OK, marketers, let’s face it: TikTok is ON FIRE again this year. From mini blenders to glow-up gadgets, sometimes it only takes one TikTok to make a product wildly popular. “TikTok made me buy it” is the trend that shows how quickly content can turn into buying behaviour. And you should definitely be thinking about how this could work for your Black Friday campaign.
Why does it work so well?
This is not about direct sales, but about story and creativity. People get excited by original, funny or useful content.
Think of:
- An LED lamp that makes a room instantly cooler,
- A beauty tool that gives unexpected results,
- A mini-blender shown in action.
Such content feels honest and fun. People often trust it more than traditional ads. TikTok is all about curiosity, recognition and content that people want to share. If you know how to translate that into your product, you have a powerful foundation to attract and hold attention. Combine that with a Black Friday offer or clever bundle, and you increase the chances of that inspiration converting into action.
Tips for marketers
- Tell a story
Show how your product works in real life: a short demo, a hack or a funny twist. It is precisely the unfiltered and real that works. - Capitalise on trends
Show how your product works in real life: a short demo, a hack or a funny twist. It is precisely the unfiltered and real that works. - Combine with Black Friday promotions
TikTok Shopping and short deals make the step from inspiration to purchase extra easy. Smart content + an action = results. - Learn from what works
TikTok is almost like free market research. See which products get attention and why people respond to them, and tailor your content accordingly.
In conclusion
Not every product will be a viral hit, and it doesn’t have to be. What matters is that you capitalise on what people find fun, useful or surprising. TikTok (and also Reels or Shorts) are where you can pick up those signals. Think of it as free inspiration: see what people share, what reactions are triggered and what formats work.
So my tip: take a look at your “For You” Page and pay attention to what products are trending. Ask yourself: how can my brand cleverly connect to that?
Black Friday Marketing Hub
No need to stress about your Black Friday campaign. We have a complete toolkit ready for you with all the help you will need. Stress less. Sell more. Start with you Black Friday campaign now!
