Marketing Calendar 2026
Carbon Copy (CC)
In email terms, “CC” stands for Carbon Copy. It’s a nod to the old days of physical correspondence, when letters were duplicated using carbon paper. Today, CC lets you send a copy of your email to someone without making them the primary recipient. They can read what you’ve sent, but they’re not necessarily expected to reply or take action.
There’s also a cousin of CC: BCC, or Blind Carbon Copy. You won’t always see it used, but it allows you to send a copy of the message invisibly. People in the “To” or “CC” fields won’t know someone was blind-copied. That has different implications, usually related to privacy or discretion and is common in email communications, where you don’t want to expose everyone’s email addresses.
Keep expanding your knowledge
How Valentine’s Day is changing and what that means for your campaigns
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Blog
How Valentine’s Day is changing and what that means for your campaigns
Anastasia Pop
28-01-2026
Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler.
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
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Blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick
23-01-2026
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
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Blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick
22-01-2026
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.
Looking ahead for 2026: A Marketers guide to the year ahead
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Looking ahead for 2026: A Marketers guide to the year ahead
Richard Wall
22-01-2026
The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?
Mother’s Day for B2B brands: how to use the moment without getting it wrong
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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick
21-01-2026
Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.
The ultimate guide to inbox placement
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Guide
The ultimate guide to inbox placement
When you’re sending emails to customers, it’s easy to get lost in designs, copy, call-to-actions. But what if that email is never even seen?
From crisis to open day: why teams need a real mobile workflow in customer engagement
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From crisis to open day: why teams need a real mobile workflow in customer engagement
Ioana Petrescu
16-01-2026
Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.
5 plug-and-play marketing campaigns using WhatsApp and a CDP
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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
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Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
Key Marketing Dates 2026
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Calendar
Key Marketing Dates 2026
Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar.