Email & Beyond | episode 1 | Strategy & Trends

In this episode of “Email and Beyond”

Hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024. Listen/watch and discover their thoughts on…

• Strategic Planning for 2024: Explore the hosts’ insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond.
• Focusing on Audience Understanding: Learn how understanding your audience on a deeper level is crucial, including insights into personalisation, ethical data usage, and the human aspect behind the data.
• Metrics Beyond Traditional Measures: Discover the hosts’ perspective on moving beyond conventional metrics like open rates and clicks, emphasising the need for tailored metrics that align with specific goals, whether in acquisition or retention.