Optimise search results on your site to provide a better shopping experience.
Although our products are easy to use, we offer a wide range of services to help you succeed even more in using our software.
Our support team can be reached by phone, chat or email.
Choose from various learning opportunities, including courses, webinars, and workshops.
A CDP, or Customer Data Platform, is software that helps businesses gather everything they know about their customers into one place. It’s a tidy, central hub where all your data (emails opened, pages visited, purchases made, support tickets raised) comes together under a single customer record. That’s a CDP. It helps marketers see the complete picture of each person they’re trying to reach so they can make smarter, more personal decisions.
Typical characteristics of a Customer Data Platform include:
It’s important not to confuse a CDP with other similar platforms. A CRM (Customer Relationship Management) system primarily focuses on (B2B) sales interactions, and it’s often limited to what sales reps manually enter. A DMP (Data Management Platform) is used for anonymous web data and targeting ads to audiences, not people. A CDP is different because it collects known, first-party customer data, keeps it updated in real time, and makes it available to other systems automatically.
Schedule a demo to see our CDP in action. Our specialists are eager to demonstrate how AI can help your business grow.