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Create emails for humans and AI: Why accessibility matters more than ever
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Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley
24-03-2026
Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.
6 triggered email campaigns to increase travel bookings
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6 triggered email campaigns to increase travel bookings
Andy Gilhooley
12-03-2026
Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.
How travel brands can rebuild trust with email marketing
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How travel brands can rebuild trust with email marketing
Andy Gilhooley
11-03-2026
Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.
How travel brands can cope with AI and social-first holiday research
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How travel brands can cope with AI and social-first holiday research
Andy Gilhooley
10-03-2026
Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.
Why travel brands need more than an ecommerce marketing platform
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Why travel brands need more than an ecommerce marketing platform
Andy Gilhooley
09-03-2026
Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.
Microsoft is phasing out SMTP AUTH Basic Authentication; what does this mean for you?
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Microsoft is phasing out SMTP AUTH Basic Authentication; what does this mean for you?
Nick van Dijk
04-03-2026
Microsoft is retiring Basic Authentication for SMTP AUTH in Exchange Online, moving to OAuth only. What does this mean for you?
The biggest lead generation challenge of 2026: Why marketing data is worthless without sales alignment
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The biggest lead generation challenge of 2026: Why marketing data is worthless without sales alignment
Twan Stoppelenburg
27-02-2026
More data, fewer conversions? Discover why marketing data without sales alignment falls short and how to turn B2B leads into real revenue.
From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
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From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
Bas Jochems
16-02-2026
Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout.
7 event marketing trends for 2026 every event manager should know
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7 event marketing trends for 2026 every event manager should know
Djamilla Sommer
09-02-2026
Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.
How Valentine’s Day is changing and what that means for your campaigns
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How Valentine’s Day is changing and what that means for your campaigns
Anastasia Pop
28-01-2026
Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler.
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick
23-01-2026
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick
22-01-2026
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.