” or “CC” fields won’t know someone was blind-copied. That has different implications, usually related to privacy or discretion and is common in email communications, where you don’t want to expose everyone’s email addresses.
The most joyful time of year is now. Time to set up your Christmas campaign. We got you covered with our Christmas toolkit. Everything you need for a beautiful campaign can be found in our hub.
Discover 7 reasons why organisations choose Spotler: personal support, European reliability, AI innovation and high email deliverability.
Connect with customers via Live Chat and WhatsApp for better customer service. How do you approach this quickly and efficiently?
Explore whether B2B brands should embrace Christmas marketing, weigh the benefits, relevance and tactics for festive-season campaigning.
Get the most out of the biggest shopping season of the year with these top 10 tips to improve your marketing mix this Christmas!
2026 starts now! We show you how smart, data-driven email marketing can turn your January sale into a strategic advantage for 2026.
Why festive campaigns work best when they spark memory, meaning and genuine moments. We tell your about our the psychology behind it!
Need a little extra boost to hit your Q4 targets? Here are 6 quick-launch eCommerce campaigns you can use to increase revenue.
How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series.
Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season.