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AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Customer Data Platform (CDP)
A CDP, or Customer Data Platform, is software that helps businesses gather everything they know about their customers into one place. It’s a tidy, central hub where all your data (emails opened, pages visited, purchases made, support tickets raised) comes together under a single customer record. That’s a CDP. It helps marketers see the complete picture of each person they’re trying to reach so they can make smarter, more personal decisions.
Typical characteristics of a Customer Data Platform include:
- A CDP pulls customer data from multiple sources into one unified profile.
- It helps marketers understand behaviour, segment audiences, and personalise campaigns.
- Unlike a CRM or DMP, a CDP handles real-time, first-party data across systems.
- Identity resolution is a core function, linking data from different platforms to the same person.
- It’s beneficial for brands with high customer volume and omnichannel campaigns.
It’s important not to confuse a CDP with other similar platforms. A CRM (Customer Relationship Management) system primarily focuses on (B2B) sales interactions, and it’s often limited to what sales reps manually enter. A DMP (Data Management Platform) is used for anonymous web data and targeting ads to audiences, not people. A CDP is different because it collects known, first-party customer data, keeps it updated in real time, and makes it available to other systems automatically.
Eager to see our Customer Data Platform live in action?
Schedule a demo to see our CDP in action. Our specialists are eager to demonstrate how AI can help your business grow.