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Data Protection Officer (DPO)

A Data Protection Officer is the person responsible for overseeing how a company collects, manages, and protects personal data. They help ensure the business stays compliant with data protection laws, like the General Data Protection Regulation (GDPR) in the EU or similar rules elsewhere. In short, the DPO is the bridge between your organisation and regulatory bodies, and the guardian of individuals’ privacy rights.

DPOs don’t typically sit in the middle of your marketing team, as they need to operate independently from business interests, so they can give unbiased advice, even if it means pushing back on a proposed campaign. In fact, under GDPR, specific organisations (especially government bodies or companies that process large amounts of sensitive personal data) are required to appoint a DPO. For others, it’s not mandatory, but still often recommended.

What a DPO can do for Marketing:

  1. If you collect or use personal data in your campaigns, the DPO helps ensure you’re legally compliant. That keeps regulators happy and protects your company from fines.
  2. DPOs help translate complex legal requirements into practical guidance, making it easier for teams to operate confidently.
  3. They’re often a key part of approving new MarTech tools or data providers so that friendly collaboration can get you to “yes” faster.
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