In email terms, “CC” stands for Carbon Copy. It’s a nod to the old days of physical correspondence, when letters were duplicated using carbon paper. Today, CC lets you send a copy of your email to someone without making them the primary recipient. They can read what you’ve sent, but they’re not necessarily expected to reply or take action.
There’s also a cousin of CC: BCC, or Blind Carbon Copy. You won’t always see it used, but it allows you to send a copy of the message invisibly. People in the “To” or “CC” fields won’t know someone was blind-copied. That has different implications, usually related to privacy or discretion and is common in email communications, where you don’t want to expose everyone’s email addresses.
Most attractions know there's value after the ticket sale, in parking, food and drink, experiences, upgrades and membership. The hard part is joining it up.
Whether you already have some of these campaigns running or are still building them out, the biggest opportunity lies in the customer and behavioural data you already hold.
Discover how email accessibility supports engagement, explore common issues and learn three practical ways to make your emails easier to read and use.
Discover how Neleman made its omnichannel approach more profitable: 18% fewer emails, 21% more revenue per email and 10-23% higher conversion per segment.
When did you last rethink your customer journeys, rather than just optimise them? For marketers, the question is not just how to get found. It is how to make the next step feel relevant.
In this session, Kristian Tucker takes three familiar commerce challenges and explore what you could do differently with your journeys as your customer behaviour changes.
Your automated journeys may work in isolation but fail together. Learn how to test the real customer experience and spot hidden problems.
We're joining Europe's most senior insurer-led gathering to talk about a problem every insurance operations and IT leader recognises.
Poor email engagement can be a challenge for sports and membership organisations, but the answer isn’t always a new template, another campaign or a different tool.
For sports and membership organisations, email is still one of the most important ways to keep members informed, engaged and involved. But what happens when engagement starts to fall?