Marketing Calendar 2025
NetSuite CRM
NetSuite CRM helps businesses manage customer relationships alongside their ERP operations, bringing sales, marketing, service, and back-office together in one platform. Pair it with Spotler products and you’ll connect your CRM to a marketing engine that identifies new leads, tracks their behaviour across channels, and keeps every record in sync.
Build a better converting funnel
When optimising your sales cycle and your customers’ experience, you must first understand who they are and what they want. With the integration between Spotler products (Activate, Leads, Mail+) and NetSuite you can learn which customers are visiting your website and automatically merge their data into a centralised overview of customer profiles.
Integrate NetSuite CRM with our products:
Spotler Mail+
Spotler Leads
Spotler Activate
Everything starts with customer recognition
The first step to selling more is knowing who’s knocking on your virtual door. Spotler Leads identifies both anonymous and known visitors to your website, logging the pages they visit, their frequency, first entry points. This data is automatically enriched in NetSuite, alongside their email interactions from Mail+, so you can see the full picture of their interests.
You’ll quickly identify which companies or contacts are signalling strong buying intent, even when companies have never been in your database before, and can plan targeted outreach that lands at just the right time.
Build precise customer profiles
A customer profile is a living, evolving view of their behaviour, preferences, and value.
With Spotler Activate and Mail+, you can track which products a contact clicks on, whether they add items to their cart, if they abandon it, and the potential revenue they represent. Monitor responses to your paid ads across PPC, Facebook, and Google, and feed all that data into NetSuite automatically.
From there, you can use Activate’s customer journey builder and audience segmentation tools to design personalised journeys.
Email campaigns set on autopilot
With NetSuite and Mail+ working together, your CRM becomes a launchpad for targeted, automated email marketing. Build audiences directly in NetSuite using saved searches, and see them instantly appear in Mail+.
Tap into Mail+’s library of automation templates for customer retention, lead nurturing, and more. For example, trigger campaigns automatically based on live customer behaviour, such as sending a cart abandonment email minutes after someone leaves your checkout page.
Whether you build a campaign in NetSuite or Mail+, results flow back to your CRM, so you can track exactly how every send is performing.
Your CRM becomes the single source of truth
With a complete 360-degree view of each customer, you can make every interaction timely, relevant, and profitable. Email sends, opens, clicks, page views, permissions, bounces, and unsubscribes are all recorded in NetSuite automatically. This unified view means your sales team always knows the latest activity, from a hot prospect’s recent website visit to a customer’s recent click on a promotional offer.
And it’s not just marketing that benefits, you can set alerts for your sales team when a purchase hasn’t been fulfilled, giving them the context they need to act quickly and effectively.
Want to know more about the integration?
Contact us for more technical information or book a demo and we gladly show you the benefits of integrating NetSuite CRM with our software.