Guide for Spotler Activate
Spotler Activate is a CDP that uses customer data and behaviour to improve real-time personalisation and conversion.
What you’ll learn in this guide
- Which marketing challenges Spotler Activate solves for (e-)commerce organisations
- How Spotler Activate collects and centralises customer data in a single customer profile
- How to use this data for personalisation, segmentation, and customer journeys
- How real-time behavioural data and events are used for triggers and interactions
- Which use cases and personalisations are possible with Spotler Activate
- What impact the platform has on engagement, conversion, and retention
1. What is Spotler Activate?
Spotler Activate is a Customer Data Platform (CDP) that captures the click and browsing behaviour of visitors and brings together customer data from various sources into one central customer profile. By combining data from websites, webshops, and marketing channels, a complete picture of customers and visitors is created.
Based on these customer profiles, organisations can actively use their customer data in marketing. Spotler Activate makes it possible to build audiences and segments, automate customer journeys, and drive real-time interactions with visitors.
The platform responds to behavioural interactions and events such as viewed pages, click behaviour, shopping cart interactions, and engagement signals. This allows organisations to trigger relevant actions, such as dynamic personalisation on websites and webshops, personalised recommendations, or follow-up campaigns via other marketing channels.
Spotler Activate is designed for marketers who want to collect, enrich, and activate customer data to optimise customer journeys. The platform helps organisations communicate more relevantly with visitors and customers, leading to greater engagement, higher conversions, and stronger customer relationships.
2. What problem does Spotler Activate solve?
Spotler Activate helps organisations address two key challenges that are common in digital marketing and e-commerce.
Fragmented customer data
In many organisations, customer data is spread across various systems such as webshops, CRM systems, marketing tools, and analytics platforms. This makes it difficult to get a complete picture of customers and visitors, and to understand their behaviour and align marketing activities accordingly.
Spotler Activate brings this data together in one central customer profile. As a Customer Data Platform, it collects data from various sources and combines it into a structured profile per customer or visitor.
Generic digital experiences
Many websites and webshops still show the same content to every visitor, regardless of behaviour, preferences, or intent. As a result, digital experiences don’t always match visitors’ needs.
Spotler Activate uses behavioural data and events, such as viewed pages, click behaviour, or shopping cart interactions to build audiences and drive real-time interactions. Based on these insights, organisations can automatically tailor personalisations, recommendations, campaigns, and customer journeys to the behaviour and intent of visitors.
With Spotler Activate, organisations can deliver more relevant experiences, better align marketing campaigns with the customer, and more effectively guide visitors towards conversion.
3. Who is Spotler Activate suitable for?
Spotler Activate is designed for commerce organisations that want to make their marketing data-driven and get more value from customer data. The platform is especially relevant for organisations that generate revenue through online transactions and want to automate and optimise their marketing activities based on the behaviour of visitors and customers.
In practice, these are often organisations with relatively small marketing teams that manage multiple marketing channels and want to work more efficiently with data, personalisation, and marketing automation. Spotler Activate helps these teams bring together customer data from various systems, build customer profiles, and actively use this data to drive marketing interactions and customer journeys.
In practice, the following sectors work successfully with Spotler Activate:
Retail & e-commerce
Retailers and e-commerce companies bring together data from their webshop, CRM systems, PIM systems, and marketing tools in Spotler Activate. By combining explicit customer data (such as customer details and order history) with implicit behavioural data (such as browsing behaviour and interactions), a complete customer picture is created.
Based on this data, organisations can build audiences, create personalised experiences, and automate customer journeys. This allows marketing teams to better align campaigns with visitor intent and drive higher conversions and repeat purchases.
Travel & tourism
Organisations in the travel industry combine data from CRM systems, booking systems, and marketing channels in Spotler Activate. This creates a central customer profile that provides insight into interests, behaviour, and previous interactions.
With these insights, marketing teams can set up relevant customer journeys and campaigns that guide visitors through the complete customer journey, from initial orientation to booking and follow-up interactions.
Culture, recreation & entertainment
Organisations in the cultural sector, recreation industry, and entertainment industry bring together data from ticketing systems, CRM systems, and marketing channels in Spotler Activate.
By combining this data, organisations can build audiences and activate marketing campaigns based on visitor behaviour and interests. This allows them to offer personalised experiences, re-engage visitors, and build loyalty among returning visitors.
4. Key use cases
Discover the different use cases and personalisations that are possible with Spotler Activate:
Use case
Data collection and enrichment via the website
Anonymous visitors often remain unknown.
Problem
Many website visitors remain anonymous, making it difficult for organisations to properly analyse or follow up on their behaviour.
Solution
Spotler Activate collects behavioural data via events such as viewed pages, click behaviour, interactions, and forms. Once visitors identify themselves, this behaviour is linked to a central customer profile within the CDP. Based on these profiles, organisations can build audiences and personalise marketing interactions.
Result
Greater insight into customer behaviour, better segmentation, and a strong foundation for personalisation and marketing automation.
Use case
Behavioural segmentation and audience building
Insight into visitor behaviour is often lacking.
Problem
Organisations often lack sufficient insight into what visitors do on their website and where their interests lie.
Solution
Spotler Activate records behaviour such as viewed pages, interactions, and engagement, and groups visitors into audiences.
Result
Better insight into which content is relevant for different visitor segments.
Use case
Personalisation of on-site content
Generic content does not always resonate with visitors.
Problem
Many websites show the same content to all visitors, regardless of behaviour or intent.
Solution
Spotler Activate personalises banners, content blocks, and offers based on real-time behaviour and interests.
Result
More relevant content, more engagement, and higher conversions.
Use case
Personalisation of calls-to-action
Generic CTAs don’t always deliver the best conversions.
Problem
Generic CTAs don’t always align with the phase or intent of visitors.
Solution
Spotler Activate adjusts CTAs and forms based on behaviour, previous interactions, and engagement.
Result
More completed forms and more leads, opt-ins, or bookings.
Use case
Real-time triggers during the visit
Visitors often leave pages before they convert.
Problem
Visitors regularly drop off before making a purchase or completing a form.
Solution
Spotler Activate uses triggers such as exit-intent or scroll behaviour to show relevant messages at the right moment.
Result
Fewer drop-offs and higher conversion.
Use case
Personalised recommendations
Visitors do not always see the most relevant content.
Problem
Visitors often see the same products or content, regardless of their interests.
Solution
Spotler Activate shows personalised recommendations based on browsing behaviour and previous interactions.
Result
More engagement, more conversions, and a higher conversion value.
Use case
Follow-up actions via connected marketing channels
Purchase intent disappears when visitors leave the website.
Problem
When visitors leave a website without converting, their intent often goes unaddressed.
Solution
Spotler Activate uses behavioural data such as viewed products, search behaviour, or shopping cart interactions to automatically trigger follow-up campaigns via email, WhatsApp, or other marketing channels, for example via abandoned cart campaigns, abandoned browse campaigns, or win-back campaigns.
Result
Better follow-up on purchase intent and higher conversion among returning visitors.
Use case
A/B and multivariate testing
Organisations do not always know which content works best.
Problem
Without testing, optimisations are often based on assumptions.
Solution
Spotler Activate makes it possible to test different variants of content, offers, and messaging.
Result
Faster insight into what works and better optimisation of campaigns.
Use case
Paid media audience activation
Visitor behaviour is not always used for advertising.
Problem
Without first-party data and behavioural insights, retargeting is less effective.
Solution
Spotler Activate can activate audiences to advertising platforms such as Google Ads and Meta.
Result
More relevant retargeting and more efficient advertising campaigns.
Use case
Predict and improve customer conversions and retention
Predicting customer behaviour is becoming increasingly complex.
Problem
Predicting customer behaviour is becoming increasingly complex due to large amounts of available data.
Solution
With Predictive AI, Spotler Activate can build dynamic customer segments based on historical data and machine learning, such as segments with customers with a high predicted customer lifetime value (CLV) or audiences that resemble existing high-value customers. Less valuable or churning segments can also be excluded from campaigns to deploy marketing budgets more efficiently.
Result
Smarter targeting, a more efficient marketing budget, and better-optimised personalisation and campaigns.
5. What can you do with Spotler Activate?
Spotler Activate helps organisations to:
- Collect and centralise customer data from visitors and customers, such as purchases, contact details, and online behaviour
- Build 360° customer profiles, audiences, and segments based on behavioural data and order history
- Apply real-time personalisation on websites and webshops
- Activate real-time triggers and personalisations based on behaviour and events
- Automatically launch customer journeys and marketing campaigns based on interactions and intent signals
- Activate behavioural data across various marketing channels such as email, advertising, and messaging
- Run A/B and multivariate tests to optimise personalisations and campaigns
- Measure and optimise performance per audience, segment, and campaign
- Use Predictive AI for insights such as next best offer predictions and churn estimates
6. What features does Spotler Activate offer?
Data collection and audience segmentation
Spotler Activate collects behavioural data from visitors and customers and builds dynamic customer profiles and audiences based on it.
- Recording of behaviour, interactions, and website visits
- Building dynamic customer profiles
- Segmentation of visitors based on behaviour, interests, and characteristics
- Building audiences for personalisation and marketing campaigns
Website personalisation
Spotler Activate makes it possible to dynamically adjust website content based on visitor behaviour and interests.
- Personalisation of banners, CTAs, and content blocks
- Different content for new and returning visitors
- Dynamic adjustment of offers and messaging
- Use of a visual editor to manage personalisations
Personalised content and product recommendations
The platform can show personalised recommendations based on visitor behaviour, interests, and previous interactions.
- Recommendations of products or content based on browsing behaviour
- Relevant suggestions on key pages or moments in the journey
- Support for cross-sell and upsell
Customer journeys and marketing automation
Spotler Activate makes it possible to automatically launch customer journeys based on behaviour and events.
- Triggering customer journeys based on interactions and intent signals
- Automating lifecycle campaigns such as abandoned cart and abandoned browse
- Setting up marketing flows based on behaviour and customer segments
Cross-channel activation
Spotler Activate can activate behavioural data and audiences across various marketing channels.
- Triggering email campaigns based on behaviour
- Activating WhatsApp messaging
- Synchronising audiences for advertising and other marketing channels
A/B and multivariate testing
Spotler Activate supports experiments that allow marketing teams to determine which content, offers, and campaigns work best.
- Testing different variants of content and campaigns
- Comparing performance per audience or segment
- Optimisation based on test results
Analytics, reporting, and predictive insights
The platform provides insight into the performance of personalisations, campaigns, and tests.
- Measuring engagement and conversion impact
- Insight into performance per audience or segment
- Optimising campaigns and personalisations based on data
- Using Predictive AI for next best offers and churn risk
7. Which systems does Spotler Activate integrate with?
Spotler Activate connects easily with various systems within the marketing and e-commerce landscape. These integrations ensure that data from various sources can be combined and used to better understand customer behaviour and personalise marketing interactions.
By bringing together data from sources like webshops, marketing tools and analytics platforms, organisations can build richer customer profiles. This helps them tailor campaigns more closely to real behaviour and intent.
E-commerce platforms
Spotler Activate integrates with a range of e-commerce platforms, so customer and purchase data is available right inside the platform. This lets organisations combine transactions with online behaviour, like pages viewed and product interactions.
With these insights, marketing teams can enrich customer profiles and build audiences. They can also trigger personalisation and campaigns based on buying behaviour and interests.
Spotler Activate integrates with platforms including:
Analytics and advertising
You can connect Spotler Activate to analytics and advertising platforms. This helps you analyse website behaviour and steer your marketing campaigns more effectively.
For example, you can use the behavioural data and audiences built in Activate for retargeting or focused ad campaigns. This means organisations show more relevant ads and spend their marketing budget more efficiently.
Integrations are available for platforms including:
- Google Analytics / GA4
- Google Ads
- Meta (Facebook and Instagram)
Email marketing platforms
Through integrations with email marketing platforms, Spotler Activate can use behavioural data to trigger follow-up campaigns and customer journeys.
For example, marketing teams can automate campaigns based on behaviour. Think abandoned cart campaigns, abandoned browse campaigns or other lifecycle interactions. Engagement data from email campaigns, like opens and clicks, then feeds back in to enrich customer profiles further.
Spotler Activate can connect with platforms including:
- Spotler Mail+
- Spotler MailPro
- Copertica
- Deployteq
Spotler products
Spotler Activate also works alongside other solutions in the Spotler ecosystem. These integrations let organisations combine marketing activities, personalisation and customer data within one connected marketing platform.
- Spotler Activate Search: personalise on-site search and merchandising
- Spotler Mail+: trigger email campaigns based on behaviour and events
- Spotler MailPro: activate email campaigns and lifecycle campaigns
- Spotler Message: activate WhatsApp messaging based on interactions
8. What does Spotler Activate deliver?
When organisations use Spotler Activate to collect and activate customer data, this often has a direct impact on engagement, conversion, and retention. By combining visitor behaviour with customer data, marketing teams can realise more relevant interactions and campaigns.
Organisations using Spotler Activate typically see:
- Higher conversion rates as personalisations and campaigns better match visitor intent
- More engagement with content and products as visitors see more relevant information and recommendations
- A higher conversion value per visitor as personalised recommendations stimulate cross-sell and upsell
- Better segmentation and targeting as audiences are built based on behaviour and customer data
- More repeat purchases as customer journeys and follow-up campaigns are automatically activated
By bringing together customer data, personalisation, marketing campaigns, and analytics within one platform, organisations can continuously optimise their digital marketing and better respond to the behaviour and needs of visitors and customers.
9. Example scenarios
Returning visitor
A visitor returns to a product page viewed earlier. Spotler Activate records previous interactions, such as viewed products, pages, and click behaviour and links this information to the visitor’s profile.
The website can automatically be adjusted, for example by showing a personalised banner, highlighting a relevant offer, or recommending additional products that match previously viewed items. This personalisation helps the visitor quickly find relevant products, increasing the likelihood of a purchase.
Exploratory visitor
A visitor browses multiple categories within a webshop and appears to be orienting towards a purchase. Spotler Activate records this behaviour, such as viewed categories, product pages, and interactions with content.
Based on this behavioural data, the platform can build a profile and audience, and dynamically adjust the website. Banners, recommendations, and offers can be tailored to the categories the visitor shows interest in. This helps the visitor find relevant products or content more quickly, increasing the likelihood of engagement and conversion.
Follow-up after a website visit
A visitor views multiple products and adds an item to the shopping cart, but then leaves the website without purchasing. Spotler Activate records these interactions and links them to the customer profile.
A customer journey can automatically be started for example, the visitor may receive a follow-up email with the abandoned product, additional recommendations, or a limited-time offer.
These follow-up interactions allow organisations to re-engage visitors and increase the likelihood of conversion.
Request a demo now
See how Spotler Activate turns customer data into real-time personalisation and better conversions. Explore the platform or request a demo to see how it works for you.
Frequently Asked Questions
How quickly can you get started with Spotler Activate?
After agreement, an onboarding process begins in which the tracking code is placed and standard journeys and personalisations are set up. The average onboarding takes approximately four weeks.
Does Spotler Activate comply with European legislation?
Yes. Spotler Activate is GDPR-compliant and all data centres are located in Europe.
Is Spotler Activate only suitable for e-commerce?
No. Organisations that sell tickets, bookings, or services can also benefit from a Customer Data Platform like Activate.
What does Spotler Activate cost?
Costs are determined based on the number of sessions on the website. The rate starts from 920 € per month for 250,000 sessions per month. Take a look at our pricing page for more detailed information suited to your situation.