Optimise search results on your site to provide a better shopping experience.
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Online, offline, independently or in a training group? Learn in the way that suits you.
Spotler customers can contact support if they have any questions or wish to report incidents and bugs.
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Online, offline, independently or in a training group? Learn in the way that suits you.
Spotler customers can contact support if they have any questions or wish to report incidents and bugs.
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Customer lifetime value (CLV) is one of those terms that sounds more complicated than it really is. Put simply, it’s the total amount of money a customer is expected to spend with your business over the entire length of their relationship with you.
Depending on your business model, there are different ways to calculate CLV. Subscription businesses often take a more predictable approach since customer value is tied to recurring payments. For companies with a more transactional model (think eCommerce or one-off software licences), CLV might be based on average order value and purchase frequency over time.
Knowing your customer lifetime value helps you: