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AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Click-through-rate (CTR)
Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. Imagine you’ve just sent an email campaign to promote a free demo of your software. If 1,000 people opened the email and 50 clicked the “Book a Demo” button, that would give you a CTR of 5%. Simple enough, but behind that percentage lies a lot of insight.
The click-through rate tells you how compelling your message is to those receiving it. Whether it’s a Google search ad, a display banner, a social media post, or a link in your newsletter, CTR reflects how well you’re encouraging your audience to take that next step.
It’s calculated as (Number of clicks / Number of impressions) x 100 = Click-through rate (%):
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