Activate Search
Activate Search
Optimise search results on your site to provide a better shopping experience.
AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
Read more
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a metric that tells you how well your business keeps its customers over time. In simpler terms, it measures how many of your customers stick around rather than dropping off after the first purchase or trial. For marketers, it’s a bit like a loyalty score, but instead of being based on feelings, it’s based on facts.
The formula is straightforward:
((Customers at end of period – New customers acquired during period) ÷ Customers at start of period) × 100It helps to isolate returning customers by removing new ones from the equation. After all, CRR is about who decided to stay, not who just walked in the door.
CRR also becomes more insightful when paired with other data. For example, if you have a high acquisition rate but low retention, you might have a mismatch in your messaging: maybe people sign up expecting one thing, but get another. Conversely, a high CRR tells stakeholders that people aren’t just clicking, but they’re committing.